SlideShare a Scribd company logo
1
Terry Morris, Ed.D.
E-COMMERCE
OVERVIEW
2
E-Commerce Overview
Agenda
Describe E-Commerce
Demographics and Statistics
 Who’s online?
 Who’s buying online?
Benefits and Risks of E-Commerce
E-Commerce Business Models
E-Commerce Retail Sales Statistics
E-Commerce Growth
3
What is E-Commerce?
Take a few moments and jot down some
phrases that come to mind when you think
about e-commerce…
What does e-commerce mean to you?
4
What is E-Commerce?
You may have thought about…
Shopping online
Purchasing online
Selling or bidding on eBay
Paying bills online
Banking online
E-Commerce provides these functions and
many more.
5
What is E-Commerce?
Here is a formal definition…
The integration of communications, data management,
and security technologies to allow individuals and
organizations to exchange information related to the
sale of goods and services.
Major functions of E-Commerce include:
the buying of goods,
the selling of goods, and
performance of financial transactions on the Internet.
6
Who is Online?
If you are like most U.S. adults, you are
regularly online and use the Web.
7
Who is Online?
Per Pew Internet & American Life Project,
May 2010 Survey
Internet Users:
Wide range of ages, ethnicity, and income
79% of Adult Women
79% of Adult Men
95% of age 18-29
87% of age 30-49
More statistics:
http://www.pewinternet.org/Static-Pages/Trend-Da
8
Who is Buying Online?
Have you shopped or made a purchase
online?
In 2010, 52% of U.S. adults bought
products like books, music, toys or
clothing online.
http://www.pewinternet.org/Reports/2010/Online-Product-Res
9
E-Commerce
Benefits for Consumers
Convenience
Easier Comparison Shopping
Wider Selection of Goods
10
E-Commerce Risks
for Consumers
Possible Security Issues
Possible Privacy Issues
Purchasing from photos &
descriptions
Possible difficulty with returns
11
E-Commerce Benefits
for Businesses
Reduced Costs
Increased Customer Satisfaction
More Effective Data Management
Potentially Higher Sales
12
E-Commerce Risks
for Businesses
Need for a robust, reliable web site
Fraudulent transactions
Customer reluctance to purchase
online
Increased competition
13
E-Commerce
Business Models
B2C – Business-to-Consumer
B2B – Business-to-Business
C2C – Consumer-to-Consumer (eBay!)
B2G – Business-to-Government
Dept. of Commerce Census Bureau
Retail E-Commerce Stats
 Estimated Quarterly U.S. Retail E-commerce Sales:
4th Quarter 1999– 2nd Quarter 2004 (Billions of dollars)
http://www.census.gov/retail/
E-Commerce Growth
http://techcrunch.com/2010/03/08/forrester-forecast-online-retail-sales-will-grow-to-250-billion-by-2014/
Forrester Research:
Online Retail Sales Will Grow To $250 Billion By 2014
16
The Influence
of the Web on Commerce
Forrester Predicts Growth in Web-influenced Sales
http://techcrunch.com/2010/03/08/forrester-forecast-online-retail-
sales-will-grow-to-250-billion-by-2014/
17
E-Commerce Growth
More consumers moving from dial up to broadband
connections
Retailers improving their coordination between online
and in-store operations
Sales are shifting away from stores
Mobile Commerce
Social Commerce
Daily Deal Websites (http://groupon.com)
http://blogs.wsj.com/digits/2010/03/08/e-commerce-growth-slows-but-still-out-paces-retail/
http://www.sescommerce.com/ecommerce-growth.asp
http://www.emarketer.com/Report.aspx?code=emarketer_2000770
18
The End
Interested in E-Commerce?
Consider enrolling in:
WEB 240 E-Commerce Development

More Related Content

What's hot

Online Consumer Behavior
Online Consumer BehaviorOnline Consumer Behavior
Online Consumer Behavior
Graham Garner
 
rupak
rupakrupak
rupak
rupakfeb7
 
Marketing online shopping - consumer’s perception on online shopping
Marketing   online shopping - consumer’s perception on online shoppingMarketing   online shopping - consumer’s perception on online shopping
Marketing online shopping - consumer’s perception on online shopping
Radhe Jha
 
