2. ONTARGET
How can I improve on Customer Loyalty so customers will
order more frequently
Challenges Facing Restaurant Owner
Too much Competition – Pizza shop at every Corner
How do I get customers to buy from me
How do I use the Internets Power and Social Media
influence to increase sales
How can I reduce overhead and become more efficient to
produce more product on busy nights
I don’t understand all this stuff and don’t have the time to
learn it or use it
4. ONTARGET
The pizza segment of the food
industry represents 11.7% of all
restaurants and accounts for more
than
10% of all foodservice sales. US pizza
industry averages nearly
$37 billion in sales each year.
According to “Pizza Power”, PMQ
magazine’s (Pizza Marketing
Quarterly) Annual Industry Analysis,
of
the 67,554 pizza stores in the US,
59% are independently-owned and
control 51% of total pizza sales.
Franchises and chains account for
41% of the market and for nearly half
the sales
The Pizza Market
Industry Statistics
Delete this graphic or
copy it and use it on
another page or in
another presentation.
6. ONTARGET
Typical Sales Growth
Real Results
Sales Engine Revs up,
increased sales are
realized.
•New Customers Weekly
•Customers Return more
Frequently
7. ONTARGET
Revenue Streams
Transaction Fee
• 33% of Transaction Fees
• Recurring monthly
Credit
Card
Processing
Fees
• 100% of
processing
fee
Local Advertising
Sales
•Ads displayed on Tracer Screen
•60% of Ad revenue
Local
Services
•Hardware
Sales and
Service
•Website Design
& Maintenance
•Supplies
As a Value Added Reseller, you
would benefit from several
revenue streams.
Each Internet order is “Co-Paid”
between Customer ordering and
the restaurant. The Customer
pays an Internet (Convenience)
Fee and the restaurant pays a
Restaurant Fee.
If you represent a Credit
Processing Company you can
receive the processing fee from
setting up an Internet Merchant
Account
Sell Ads and Local Services
8. ONTARGET
PizzaTracer “Sales Engine”
Develop an Internet Strategy
for the Restaurant Owner
We become an outsourced
Internet Marketing Agent, drawing
new and increasing existing customers visits
Engineer a Marketing Campaign including:
• Registration Incentive to attract Members
• Rewards Points for Customer Loyalty
• Weekly emails and Texting of specials
(Free Advertising to stay in front of customer)
• Free Pizza of the Month Club
Proven sales results:
Increased Customer Visits
Higher Per Order Total $
Higher Customer Satisfaction
Greater Order Accuracy