Michael Kors - Sustaining Growth in a Slowing Luxury MarketJonas Olsson
I am a MBA student at San Francisco State University and this presentation show cases my team's marketing strategy for returning Michael Kors to growth.
Created a media plan for my Journalism 324 (Media Planning) class with three other students as out final senior project.
Aspects of the media plan included a competitive analysis, target market analysis, brand platform, geographic market analysis, and media buys.
Retail Management project choosing a selected store of our choice and analysing it in order to propose new ideas to better it so that it can compete alongside it's competitors
Michael Kors - Sustaining Growth in a Slowing Luxury MarketJonas Olsson
I am a MBA student at San Francisco State University and this presentation show cases my team's marketing strategy for returning Michael Kors to growth.
Created a media plan for my Journalism 324 (Media Planning) class with three other students as out final senior project.
Aspects of the media plan included a competitive analysis, target market analysis, brand platform, geographic market analysis, and media buys.
Retail Management project choosing a selected store of our choice and analysing it in order to propose new ideas to better it so that it can compete alongside it's competitors
Global Strategy Marketing: "Marc Jacobs China Expansion" (USC - MKT 440)Moe Rubel
While disseminating a plan for consumer and product marketing with a focus on global strategies, this presentation for "Marc Jacobs China Expansion" was delivered in front of a graduate-level Marshall School of Business class at the University of Southern California on April 9, 2014.
Created a marketing plan and to launch Victoria’s Secret in Iraq by associating the brand with weddings and the luxurious gift giving traditions that follow. Thus, making it more acceptable to enter the stores and purchase the lingerie.
Raoul & Massimo Dutti Brand Comparison and Analysis ReportEna Teo Jia En
Marketing Group Project. Brand Analysis Report, 2011.
Group Members Names on Cover page.
Year 1 BA(Hons) Degree Fashion Media & Industries Course (Fashion Marketing and Management Specialism) LASALLE College of the Arts. 2011.
Luxury Product Launch with Luxury Brand Dream Value StrategyJing Huang
How Dior has successfully Launched 2 new product collections in different ways in the UK market.The luxury strategy implements in a real market practice need to be maintained luxury brand dream value.
Global Strategy Marketing: "Marc Jacobs China Expansion" (USC - MKT 440)Moe Rubel
While disseminating a plan for consumer and product marketing with a focus on global strategies, this presentation for "Marc Jacobs China Expansion" was delivered in front of a graduate-level Marshall School of Business class at the University of Southern California on April 9, 2014.
Created a marketing plan and to launch Victoria’s Secret in Iraq by associating the brand with weddings and the luxurious gift giving traditions that follow. Thus, making it more acceptable to enter the stores and purchase the lingerie.
Raoul & Massimo Dutti Brand Comparison and Analysis ReportEna Teo Jia En
Marketing Group Project. Brand Analysis Report, 2011.
Group Members Names on Cover page.
Year 1 BA(Hons) Degree Fashion Media & Industries Course (Fashion Marketing and Management Specialism) LASALLE College of the Arts. 2011.
Luxury Product Launch with Luxury Brand Dream Value StrategyJing Huang
How Dior has successfully Launched 2 new product collections in different ways in the UK market.The luxury strategy implements in a real market practice need to be maintained luxury brand dream value.
Michael Kors and Versace merger, company profiles, reson behind aquisition, financial decisions, financial implications of acquisition, about capri holdings ltd., risks and uncertainities, publicities of acquisition
This presentation is on all the branding as well as marketing aspects of Global Apparel Brand Levi's. It covers all the theories of branding and can be helpful to understand branding apart from subject. The content inside the presentation was added after a lot of research and handwork.
this presentation has been made as assignment by the Afghanistan scholars in SCMHRD, and got great score among other presentation, data which has been used for this presentation was from secondary resources. from up to bottom the brand prism it describe that what companies send the picture and what the customer receive the picture of brand and company, it all related how good the company do the brand prism job.
NYC Indie Contemporary Men’s & Women’s Sportswear Lifestyle Collection that empowers you to express your individual style & make a statement in a positive way!
2. Team
Positions:
Brantley, Brianna: Market Analyst
Brown, McKenzie: Public Relation
Brown, Zenobia: Research & Development
Crawford, Asa: Lead Designer
Pittman, Tatyana: Costing Engineer
3. Michael Kors’ Mission
11 W 42nd St New York NY 10018
Michael Kors is the leading American fashion designer for luxury accessories
and sportswear. The company's heritage is rooted in producing polished, sleek,
sophisticated American sportswear with a jet-set attitude. Whether Aspen, Palm
Beach or Capri, our mission is to bring our vision of a jet-set, luxury lifestyle to
women and men around the globe. Our products, emblematic of the highest
standard of quality, include apparel, accessories and beauty. Our lifestyle-
driven company embraces the highest standards of creativity, quality,
technology and human resources.
“Luxury accessories and sportswear. Polished, sleek, sophisticated American
sportswear with a jet-set attitude. Vision of a jet-set, luxury lifestyles to women
and men around the globe.”
4. Our Purpose as
M. by
Michael Kors
We created M. by Michael Kors to fulfill the need of the
growing market of young men and women who are
transitioning from adolescence to a mature stance,
without losing their youthfulness. We want to bring
even more luxury into the corporate office as well as on
the streets.
5. Our Customer
We are targeting the young women transitioning from adolescents to
maturity without losing, their confidence and silhouettes
6. Our Process
1. We analyzed the market, for any
unmet needs and consumers that
were not being recognized
2. Took aspects of the Michael Kors
brand that we wanted to
incorporate into the aesthetic of M.
by Michael Kors
3. Gathered information and
inspiration from the streets( Twitter,
Instagram, and more)
4. Design Team incorporated our
vision with our information, to
create design/sketches.
7. Our Competitors
• Gap
• J. Crew
• Zara
• Ralph Lauren
• Calvin Klein
• H&M
Our Competitors have
penetrated this market for
some time now, but we greatly
believe that the reputation that
Michael Kors has built in the
short period of time we have
the assets and have acquired
a great deal of preparation for
this plan.
8. Promotion Strategy
M. By Michael Kors intends to use a participation promotion strategy.
The customer we are trying to target, receives a sense of joy and
unity, from being recognized. Strategies we choose to employ:
• Relatable Promo Videos
• Street style recognition
• Contest
• Showing of upcoming lines to the public
• And much more
9. Distribution Strategy
• M. By Michael Kors is affiliated with
NAFTA (North American Free Trade
Agreement).
• We ship out internationally to our
flagship stores, lifestyle stores, and
outlet
• We will have displays in Macy’s,
Nordstom, Belks, and Neiman and
Marcus and small apparel and
accessories businesses that meet
M. by Michael Kors expectations
100+ more
12. Our Design
We wanted to implement the structured and crisp silhouettes of Michael Kors
and MICHAEL by Michael Kors. Adding playful, sexy, sophisticated textures and
colors.