E-Commerce

1. E- COMMERCE

2. INTRODUCTION OF E- COMMERCE
 E-commerce refers to commercial transactions conducted
online.
 This means that whenever you buy and sell something using
the Internet, you’re involved in ecommerce.

3. INTRODUCTION OF E- COMMERCE

4. INTRODUCTION OF E- COMMERCE
 Increasingly attracting customers from Tier 2 and 3 cities, where people have
limited access to brands but have high aspirations.
 Hand in hand with offline trading, many established businesses, e.g. Shoppers
Stop or Lifestyle, have setup online transaction channels.
 Earlier food and grocery were never thought of as items for online trading.
However, with the change of working habits, and consumers opting for
adaptability and convenience, there are now innumerable small and large E-
commerce companies selling provisions and food items like Grofers, BigBasket,
etc.
 Indian E-commerce industry is in a position to sustain itself as a viable business
opportunity not only for established names but even for start-ups.

5. CONTRIBUTION TO THE INDUSTRY
 The Indian consumer internet market is expected to grow by 44
per cent year-on-year to touch US$ 65 billion in 2017, up from
US$ 45 billion in 2016.
 The Indian e-commerce market is expected to grow to US$ 200
billion by 2026 from US$ 38.5 billion as of 2017.
 The value of e-commerce market is expected to cross US$ 50
billion by 2018.
 Total online spending, inclusive of domestic and cross border
shopping, is expected to increase by 31 per cent year-on-year to
Rs 8.76 trillion (US$ 135.8 billion) by 2018.

6. CONTRIBUTION OF ECOMMERCE INDUSTRY
 Electronics is currently the largest segment in e-commerce
in India with a share of 47 per cent and is expected to grow
at a CAGR of 43 per cent by 2020.
 The apparel segment has the second highest share of 31 per
cent in the e-commerce retail industry.
https://www.ibef.org/industry/ecommerce.aspx

7. IMPORTANCE OF E-COMMERCE IN THE ECONOMY
Markets in
unreachable
pockets of
India
Faster
Financial
development
Increased
exports
Changing the
face of retail
Attracting
global players
Growth of B2B
ecommerce
companies
Providing
Employment
Environment
for enterprise
and Innovation

8. MAJOR PLAYERS IN E-COMMERCE
FLIPKART
Founded:- 2007
Founders:- Sachin Bansal & Binny
Bansal
Headquarters:- Bangalore
AMAZON
Founded:- 1995
Founders:- Jeff Bezos
Headquarters:- Seattle,
Washington
SNAPDEAL
Founded:- 2010
Founders:- Kunal Bahl & Rohit
Bansal
Headquarters:- New Delhi

9. MAJOR PLAYERS IN E-COMMERCE
PAYTM
Founded:- 2010
Founders:- Vijay Shekhar Sharma
Headquarters:- Noida
EBAY
Founded:- 1995
Founders:- Pierre Omidyar
Headquarters:- San Jose,
California
SHOPCLUES
Founded:- 2011
Founders:- Sandeep Agarwal,
Sanjay Sethi and Radhika
Agarwal.
Headquarters:-Gurgaon

10. RELATIVE SHARE

11. RELATION TO OTHER SECTORS
E- Commerce in retail:
 The informed customers of today search the product online, see it in the store
and then place their orders online.
 The top two reasons behind shoppers buying online is convenience of shopping
from home and cost advantage.
E- commerce in hospitality and tourism industry:
 Today’s travelers rely more on travel apps and websites to conduct their own
research and compare prices.

12. PRESENT GOVERNMENT POLICIES RELATED TO E-
COMMERCE:
Indian Information Technology Act and E-commerce:
 Indian Information Technology (IT) Act gives legal recognition
to electronics records and electronic signature.
 These are the foremost steps to facilitate paper less trading.
 Under this Act Ministry of Electronics & Information Technology
also has Information Technology Rule, 2000 for Reasonable
security practices and procedures and sensitive personal data or
information.
 Under section 72A of IT Amendment Act, 2008, punishment for
disclosure of information in breach of a lawful contract is laid
down.

13. PRESENT GOVERNMENT POLICIES RELATED TO E-
COMMERCE:
FDI guidelines for e-commerce by DIPP:
 DIPP (department of industrial policy and promotion ) has issued guidelines for
FDI in e-commerce. In India 100% FDI is permitted in B2B e-commerce.
 However No FDI is permitted in B2C e-commerce.
 As per these new guidelines on FDI in e-commerce, 100% FDI under automatic
route is permitted in marketplace model of e-commerce, while FDI is not
permitted in inventory based model of e-commerce .
 E-commerce has become an important part of many multilateral negotiations
such as Regional Comprehensive Economic Partnership (RCEP), WTO, BRICS etc.
Ministry of Electronics & Information Technology is spearheding such
negotiations on e-commerce from Indian side.

14. SWOT ANALYSIS OF MAJOR 3 PLAYERS
• India’s Largest E-commerce Retailer
• Experienced founders
• Acquisition
• High Brand recall
• Own Payment gateway & Logistic arm:
• Exclusive & broad range of products:

15. FUTURE PROSPECTS OF E-COMMERCE:
A recent report by Morgan Stanley projected that by the year
2020, India will have almost 320 million online shoppers.
That’s 6.4 times more than the estimated 50 million shoppers
we had back in 2015.

16. FUTURE PROSPECTS OF E-COMMERCE:
Following trends will emerge in e-commerce in the coming
years:
1. New Categories Will Claim Stakes
2. Wallet Usage to Rise
3. Customer Care & Engagement Will Be Crucial
4. There Will Be More Emphasis on Data Analytics.
5. Voice search
6. Augmented reality

17. THANK YOU!!