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Digital Influencers Panel: Travel & Tourism Internet User Survey 1st edition

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Survey done last May 1 to 15, 2016 by Janette Toral. This is part of her initiative in forming a Digital Influencers Panel.

To get a copy of the 2nd edition, join the survey at https://goo.gl/forms/UMZjAF8dyxBJ6yhg1

The updated report will be presented at the E-Commerce Entrepreneurs Summit this January 2017 as part of the "State of E-Commerce in the Philippines Multi-Sectorial Report". Details at http://www.ecomsummit.asia

Published in: Travel

Digital Influencers Panel: Travel & Tourism Internet User Survey 1st edition

  1. 1. Digital Influencers Panel: Travel & Tourism Internet User Survey 1st edition Forming a community of influencers giving insights on e-commerce developments online. NOVEMBER 16, 2016 | JANETTE TORAL
  2. 2. HONG KONG POPULAR INTERNATIONAL DESTINATION JAPANSINGAPORE
  3. 3. Cebu Whether for business or pleasure, Cebu ranks highest among places visited by the digital influencers panel. MOST POPULAR PHILIPPINES TRAVEL DESTINATION
  4. 4. BAGUIO POPULAR LOCAL DESTINATIONS BORACAYTAGAYTAY
  5. 5. Travel for vacation. DIGITALFILIPINO.COM 60%
  6. 6. 47.5% traveled overseas. 58% spent P36,818 (average) on travel for the past 6 months. SURVEY CONDUCTED: MAY 1 TO 16, 2016 DIGITALFILIPINO.COM
  7. 7. 58% booked Travel agency Tour operator Travel & tour booking portal TRAVEL & TOURISM ACTIVITES
  8. 8. Agoda & Booking.com Users highlight convenience, ease of use, and finding the "cheapest" deal. MOST POPULAR TRAVEL BOOKING PLATFORM
  9. 9. influences selection of travel agency, tour operator, travel or tour booking portal. Followed by TOUR PACKAGE AT 67%. DIGITALFILIPINO.COM 86% Pricing
  10. 10. 57% opt to use a travel agency, tour operator, travel & tour booking portals when planning trip.
  11. 11. 43% PAY ONLINE ACCOMMODATION ARRANGEMENTS IS MOST POPULAR SERVICE AVAILED OF FROM TRAVEL AGENCY, TOUR OPERATOR. TRAVEL & TOUR BOOKING PORTAL.
  12. 12. TABLET 67% USE MOBILE DEVICE TO BOOK TRIP SMARTPHONELAPTOP
  13. 13. 71% connect to the Internet from home. 67% use mobile data go online. JANETTE TORAL - DIGITALFILIPINO.COM DIGITALFILIPINO.COM
  14. 14. Digital Influencers 57%are below 40 years old. 52% are female. 76% from Metro Manila. WHO BOOKED ONLINE
  15. 15. WWW.ECOMSUMMIT.ASIA E-Commerce Entrepreneurs Summit 2nd edition of this report will be presented. Sign-up today and get involved in the conversation.

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