E commerce website study - Bloomingales and Style Tag

1. BLOOMINGDALES

2. ABOUT- BLOOMINGDALES
• 1860-1879 - Brothers Joseph and Lyman G. Bloomingdale founded
Bloomingdale's in 1861 on Manhattan's Lower East Side
• 1880-1929 -In 1886 came the visionary move uptown to 59th Street
and Lexington Avenue. The store expanded steadily and by the
1920's, Bloomingdale's converted an entire city block.
• 1960's In 1961, the Bloomingdale's team came up with the first
designer shopping bags.

3. • 1970's- By the 70's, everyone was stopping by 59th Street and
Lexington Avenue for a look - including Queen Elizabeth. People
came to see and to be seen. They were dazzled by the cutting-edge
fashion of designers like Ralph Lauren, Perry Ellis and Norma
Kamali, who got their first truly big opportunities at Bloomingdale's.
• 2000+ - They have kept up with the changing times and went online
in 2001
• 2011- Bloomindales opened up globally online and some 90+
countries can shop from there today.

4. • Bloomingdale’s is often described more as a lifestyle than as a store, offering
unique and distinctive fashion apparel and home furnishings
- Women's Contemporary and Designer Collections in apparel, shoes and
accessories
- Petite and Plus Sizes Collections
- Men’s Clothing, Shoes, and Accessories
- Infant, Kids, and Pre-teen Clothing, Shoes, and Accessories
- Fashion and Fine Jewelry Collections
- Cosmetics and Fragrances from Premier Designers
- Intimates and Sleepwear
- Kitchen, Dining, Home Accessories, Bed & Bath, and Furniture
- Personal Shopping, Corporate Gifts, Interior Design Services

5. Homepage- bloomingdales.com

6. General view of the dresses. On the left side filters are present- Designers,
colour, length, type, sleeve length, occasion.

7. 2 views for the product are present with zoomed in
options as well.

8. ABOUT PRODUCT
• They give full details-
Designer’s Info, type of dress,
fabric composition, wash care
and components.
• Reviews by other customer
• Any bonus offers if present
• Shipping and return policy.

9. RETURN POLICY
• Some orders can be returned but not all
• To return an e-mail has to be sent to their
international customer service.
• They reply with further instructions
• Refund is done if the item is returnable
• Also, you can return items you received as
gifts as well.
• Customer service number is given.

10. • Option to deliver orders internationally.
• Its meant for customers whose spending power is
high.
• At the checkout taxes and shipment charges are
added.
• Can track your order.
• Order can be changed or cancelled depending upon
some conditions.
• Have a newsletter.

11. COD not available. Shipping charges may amount to INR 3000 to 3500.
Shipping method can be chosen.

12. STYLETAG.com

13. ABOUT STYLE TAG
• Founded two decades ago, in 1991, by Yashodhara and Sanjay
Shroff, FFOLIO was the first ever multi-designer luxury store in
Southern India.
• The store has been synonymous with some of the finest couturiers
and craftsmen from the sub-continent and has acted as the launch
pad for several of India's leading fashion personalities such as JJ
Valaya, Jason Cherian, Anamika Khanna, Priyadarshini Rao and
Ashish Soni to name a few.
• A pioneer in the Indian fashion industry, FFOLIO, over the years, has
managed to etch a niche for itself in the luxury retail.
• With STYLETAG.com, they are drawing on FFOLIO's heritage as they
want to inspire people to a superior lifestyle through an engaging
and enriching experience.

14. • Setting out as India's first online curated fashion and
lifestyle destination, STYLETAG.com is a shopping
website that hosts flash sales with curated styles for a
limited period at up to 70% off.
• The product portfolio of Styletag.com encompasses a
range of affordable luxury products such as apparel,
bags, shoes, home décor, toiletries and accessories
such as scarves, watches, snoods, etc.

15. HOW IT WORKS?
• All the products are hand-picked and provided exclusively to their members
through limited time events.
• Each event starts at 11.00 AM and lasts for a brief window of time.
• Guarantee 100% authenticity on every product that they sell. All of the
merchandise comes from the manufacturer, a licensed agent, retailer or an
importer.
• Due to the exclusive nature of the merchandise, quantities are often limited and
certain products may only be available in a select range of sizes.
• To take advantage of the broadest possible selection, it is recommended to visit
the events as soon as they start and shop quickly.

16. The homepage shows all the ongoing events and the time left. Also, the
customers can chat with them.

17. Sale on Eva Danielle – Information regarding the event is provided on the
right side like how much time is left and how many days it will take to deliver.

18. Ongoing sale on StylisDa dresses- The products can be dispatched within
24hrs

19. No. of views is just one with a full zoomed in view. Full details of the
product given.

20. ABOUT PRODUCT
• Delivery time depends upon the product or
the event
• Full description of the garment is provided
• How many people are viewing that particular
garment at the same time is also mentioned
• Discounts and offers available on the side
• Cannot review the garment
• They also have a newsletter.

21. RETURN POLICY

22. On registering we get a 20% off for the first purchase.