This document is a product order form for Melaleuca products. It lists various beauty, health, nutrition, and household items along with their regular and preferred customer prices. To place an order, customers can call the toll-free number listed or order online. Standard shipping rates and terms are provided at the bottom.
Manufacturing jobs provide opportunities for career growth and economic security. Hamilton Connection, a staffing firm, works to connect skilled workers with manufacturing jobs. They have a long history of serving clients and supporting employees. While manufacturing currently faces a shortage of qualified workers, firms are expanding training to help workers gain skills. Manufacturing careers allow workers to learn skills that can increase salaries over time and provide job stability.
Ace Inc Marketing and Communications Portfolioacedro
This document is a poster advertising an upcoming lecture series for the Art and Design Department at Columbia College Chicago in Spring 2006. It provides details about the free public lectures, including dates, times, location, and contact information for questions. All lectures will be held on Wednesdays from 6:30-7:30pm in Room 203 at 623 S. Wabash unless otherwise noted. People with questions should contact Debra Parr at 312-344-7887 or dparr@colum.edu.
ARC has developed several conceptual models to help manufacturers address challenges in areas like mass customization, quality, delivery schedules, and real-time information tracking. These models include the Collaborative Manufacturing Management model, Operational Excellence model, Real-time Performance Management model, Asset Lifecycle Management model, Asset Performance Management model, and Project Performance Management model. The models are based on decades of research and are intended to improve decision-making by helping organizations optimize their people, processes, technologies, and performance across various domains.
TLM has leading shale portfolios in North America including the Marcellus Shale, Eagle Ford Shale, and Montney. The Eagle Ford Shale development has 78,000 net acres, 750 net well locations, and a contingent resource of 550 mmboe that is around 50% liquids. TLM also has a joint venture in the Montney with Sasol that includes the Farrell Creek and Cypress A areas totaling 109,000 net acres and 20.6 tcfe of contingent resource.
Public speaking - 6 ways to begin a speechAnirudh Chari
The document discusses 6 ways to get an audience's attention at the beginning of a speech:
1. Talk about how things used to be in the past to get the audience nostalgic and receptive to new ideas.
2. Start with a positive or negative emotion to elicit a strong reaction from the audience and focus them on the intended point.
3. Thank the audience to make them feel good and listen more favorably.
4. Get straight to the point when dealing with complex topics to clearly reveal the essential issue.
5. Demand big commitments from the audience to invoke important goals they want to support.
6. Ask the audience to imagine a different future state to engage
MS Project 2013 is a project management software application developed by Microsoft. It allows users to track tasks, assign resources, manage budgets and analyze workloads. The software helps project managers and teams plan, collaborate and manage resources in order to successfully complete projects.
Public speaking - 6 ways to begin a speechAnirudh Chari
Beginning a speech is the most difficult part. The time between the claps/or the lack of it to the pitch silence just before your first word can be done away with as soon as you know what you are going to say.
This slideshow will help you with the same.
This document is a product order form for Melaleuca products. It lists various beauty, health, nutrition, and household items along with their regular and preferred customer prices. To place an order, customers can call the toll-free number listed or order online. Standard shipping rates and terms are provided at the bottom.
Manufacturing jobs provide opportunities for career growth and economic security. Hamilton Connection, a staffing firm, works to connect skilled workers with manufacturing jobs. They have a long history of serving clients and supporting employees. While manufacturing currently faces a shortage of qualified workers, firms are expanding training to help workers gain skills. Manufacturing careers allow workers to learn skills that can increase salaries over time and provide job stability.
Ace Inc Marketing and Communications Portfolioacedro
This document is a poster advertising an upcoming lecture series for the Art and Design Department at Columbia College Chicago in Spring 2006. It provides details about the free public lectures, including dates, times, location, and contact information for questions. All lectures will be held on Wednesdays from 6:30-7:30pm in Room 203 at 623 S. Wabash unless otherwise noted. People with questions should contact Debra Parr at 312-344-7887 or dparr@colum.edu.