Assingment on e commerce
Assingment on e commerceAssingment on e commerce
Assingment on e commerce
omar ali anon
 
E commerce tendencies
E commerce tendenciesE commerce tendencies
E commerce tendencies
Vasilis Katsafados, MSc
 
ecommerce
ecommerceecommerce
Canada Post 2013 eshopper white paper
Canada Post 2013 eshopper white paper Canada Post 2013 eshopper white paper
Canada Post 2013 eshopper white paper
Rodrigo Padilla
 
Digital Shopping Behavior in an ‘Internet of Everything’ World
Digital Shopping Behavior in an ‘Internet of Everything’ WorldDigital Shopping Behavior in an ‘Internet of Everything’ World
Digital Shopping Behavior in an ‘Internet of Everything’ World
Hiten Sethi
 
Consumer Awareness about Privacy and Security Risk for Online Shopping
Consumer Awareness about Privacy and Security Risk for Online ShoppingConsumer Awareness about Privacy and Security Risk for Online Shopping
Consumer Awareness about Privacy and Security Risk for Online Shopping
ijtsrd
 
Online Shopping vs Offline Shopping : A Comparative Study
Online Shopping vs Offline Shopping : A Comparative StudyOnline Shopping vs Offline Shopping : A Comparative Study
Online Shopping vs Offline Shopping : A Comparative Study
Raja Sarkar
 
Customer’s buying behavior for online shopping
Customer’s buying behavior for online shoppingCustomer’s buying behavior for online shopping
Customer’s buying behavior for online shopping
Ketan Rai
 
What makes consumers buy from internet
What makes consumers buy from internetWhat makes consumers buy from internet
What makes consumers buy from internet
Giang Coffee
 
Jiang Wang paper
Jiang Wang paperJiang Wang paper
Jiang Wang paper
Jiang Wang
 
Customer attitudes and Perceptions of their Rights in Online Transactions- An...
Customer attitudes and Perceptions of their Rights in Online Transactions- An...Customer attitudes and Perceptions of their Rights in Online Transactions- An...
Customer attitudes and Perceptions of their Rights in Online Transactions- An...
EECJOURNAL
 
Dhanix e commerce
Dhanix e commerceDhanix e commerce
Dhanix e commerce
Angelica Barcebal
 
Online Shopping Presentation
Online Shopping PresentationOnline Shopping Presentation
Online Shopping Presentation
amanda-schmid
 
Catch and Keep Digital Shoppers - How To Deliver Retail Their Way
Catch and Keep Digital Shoppers - How To Deliver Retail Their WayCatch and Keep Digital Shoppers - How To Deliver Retail Their Way
Catch and Keep Digital Shoppers - How To Deliver Retail Their Way
Hiten Sethi
 
Technology and Consumer Behaviour
Technology and Consumer BehaviourTechnology and Consumer Behaviour
Technology and Consumer Behaviour
Janette Comish
 
customer satisfaction in online shopping
customer satisfaction in online shoppingcustomer satisfaction in online shopping
customer satisfaction in online shopping
sjsuriya
 
Ps51
Ps51Ps51
Ps51
Can Erdem
 

What's hot (20)

Online Consumer Behavior
Online Consumer BehaviorOnline Consumer Behavior
Online Consumer Behavior
 
rupak
rupakrupak
rupak
 
Marketing online shopping - consumer’s perception on online shopping
Marketing   online shopping - consumer’s perception on online shoppingMarketing   online shopping - consumer’s perception on online shopping
Marketing online shopping - consumer’s perception on online shopping
 
Assingment on e commerce
Assingment on e commerceAssingment on e commerce
Assingment on e commerce
 
E commerce tendencies
E commerce tendenciesE commerce tendencies
E commerce tendencies
 
ecommerce
ecommerceecommerce
ecommerce
 
Canada Post 2013 eshopper white paper
Canada Post 2013 eshopper white paper Canada Post 2013 eshopper white paper
Canada Post 2013 eshopper white paper
 
Digital Shopping Behavior in an ‘Internet of Everything’ World
Digital Shopping Behavior in an ‘Internet of Everything’ WorldDigital Shopping Behavior in an ‘Internet of Everything’ World
Digital Shopping Behavior in an ‘Internet of Everything’ World
 
