Bloomingdale's is a luxury department store founded in 1861 in New York City. It expanded significantly in the late 19th/early 20th century and became known for introducing cutting-edge fashion designers. In the 1960s/70s it gained fame for its designer shopping bags and for attracting celebrity customers. Bloomingdale's now operates stores worldwide and offers a wide range of apparel, home goods, and services both in stores and online. It is known for its upscale lifestyle branding beyond just retail.