ARC has developed several conceptual models to help manufacturers address challenges in areas like mass customization, quality, delivery schedules, and real-time information tracking. These models include the Collaborative Manufacturing Management model, Operational Excellence model, Real-time Performance Management model, Asset Lifecycle Management model, Asset Performance Management model, and Project Performance Management model. The models are based on decades of research and are intended to improve decision-making by helping organizations optimize their people, processes, technologies, and performance across various domains.
TLM has leading shale portfolios in North America including the Marcellus Shale, Eagle Ford Shale, and Montney. The Eagle Ford Shale development has 78,000 net acres, 750 net well locations, and a contingent resource of 550 mmboe that is around 50% liquids. TLM also has a joint venture in the Montney with Sasol that includes the Farrell Creek and Cypress A areas totaling 109,000 net acres and 20.6 tcfe of contingent resource.
Public speaking - 6 ways to begin a speechAnirudh Chari
The document discusses 6 ways to get an audience's attention at the beginning of a speech:
1. Talk about how things used to be in the past to get the audience nostalgic and receptive to new ideas.
2. Start with a positive or negative emotion to elicit a strong reaction from the audience and focus them on the intended point.
3. Thank the audience to make them feel good and listen more favorably.
4. Get straight to the point when dealing with complex topics to clearly reveal the essential issue.
5. Demand big commitments from the audience to invoke important goals they want to support.
6. Ask the audience to imagine a different future state to engage
MS Project 2013 is a project management software application developed by Microsoft. It allows users to track tasks, assign resources, manage budgets and analyze workloads. The software helps project managers and teams plan, collaborate and manage resources in order to successfully complete projects.
Public speaking - 6 ways to begin a speechAnirudh Chari
Beginning a speech is the most difficult part. The time between the claps/or the lack of it to the pitch silence just before your first word can be done away with as soon as you know what you are going to say.
This slideshow will help you with the same.
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...YourLegal Accounting
Effective financial management is important for expansion and scalability in the ever-changing US business environment. White Label Bookkeeping services is an innovative solution that is becoming more and more popular among businesses. These services provide a special method for managing financial duties effectively, freeing up companies to concentrate on their main operations and growth plans. We’ll look at how White Label Bookkeeping can help US firms expand and develop in this blog.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART KALYAN CHART
High-Quality IPTV Monthly Subscription for $15advik4387
Experience high-quality entertainment with our IPTV monthly subscription for just $15. Access a vast array of live TV channels, movies, and on-demand shows with crystal-clear streaming. Our reliable service ensures smooth, uninterrupted viewing at an unbeatable price. Perfect for those seeking premium content without breaking the bank. Start streaming today!
https://rb.gy/f409dk
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...YourLegal Accounting
Effective financial management is important for expansion and scalability in the ever-changing US business environment. White Label Bookkeeping services is an innovative solution that is becoming more and more popular among businesses. These services provide a special method for managing financial duties effectively, freeing up companies to concentrate on their main operations and growth plans. We’ll look at how White Label Bookkeeping can help US firms expand and develop in this blog.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART KALYAN CHART
High-Quality IPTV Monthly Subscription for $15advik4387
Experience high-quality entertainment with our IPTV monthly subscription for just $15. Access a vast array of live TV channels, movies, and on-demand shows with crystal-clear streaming. Our reliable service ensures smooth, uninterrupted viewing at an unbeatable price. Perfect for those seeking premium content without breaking the bank. Start streaming today!
https://rb.gy/f409dk
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2. E-Commerce Market has evolved from a ‚here-also‛ to a dedicated platform to showcase,
promote and sell products over the internet to an audience not limited by geography or store
location
Broadband
penetration Indian companies start to
witnesses experiment, new
Amazon sudden growth
USPS entrepreneurs start online
posts first in most
Launches e- businesses
ever profits markets
stamps
globally Even traditional players such
Backbone of 3G networks by as utsav sarees, Chirag Din,
e-commerce Facebook Mobile
Google etc. find success in e-
formed launched for operators made
Launched commerce
college operational
its beta
students
version
1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
New business models start
Acquires emerging globally such as
Netscape One of the Ebay Youtube Groupon, etsy, Kaboodle, etc.
