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How Blockchain will change E-
Commerce & Digital Marketing?
Janette Toral
DigitalFilipino.com
Twitter: @digitalfilipino
Facebook: /janettectoral
Mobile # 09174490011
https://www.linkedin.com/pulse/blockchain-technology-great-
news-publishers-bad-middlemen-allen
Vision: E-Commerce as an
Economic Growth Contributor
& Philippines Competitive
Advantage
Business
Objectives
& Success
Cri...
E-Commerce Roadmap
Deliverables
UPSTREAM
• Philippine
Internet
Broadband
Masterplan
• Customs
Modernization
Law (Updating ...
Source:Achilles Reyes, CheckMeOut
National Retail Payment System
 A shared clearing and settlements system
allowing banks to offer digital financial
servic...
National Retail Payment System
 PESO Net
◦ pertained to the replacement of checks.
◦ facilitates fund transfer from one a...
Payment Systems Management Body
 Organize direct clearing participants into
a self-governing body to assist the BSP in
ov...
https://blog.balfes.net/2016/06/26/the-future-of-
ecommerce-is-with-blockchain/
http://www.pymnts.com/blockchain/2017/blockchain-tracker-is-retail-ready-for-implementation-yet/
http://www.silicon.co.uk/e-marketing/ecommerce/european-banks-ibm-blockchain-
215919?inf_by=595d02f8671db889368b4b32
openbazaar.org
https://smartcontract.com
https://www.linkedin.com/pulse/case-blockchain-e-commerce-supply-chain-christophe-deslandes
https://www.linkedin.com/pulse/blockchain-technology-great-
news-publishers-bad-middlemen-allen
https://basicattentiontoken.org/
https://metaxchain.com/
https://www.neverstopmarketing.com/decentralized-marketing-network/
http://www.marketingdive.com/news/comcast-unveils-blockchain-based-tv-ad-tech/445471/
Moving Forward
 Build-up Blockchain utilization and
insights in Analytics, Digital Marketing,
Advertising, E-Commerce ini...
How Blockchain will change E-Commerce & Digital Marketing?
How Blockchain will change E-Commerce & Digital Marketing?
How Blockchain will change E-Commerce & Digital Marketing?
How Blockchain will change E-Commerce & Digital Marketing?
How Blockchain will change E-Commerce & Digital Marketing?
How Blockchain will change E-Commerce & Digital Marketing?
How Blockchain will change E-Commerce & Digital Marketing?
How Blockchain will change E-Commerce & Digital Marketing?
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How Blockchain will change E-Commerce & Digital Marketing?

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Janette Toral shared insights on the impact of blockchain on e-commerce and digital marketing last July 6, 2017 at Blockchain Summit Manila (Belmont Hotel, Makati City).

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How Blockchain will change E-Commerce & Digital Marketing?

  1. 1. How Blockchain will change E- Commerce & Digital Marketing? Janette Toral DigitalFilipino.com
  2. 2. Twitter: @digitalfilipino Facebook: /janettectoral Mobile # 09174490011
  3. 3. https://www.linkedin.com/pulse/blockchain-technology-great- news-publishers-bad-middlemen-allen
  4. 4. Vision: E-Commerce as an Economic Growth Contributor & Philippines Competitive Advantage Business Objectives & Success Criteria 100,000 MSMEs do E- Commerce E-Commerce at 25% GDP 30% of Filipinos do E- Commerce Fast & Cost Competitive Internet Access Cybercrime Enforcement & Prosecution Government E-Payment Implementation Effective Merchant & Consumer Protection
  5. 5. E-Commerce Roadmap Deliverables UPSTREAM • Philippine Internet Broadband Masterplan • Customs Modernization Law (Updating of Tariff Regulations) • NewTelco /VAS Players • National Retail Payment System INTERNALVALUE CHAIN • Consumer Protection on E- Commerce • National Single Window • Anti-Cybercrime enforcement • E-Government Payment • Simplified Tax system • National Privacy Commission • E-Notary DOWNSTREAM • Seal ofTrust • PKI / Digital Signature Implementation • Cross-Border E- Commerce Policies • E-Commerce Education • Sector development • Private Sector Leadership
  6. 6. Source:Achilles Reyes, CheckMeOut
  7. 7. National Retail Payment System  A shared clearing and settlements system allowing banks to offer digital financial services in an inter-operable way.  Aims to enable efficient, safe, affordable and inclusive retail payment infrastructure that allows digital transfers from any account to any account in any type of institution, through the use of any digital device.  Targets to digitize 20% of retail transactions by 2020. Currently, only 1% of the 2.5 billion payment transactions made in the Philippines is electronic. http://www.epaypilipinas.com/latest-updates/news/banks-non-banks-establish-peso-net- instapay/
  8. 8. National Retail Payment System  PESO Net ◦ pertained to the replacement of checks. ◦ facilitates fund transfer from one account or payer to one or several accounts and are not time-critical.  Instapay ◦ Immediate availability of funds.A real-time electronic fund transfer system allows payers to direct financial institutions to “irrevocably transfer funds held in his account to the account of a payee, who receives the full value immediately” in a 24/7 service capacity.
  9. 9. Payment Systems Management Body  Organize direct clearing participants into a self-governing body to assist the BSP in overseeing the National Payment System.  UnionBank CEO Justo Ortiz, PayMaya CEO OrlandVea, Malarayat Rural Bank President Antonio Pasia, and Wealthbank President Gregorio Anonas III.
  10. 10. https://blog.balfes.net/2016/06/26/the-future-of- ecommerce-is-with-blockchain/
  11. 11. http://www.pymnts.com/blockchain/2017/blockchain-tracker-is-retail-ready-for-implementation-yet/
  12. 12. http://www.silicon.co.uk/e-marketing/ecommerce/european-banks-ibm-blockchain- 215919?inf_by=595d02f8671db889368b4b32
  13. 13. openbazaar.org
  14. 14. https://smartcontract.com
  15. 15. https://www.linkedin.com/pulse/case-blockchain-e-commerce-supply-chain-christophe-deslandes
  16. 16. https://www.linkedin.com/pulse/blockchain-technology-great- news-publishers-bad-middlemen-allen
  17. 17. https://basicattentiontoken.org/
  18. 18. https://metaxchain.com/
  19. 19. https://www.neverstopmarketing.com/decentralized-marketing-network/
  20. 20. http://www.marketingdive.com/news/comcast-unveils-blockchain-based-tv-ad-tech/445471/
  21. 21. Moving Forward  Build-up Blockchain utilization and insights in Analytics, Digital Marketing, Advertising, E-Commerce initiatives for transparency, security, traceability.  Invest and/or develop cryptocurrency that has clear usage purpose and growth direction. Don’t hinge on speculation.

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