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Marketing 450 Guest Lecture


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Presentation I gave to a group of seniors in the Internet Marketing 450 class at Washington State University.

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Marketing 450 Guest Lecture

  1. 1. Marketing 450 Guest Speaker
  2. 2. Hi, I’m Nathan Smith. I work at as a designer + front-end dev.
  3. 3. My knowledge of Internet marketing is purely accidental
  4. 4. I code, design, and write
  5. 5. But not trained in web-dev, either BA in Social Sciences Master of Divinity Washington State University Asbury Theological Seminary
  6. 6. I did learn two things – Be culturally sensitive – Consider your audience
  7. 7. Use appropriate lingo Oriental > Asian American Theodicy > Problem of evil
  8. 8. Be succinct. Users will make an assessment of your site in fractions of a second.
  9. 9. Give me locational hints to help me understand where I’ve teleported
  10. 10. Home page is rarely the point of entry
  11. 11. Niche ads generate better click-through
  12. 12. SEO: Use Semantic HTML <h1> <h2> <h3> <h4> <h5> <h6> <ul> <ol> <li> <dl> <dt> <dd> <table> <thead> <tbody> <th> <td> <a> <title> <meta> <link> <strong> <em> <p> (to name a few)
  13. 13. SEO: Meta + Link Tags Tells search engines to crawl site: <meta name="robots" content="all" /> — Also, make sure to have Displayed in search results, if unique: <meta name="description" content="..." /> Not as important, but use anyways: <meta name="keywords" content="..." /> Prevent duplicate content penalty: <link rel="canonical" href="..." />
  14. 14. Faces of Internet Marketing – Niche entrepreneur – Social media expert – Design/Dev agency – SEO consultancy
  15. 15. Niche Entrepreneur MICHAEL MISTRETTA site – Entrepreneur. Founded Fusion Ads, a niche advertising network. What makes his story even more inspiring is that he started this business while he was still in high school.
  16. 16. Social Media Expert GIOVANNI GALLUCCI site – Self-described “carnival barker” for hire. Has spearheaded numerous online hype campaigns. He also offers social media marketing training for businesses. #1 result on Google for social media expert
  17. 17. Design/Dev Agency TOM MCCRACKEN site – Founded LevelTen Interactive, an agency focused on designing and developing sites for clients using the Drupal CMS. SEO is a byproduct of good content and code.
  18. 18. SEO Consultant BEN FINKLEA site – Founded the SEO firm Volacci, with a specific focus on Drupal optimization. Notable clients include which raised $15 million venture capital funding.
  19. 19. Beware the backlash of gimmicks See also – |
  20. 20. Tale of two sites: Both page-rank 6 page count: 300+ page count: 2 age: 6 years age: 1 year
  21. 21. Research before buying domain name Godbit means a small piece of something good in Norwegian, especially in reference to food. – Jørgen Arnor Gårdsø Lom
  22. 22. Which CMS should I use? SIMPLE FLEXIBLE ROBUST
  23. 23. Questions? Keep in touch: – – –