Launched first large acquires largely oriented to facilitate
companies PayPal for iTunes online shopping
SSL to reach $1 $1.5 mn becomes
Encryption mn in online the largest Mobile commerce witnesses a
enabled sales digital spurt backed by growing
Online music number of MIDs
Shopping retailer
The roots for social – e-
commerce were laid
All views and opinions in this document are personal and / or have been gathered based on extensive research in the sector and personal interest. All data points have been collected through secondary research, informal industry contacts and I have
not undertaken any additional work to establish the reliability of the sources or to evidence independence of the relevant source. Furthermore, collection of data for market assessment has been limited to such information as can be collected from 1
resources on the published public domain and meetings with market participants. Wherever sufficient information was not avai lable in the public domain, suitable assumptions were made to extrapolate values for the same. Hence, would request any
user reproducing the information to contact me before using the same,
3. The e-commerce market in India is currently in its nascent stage and is expected to grow at
about 35% CAGR over the next 3-4 years
■ The e-commerce market in India is estimated to be valued E-Commerce Market in India (in INR Crores)
at over INR 30,000 Crores and is forecasted to grow at 50,000 46,520
around 35% CAGR over the next 3-4 years
40,000
31,598
■ The usage pattern, however, has remained quite uniform 30,000
and skewed over the years with services continuing to 19,688
dominate the overall market while others still lag behind. 20,000 14,030
8,146
10,000
■ Online travel contributes to close to 80% of the total
market 0
CY 2007 CY 2008 CY 2009 CY 2010 CY 2011
■ Financial services market, such as online insurance
payments and transactions through trading accounts, grew Travel Non travel Total E-Commerce Industry
at an estimated 25% during the one-year period ending Source: IAMAI report on the E-commerce Market in India
December, 2010 Components of the E-Commerce Market in India
e-tailng, 8%
‒ Comprising 8% of the e-commerce market, this Other Online
sector is expected to grow by 34% by 2012 Services, 6%
Financial
■ Online retailing contributes to about 8% of the total market. Services, 8%
It comprises of buying consumer items such as cameras, Digital
computers, home & kitchen appliances, flowers and toys, Downloads,
2%
gifts online Online Travel,
76%
‒ This category has grown from about INR 980
crores in year 2007 to over INR 1,500 in year 2009;
and is currently valued at about INR 2,200 crores. Source: IAMAI report on the E-commerce Market in India
All views and opinions in this document are personal and / or have been gathered based on extensive research in the sector and personal interest. All data points have been collected through secondary research, informal industry contacts and I have
not undertaken any additional work to establish the reliability of the sources or to evidence independence of the relevant source. Furthermore, collection of data for market assessment has been limited to such information as can be collected from 2
resources on the published public domain and meetings with market participants. Wherever sufficient information was not avai lable in the public domain, suitable assumptions were made to extrapolate values for the same. Hence, would request any
user reproducing the information to contact me before using the same,
4. Backed by a advances in technology, i.e. internet penetration, security, evolving user
experience management and cost competitiveness, the e-commerce market is only expected
to grow
Critical mass of Internet users 100 million Internet users
Mobile Internet is a big growth driver mobile installed base 6x to 8x bigger than PC installed
base
Rising middle class with disposable income consumers that are spread across the country
are computer literate and also have access to devices from where they can access the internet.
Middle class is increasingly turning to e-commerce as the primary outlet for sophisticated consumer
products and services
Payment gateways & logistics new breed of domestic logistics companies recognize the
importance of reliable delivery and technology investment, and a number of new payment gateway
companies such as CC Avenue have sprung up to service the growing e-commerce ecosystem.
