Presentation given by Janette Toral at the 1st Mompreneur Manila Summit last September 15, 2012 at Hotel Intercon Makati.

1. E-­‐Commerce
&
Social
Media
Influence
for
your
Business
Jane:e
Toral
Twi:er:
@digitalfilipino
1st
Mompreneur
Summit
September
15,
2012

2. h:p://www.digitalfilipino.com

7. In
building
business
opportuniLes
• One
Lme
sale
• Repeat
sale
• Short
term
relaLonship
• Long
term
relaLonship
• Upsell
• Cross-­‐sell

8. Ways
to
accept
payment
• Cash
–
person
to
person
• Bank
deposit
• Remi:ance
service
• Credit
card
• SMS

9. Life
Cycle
of
a
Transac0on
-­‐
Authoriza0on
1.
Consumer
Selects
goods
2.
Website
redirects
3.
Gateway
accepts
to
purchase
Consumer
to
Payment
payment
details
from
Gateway
Consumer
4.
Gateway
encrypts
transac0on
and
8.
Acquirer
passes
transmits
to
Acquirer.
transac0on
result
to
Gateway.
7.
Issuer
check
for
sufficient
funds
and
provides
Card
Authoriza0on
Network
5.
Acquirer
sends
6.
Card
Network
routes
transac0on
to
Card
transac0on
to
Issuer
of
Network
Credit
Card

10. Life
Cycle
of
a
Transac0on
-­‐
SePlement
1.
Gateway
closes
off
Batch
and
transmits
to
Acquirer
5.
Acquirer
Makes
Deposit
to
Merchant’s
Account
4.
Issuer
Debits
Card
Holder’s
Account
Card
Network
3.
Card
Network
sePles
2.
Acquirer
sends
Batch
to
transac0on
by
paying
Acquirer
Card
Network
and
debi0ng
Issuer
Account

11. Charge
Backs
and
Refunds
Website
Issuer
Card
Acquirer
Network

12. h:p://www.cashsense.com
h:p://mulLply.com

14. h:p://www.xend.com.ph

17. #
Build
communiLes
Brains
on
Fire
Book
reference:

21. h:p://architerra.org

25. h:p://digientrepreneur.com

26. Social
Media
Influence

27. Social Lives at the Top of the Funnel
Source:
SEOMoz.org

28. Every One of These Marketing Tactics
News/Media/PR
SEO
Email
Blogs
+
Blogging
Research/White
Papers
Infographics
Comment
MarkeLng
Social
Networks
Online
Video
INBOUND
MARKETING!
R
Local
Portals
Forums
(AKA
all
the
“free”
traffic
sources)
Webinars
Social
Bookmarking
Word
of
Mouth
Direct/Referring
Links
PodcasLng
Type-­‐In
Traffic
Q+A
Sites
Helps Every Other One
Source:
SEOMoz.org

31. Howtofascinate.com

32. What
is
influence?
• Influence
is
simply
the
ability
to
change
how
others
think
and
act.
• Size
of
an
individual’s
social
graph
ojen
indicates
credibility.
• DefiniLve
characterisLc
of
an
online
influencer
is
their
ability
to
drive
others
to
take
acLon,
alter
behavior
or
change
opinion.

33. h:p://bit.ly/KDk6e9

35. It
is
also
about
you…

38. Source:
Business
Model
GeneraLon
book
–
h:p://businessmodelgeneraLon.com

39. HomeBasedElite.com
Project
Business
Model
Canvas
MarkeLng;
Learn
pracLcal
Mentoring;
On-­‐
DTI,
BPAP,
Entrepreneurs
Gepng
skills
with
no
demand
online
CCAP,
reLrees,
exploring
new
projects;
locaLon
tutorials;
OFW
business
areas.
Maintenance;
constraints.
community
organizaLons,
financial,
Training
Stay-­‐at-­‐home
delivery.
Get
project
training,
virtual
Moms
/
Dad
opportuniLes.
communiLes,
wanLng
to
earn
GoNegosyo.
Online
/
offline
from
home.
E-­‐Learning
Provide
expert
advice
as
briefing;
Website;
Social
Professionals
Project
needed.
media
wanLng
to
management
outsource
MarkeLng
Training
Domain
name
SubscripLon
(40%);
per
Web
hosLng
skill
training
(30%);
Jobs
Webinar
plasorm
(30%)
Website

41. h:p://slideshare.net/jane:etoral