Consumer Awareness about Privacy and Security Risk for Online Shopping
Consumer Awareness about Privacy and Security Risk for Online ShoppingConsumer Awareness about Privacy and Security Risk for Online Shopping
Consumer Awareness about Privacy and Security Risk for Online Shopping
 
Online Shopping vs Offline Shopping : A Comparative Study
Online Shopping vs Offline Shopping : A Comparative StudyOnline Shopping vs Offline Shopping : A Comparative Study
Online Shopping vs Offline Shopping : A Comparative Study
 
Customer’s buying behavior for online shopping
Customer’s buying behavior for online shoppingCustomer’s buying behavior for online shopping
Customer’s buying behavior for online shopping
 
What makes consumers buy from internet
What makes consumers buy from internetWhat makes consumers buy from internet
What makes consumers buy from internet
 
Jiang Wang paper
Jiang Wang paperJiang Wang paper
Jiang Wang paper
 
Customer attitudes and Perceptions of their Rights in Online Transactions- An...
Customer attitudes and Perceptions of their Rights in Online Transactions- An...Customer attitudes and Perceptions of their Rights in Online Transactions- An...
Customer attitudes and Perceptions of their Rights in Online Transactions- An...
 
Dhanix e commerce
Dhanix e commerceDhanix e commerce
Dhanix e commerce
 
Online Shopping Presentation
Online Shopping PresentationOnline Shopping Presentation
Online Shopping Presentation
 
Catch and Keep Digital Shoppers - How To Deliver Retail Their Way
Catch and Keep Digital Shoppers - How To Deliver Retail Their WayCatch and Keep Digital Shoppers - How To Deliver Retail Their Way
Catch and Keep Digital Shoppers - How To Deliver Retail Their Way
 
Technology and Consumer Behaviour
Technology and Consumer BehaviourTechnology and Consumer Behaviour
Technology and Consumer Behaviour
 
customer satisfaction in online shopping
customer satisfaction in online shoppingcustomer satisfaction in online shopping
customer satisfaction in online shopping
 
Ps51
Ps51Ps51
Ps51
 

Similar to Ecommerceoverview 110423165348-phpapp02

Ecommerce Overview 2013
Ecommerce Overview 2013Ecommerce Overview 2013
Ecommerce Overview 2013
tmorris
 
E commerce
E commerceE commerce
E commerce
rahul kapoliya
 
E commerce
E commerceE commerce
E commerce
GBC
 
Final Presentation
Final PresentationFinal Presentation
Final Presentation
guest02f924b
 
Project Report on Study of Online Consumer Buying Behavious
Project Report on Study of Online Consumer Buying BehaviousProject Report on Study of Online Consumer Buying Behavious
Project Report on Study of Online Consumer Buying Behavious
Ashok Kumar
 
IMS Research Paper
IMS Research PaperIMS Research Paper
IMS Research Paper
Angela Chang
 
Factors Affecting Customer Trustand Customer Loyaltyin the Online Shopping: a...
Factors Affecting Customer Trustand Customer Loyaltyin the Online Shopping: a...Factors Affecting Customer Trustand Customer Loyaltyin the Online Shopping: a...
Factors Affecting Customer Trustand Customer Loyaltyin the Online Shopping: a...
International Journal of Business Marketing and Management (IJBMM)
 
eCommerce20 ebook
eCommerce20 ebookeCommerce20 ebook
eCommerce20 ebook
Ralf VonSosen
 
Us bus-ch071
Us bus-ch071Us bus-ch071
Us bus-ch071
aakash000007
 
Intorduction to E-Commerce
Intorduction to E-CommerceIntorduction to E-Commerce
Intorduction to E-Commerce
Tarek Kalaji
 
Consumer perception of online purchase about computer electronic devices
Consumer perception of online purchase about computer electronic devicesConsumer perception of online purchase about computer electronic devices
Consumer perception of online purchase about computer electronic devices
Jitin Sharma
 
E commerce project
E commerce projectE commerce project
E commerce project
Avya Aravind
 
Individual paper_Internet marketing_Hellberg
Individual paper_Internet marketing_HellbergIndividual paper_Internet marketing_Hellberg
Individual paper_Internet marketing_Hellberg
Veronika Tarnovskaya
 