Alternative payment methods such as net-banking and cash on delivery are now mandatory
offerings for leading e-commerce platforms
User Experience Customers prefer a trusted relationship with an e-commerce brand, and the
conveniences and reliability of e-commerce businesses have to outweigh the benefits of traditional
retail outlets
All views and opinions in this document are personal and / or have been gathered based on extensive research in the sector and personal interest. All data points have been collected through secondary research, informal industry contacts and I have
not undertaken any additional work to establish the reliability of the sources or to evidence independence of the relevant source. Furthermore, collection of data for market assessment has been limited to such information as can be collected from 3
resources on the published public domain and meetings with market participants. Wherever sufficient information was not avai lable in the public domain, suitable assumptions were made to extrapolate values for the same. Hence, would request any
user reproducing the information to contact me before using the same,
5. Business models in the space have evolved across the spectrum, engulfing personalized
time-share on every device…
Business Traditional E-Commerce Emerging E-Commerce
Models
E-Retailers - E-Retailers - 3rd Party – Seller Private Sales Daily Deal Mobile
Brands Stores Platforms Stores Commerce
Push Deals
Penny Auctions
Service Infrastructure Marketing Companies Execution / Integration Processing / Order
Fulfillment
Providers
All views and opinions in this document are personal and / or have been gathered based on extensive research in the sector and personal interest. All data points have been collected through secondary research, informal industry contacts and I have
not undertaken any additional work to establish the reliability of the sources or to evidence independence of the relevant source. Furthermore, collection of data for market assessment has been limited to such information as can be collected from 4
resources on the published public domain and meetings with market participants. Wherever sufficient information was not avai lable in the public domain, suitable assumptions were made to extrapolate values for the same. Hence, would request any
user reproducing the information to contact me before using the same,
6. …with convergence as the theme today
■ E-Commerce models are converging as different marketplaces and disruptive
business models are springing up and growing fast
‒ amazon’s investment in living social
‒ Groupon rejected offer by Google
‒ GSI Commerce acquisition of Ruelala
■ E-Commerce is no longer only an alternative distribution channel, but a way for
brands and merchants to reach out to customers in a targeted manner
‒ Convergence of e-commerce, distribution and services with full-service/marketing
■ E-Commerce is converging with content and social to create strong audience
relationships and enable sophisticated audience segmentation and targeting
‒ Higher content engagement, greater content stickiness
‒ Higher consumer yield and consumer lifetime value
‒ Greater audience reach and segmentation through social mechanisms
All views and opinions in this document are personal and / or have been gathered based on extensive research in the sector and personal interest. All data points have been collected through secondary research, informal industry contacts and I have
not undertaken any additional work to establish the reliability of the sources or to evidence independence of the relevant source. Furthermore, collection of data for market assessment has been limited to such information as can be collected from 5
resources on the published public domain and meetings with market participants. Wherever sufficient information was not avai lable in the public domain, suitable assumptions were made to extrapolate values for the same. Hence, would request any
user reproducing the information to contact me before using the same,
7. Friend Centric Social Shopping is fast evolving as a the next big wave, especially backed by
the increasing socially connected user bases on social networking sites
• They offer deep discounts – up to 90% off – local products, services and events.
Group Buying / • The sites are able to offer massive discounts because they rely on group buying – offering local businesses a
Daily Deal slew of new customers who all purchase the deal in bulk
• E.g.:Groupon, Snapdeal, etc.
• People tend to trust peer reviews over corporate advertising. These types of shopping sites usually have a list
of products that are rated and reviewed by members of the site
Reviews and
• This is nothing new – think Amazon – but with the latest social shopping craze, these recommendation sites
Recommendations
have really stepped it up: many offer discounts for reviewing a product or points for recommending a
purchase to friends and family.
• Users log on to a site and either connect with their friends via Facebook or another social network, or invite
Real-Time Online their friends and family via email. They can then shop online at the same time, discussing products and
Shopping getting each other’s opinion on services.
• E.g.: Wet Seal, DoTogether
• Amid a relatively new form of commerce comes an even newer way to leverage social technology for
consumers: geo-location-based social shopping. Using a geo-location service like Foursquare or Facebook
Places, this type of social shopping happens in brick-and-mortar stores. Upon entering, you are usually given
Geo Location
some points or are directed to in-store deals from within the geo-location app on your smartphone. Users can
Based
also look up product information and interact with other shoppers, all via their smartphones.
• The points earned can be redeemed for gift certificates at that stores
• E.g.: Shopkick, myShopanion
• Users are rewarded based on their purchases and on visiting stores (virtual or brick & mortar) which can hence
Rewards Based
be redeemed for later buys.
Social Shopping
• These are similar to credit card programs and more the users spend the faster they can accumulate the credits
• Another major trend in the social shopping experience is combining consumerism with charity. There are
Charity-Based several websites and apps that allow users to somehow donate to charity when they shop. This donation is
Shopping usually either added on as a percentage of the sale, or, more commonly, costs the consumer nothing and
instead is given by a sponsor or corporate partner of the social shopping service
All views and opinions in this document are personal and / or have been gathered based on extensive research in the sector and personal interest. All data points have been collected through secondary research, informal industry contacts and I have
not undertaken any additional work to establish the reliability of the sources or to evidence independence of the relevant source. Furthermore, collection of data for market assessment has been limited to such information as can be collected from 6
resources on the published public domain and meetings with market participants. Wherever sufficient information was not avai lable in the public domain, suitable assumptions were made to extrapolate values for the same. Hence, would request any
user reproducing the information to contact me before using the same,
8. Hence, it is imperative for an E-Commerce company to develop the right set of capabilities to
capture the vast opportunities in the space, including but not limited to managing a users
experiences…
Moving online store visitors up the relationship ladder provides significant opportunities for growth:
Loyal customers have almost double visit to carts
Loyal customers have almost triple conversion rate
Loyal customers have 10% higher cart value
Towards mature decisions
Loyal
Decision Quality
Purchase
Interested
Aware
Unaware
Maturity of
Decision
Free Fall Stage Guess Work Stage Impromptu Stage Imformed Stage
Decisions are not Decisions are based on Some decisions are Decisions are based on
consciously made opinions based on facts absolute facts
Actions do not have Actions have limited Some Actions Actions have
consistancy consistancy consistancy consistancy
Daily happenings direct Personal motivations Facts direct some parts Facts direct business
business direct business of business Key factor for success is
Key factor for success is Key factor for success is Key factor for success is accuracy
luck experience focus
All views and opinions in this document are personal and / or have been gathered based on extensive research in the sector and personal interest. All data points have been collected through secondary research, informal industry contacts and I have
not undertaken any additional work to establish the reliability of the sources or to evidence independence of the relevant source. Furthermore, collection of data for market assessment has been limited to such information as can be collected from 7
resources on the published public domain and meetings with market participants. Wherever sufficient information was not avai lable in the public domain, suitable assumptions were made to extrapolate values for the same. Hence, would request any
user reproducing the information to contact me before using the same,
9. …and effectively using the data collected is imperative to business success
Focus Area Objective Sample KPI’s Guidelines
Use search engine optimization using traffic
Attract different types of # of Visits per Month
Insights
visitors to site using alternative Unique Visitor Count per Month
Visits to the Utilize variety of acquisition Channels
channels and approaches, Advertising Cost per Visitor
platform Customize acquisition approach by prospect
providing differentiating value % of Visitors Bookmarked Site
Segment
add Page Rank of Homepage
Provide additional reasons for visiting site
Subscriber / Visitor Ratio
Call to action for subscription on landing Page
Motivate subscription at first Total Unique Subscriber Count
Subscription Make subscription fast and Convenient
sight, providing additional value Number of Subscriptions per Month
of visitors Provide immediate value add for Subscription
add and good first impression % of Subscribers with Full Data
Promote competitive value Propositions
Duration From Visit to Subscription
# of Items Viewed per Visit
Make items of interest easily Use effective and alternative categories for items
Creating # of Items Viewed per Subscriber
accessible and pro-actively Pro-actively recommend Items
interest in % of Subscribers Viewing Items
communicate relevant Provide ability to search with alternate means
items # of Categories Viewed per Subs.