E commerce in india challenges & opportunities
E commerce in india challenges & opportunitiesE commerce in india challenges & opportunities
E commerce in india challenges & opportunities
Knowledge Center Computer
 
E tailingindia webinar-ecommerce-opportunities
E tailingindia webinar-ecommerce-opportunitiesE tailingindia webinar-ecommerce-opportunities
E tailingindia webinar-ecommerce-opportunities
eTailing India
 
Creating a seamless customer experience
Creating a seamless customer experienceCreating a seamless customer experience
Creating a seamless customer experience
The Economist Media Businesses
 
H03202051073
H03202051073H03202051073
H03202051073
theijes
 
consumer perception towards online marketing in india
 consumer perception towards online marketing in india consumer perception towards online marketing in india
consumer perception towards online marketing in india
INFOGAIN PUBLICATION
 
Introduction to electronic commerce and applications
Introduction to electronic commerce and applicationsIntroduction to electronic commerce and applications
Introduction to electronic commerce and applications
shivxx2023
 
E- Shopping -A Changing Shopping Trend
E- Shopping -A Changing Shopping TrendE- Shopping -A Changing Shopping Trend
E- Shopping -A Changing Shopping Trend
IOSR Journals
 

Similar to Ecommerceoverview 110423165348-phpapp02 (20)

Ecommerce Overview 2013
Ecommerce Overview 2013Ecommerce Overview 2013
Ecommerce Overview 2013
 
E commerce
E commerceE commerce
E commerce
 
E commerce
E commerceE commerce
E commerce
 
Final Presentation
Final PresentationFinal Presentation
Final Presentation
 
Project Report on Study of Online Consumer Buying Behavious
Project Report on Study of Online Consumer Buying BehaviousProject Report on Study of Online Consumer Buying Behavious
Project Report on Study of Online Consumer Buying Behavious
 
IMS Research Paper
IMS Research PaperIMS Research Paper
IMS Research Paper
 
Factors Affecting Customer Trustand Customer Loyaltyin the Online Shopping: a...
Factors Affecting Customer Trustand Customer Loyaltyin the Online Shopping: a...Factors Affecting Customer Trustand Customer Loyaltyin the Online Shopping: a...
Factors Affecting Customer Trustand Customer Loyaltyin the Online Shopping: a...
 
eCommerce20 ebook
eCommerce20 ebookeCommerce20 ebook
eCommerce20 ebook
 
Us bus-ch071
Us bus-ch071Us bus-ch071
Us bus-ch071
 
Intorduction to E-Commerce
Intorduction to E-CommerceIntorduction to E-Commerce
Intorduction to E-Commerce
 
Consumer perception of online purchase about computer electronic devices
Consumer perception of online purchase about computer electronic devicesConsumer perception of online purchase about computer electronic devices
Consumer perception of online purchase about computer electronic devices
 
E commerce project
E commerce projectE commerce project
E commerce project
 
Individual paper_Internet marketing_Hellberg
Individual paper_Internet marketing_HellbergIndividual paper_Internet marketing_Hellberg
Individual paper_Internet marketing_Hellberg
 
E commerce in india challenges & opportunities
E commerce in india challenges & opportunitiesE commerce in india challenges & opportunities
E commerce in india challenges & opportunities
 
E tailingindia webinar-ecommerce-opportunities
E tailingindia webinar-ecommerce-opportunitiesE tailingindia webinar-ecommerce-opportunities
E tailingindia webinar-ecommerce-opportunities
 
Creating a seamless customer experience
Creating a seamless customer experienceCreating a seamless customer experience
Creating a seamless customer experience
 
H03202051073
H03202051073H03202051073
H03202051073
 
consumer perception towards online marketing in india
 consumer perception towards online marketing in india consumer perception towards online marketing in india
consumer perception towards online marketing in india
 
Introduction to electronic commerce and applications
Introduction to electronic commerce and applicationsIntroduction to electronic commerce and applications
Introduction to electronic commerce and applications
 
E- Shopping -A Changing Shopping Trend
E- Shopping -A Changing Shopping TrendE- Shopping -A Changing Shopping Trend
E- Shopping -A Changing Shopping Trend
 

Ecommerceoverview 110423165348-phpapp02