information on merchandise Provide creative and instructive item views
% of Items Not Viewed for Long Time
Avoid abandonment of added % of Item Adds Abandoned Provide one click check-Out
Creating items % of Item Adds Removed Make single item purchase faster
customer providing convenient transition % of Cart Value Proceeded to Checkout Cross-sell before check-out
loyalty to check- Average Item Time in Cart Make added items accessible even if abandoned
out and following up Average Time to Checkout Site
% of Check-outs Abandoned
Provide convenience and speed in Checkout
Ensure completion of check-out % of Potential Value Abandoned
Reduce Cart Remind and follow up abandoned Cart
with convenient processes and % of Abandoned Carts Purchased Later
Abandonment Motivate abandoned cart purchase with benefits
cart follow-up % of Abandonment to Competitor Site
Make cart available in next visit if abandoned
% of Subscribers with Abandoned Carts
All views and opinions in this document are personal and / or have been gathered based on extensive research in the sector and personal interest. All data points have been collected through secondary research, informal industry contacts and I have
not undertaken any additional work to establish the reliability of the sources or to evidence independence of the relevant source. Furthermore, collection of data for market assessment has been limited to such information as can be collected from 8
resources on the published public domain and meetings with market participants. Wherever sufficient information was not avai lable in the public domain, suitable assumptions were made to extrapolate values for the same. Hence, would request any
user reproducing the information to contact me before using the same,
10. …and thereby, increasing sales, time spent and valuation of the platform
Focus Area Objective Sample KPI’s Guidelines
% of Payments Bounced
Provide alternative payment modes
Streamline Process payment securely % of Potential Value Bounced
Ensure and promote payment Security
Payment and using alternative % of Bounced Payments Abandoned
Keep customers informed about payment Process
processes means Payment Attempts per Purchase
Follow-up and recover failed Payments
Number of Fraudulent Cases Identified
% of Subscribers with 2 Purchases
Identify and motivate non- Regularly provide new content and Offerings
Promote re- % of Subscribers with >2 Purchases
returning customers Pro-actively take actions for dormant Visitors
visit and re- % of Subscribers with >1 Visit
providing additional Provide value add for repeat Business
purchase % of High Value Loyalists
information and value add Recommend for cross and up-sales
% of Subscribers with Returned Goods
Develop a rating scale for products
Identify and promote the % of subscribers liking products
Promote Enable users to share the products either on the
social aspects of the e- % of subscribers recommending products
social aspects same platform or other platforms
commerce platform to % subscribers commenting on products
on the Motivate users to become prosumers by providing
increase sales and % subscribers visiting other platforms from
platform additional value to them – brand ambassador
valuation ours for comparison
programs
Increase
interactivity – Provide sellers with information on consumers for
Promote businesses as % comments and replies on products
buyer – seller, targeted marketing
well as business for the % sellers responding to user queries
seller-seller Provide interaction session off-line to promote
members on the platform # of comments on blogs and responses
and buyer- interactivity between buyers and sellers
buyer
Hence, E-Commerce performance management, through effective strategies and tactics across customer
lifecycle is imperative
All views and opinions in this document are personal and / or have been gathered based on extensive research in the sector and personal interest. All data points have been collected through secondary research, informal industry contacts and I have
not undertaken any additional work to establish the reliability of the sources or to evidence independence of the relevant source. Furthermore, collection of data for market assessment has been limited to such information as can be collected from 9
resources on the published public domain and meetings with market participants. Wherever sufficient information was not avai lable in the public domain, suitable assumptions were made to extrapolate values for the same. Hence, would request any
user reproducing the information to contact me before using the same,
12. The key success factors for a start-up ecommerce platform
`
Procurement
and deciding
on what to
sell
How’ and
User
‘when’ a
product is Interface
Design
delivered
Key Success
Factors
Product
Conversion
Recommend
ation Rate
Personalizati
on and
Product
Recommend
ation
All views and opinions in this document are personal and / or have been gathered based on extensive research in the sector and personal interest. All data points have been collected through secondary research, informal industry contacts and I have
not undertaken any additional work to establish the reliability of the sources or to evidence independence of the relevant source. Furthermore, collection of data for market assessment has been limited to such information as can be collected from 11
resources on the published public domain and meetings with market participants. Wherever sufficient information was not avai lable in the public domain, suitable assumptions were made to extrapolate values for the same. Hence, would request any
user reproducing the information to contact me before using the same,
13. 1
A viewpoint on ‘What to Sell’ – Deciding on product categories that is amenable to be
moved to the online space and thereby developing a niche for the e-commerce platform
decides its success
While targeting a large user-base is important, developing a niche product portfolio is essential to developing a brand image.
A new start-up can focus on one or a mix of the following to develop their own brand image in the market
Options What it means to the e-commerce platform
• Developing relations with large brands offering them scale and in turn seeking discounts that can be passed
on to the consumers
Luxury products at a
• Constantly negotiating with the product / brand owner for better deals against larger volumes
unbelievable discounts • Constantly finding new brands to be showcased on the platform
• Maintaining product delivery time agreed with the customer as well as the product originator/aggregator
• Sourcing a niche portfolio of products from other geography/ market such that it is cost effective for the
Niche products not available in users
the geography/market • Maintaining product delivery time agreed with the customer as well as the product originator/aggregator
• Dealing with regulatory nuances in the local market for the product
• This can entail developing a large distribution network for delivering day-to-day products to the customers at
Making day-to-day products
given times
available – convenience and
• Sourcing the products on time each time
price • Negotiating based on volumes, product portfolio and exclusivity in the region of presence
Linked to a larger cause • Sourcing products that are linked to a larger ‘cult’ or ‘cause’ or ‘aspiration’ in the domestic market
• All large retailers and aggregators can avail of this opportunity through tie-ups with regional logistics vendors
Large offline scale being to have an online presence as well as a means of value added service to the customers
exploited online • Products unavailable in the store can be added to wish-lists and sent to the customers to offer additional
value and maintain loyalty
All views and opinions in this document are personal and / or have been gathered based on extensive research in the sector and personal interest. All data points have been collected through secondary research, informal industry contacts and I have
not undertaken any additional work to establish the reliability of the sources or to evidence independence of the relevant source. Furthermore, collection of data for market assessment has been limited to such information as can be collected from 12
resources on the published public domain and meetings with market participants. Wherever sufficient information was not avai lable in the public domain, suitable assumptions were made to extrapolate values for the same. Hence, would request any
user reproducing the information to contact me before using the same,
14. 2
A viewpoint on User Interface Design – entrepreneurs often get influenced by the
‚complexities‛ of their business and begin designing the experience for exceptions that
only apply to 5-10% of visitor…
While user experience is critical to success on all types of websites, it is especially critical for ecommerce websites given that
visitors purchase decisions are linked to the aesthetics to the website. A poor user experience will result in loss in sales
Below are some examples of what I consider are aesthetically designed user interfaces
Other examples
of well designed
e-commerce
websites include
1. DesignCode
2. Shoe Guru
3. J.Crew
4. Nestliving
Abercrombie & Fitch Crate & Barrel TOOBYDOO
5. Naked &
Angry
6. Hard Graft
7. Hard Graft
8. Crate and
Barrel’s
9. Armani
Exchange
10. ….
Apple Ann Taylor Russell & MacKenna
All views and opinions in this document are personal and / or have been gathered based on extensive research in the sector and personal interest. All data points have been collected through secondary research, informal industry contacts and I have
not undertaken any additional work to establish the reliability of the sources or to evidence independence of the relevant source. Furthermore, collection of data for market assessment has been limited to such information as can be collected from 13
resources on the published public domain and meetings with market participants. Wherever sufficient information was not avai lable in the public domain, suitable assumptions were made to extrapolate values for the same. Hence, would request any
user reproducing the information to contact me before using the same,
15. 2 …in other words, a shop should give an average user the feel ‘special’, ‘pampered’ and
‘motivated to buy’, alongside subconsciously inducing ‘trust’
Identified below are some of the specific factors that are generally present on well-designed e-commerce websites…
Design Aspect Why its important?
Navigation • E-commerce sites often face considerable challenges with navigation because of the number of products that are presented on the
‚Design for the site
dumbest and • Large sites, such as those of department stores, have to be especially careful with navigation, because finding what the user
learned will wants will usually become increasingly difficult with more options
appreciate!‛ • One factor to consider is how the average visitor will attempt to find a particular product
• Sufficient user testing is extremely helpful for identifying potential navigational issues
Product should • A design that is extravagant for no legitimate reason will do more harm than good, it will draw attention to the design of the site
overpower Design and away from the products
• The focus of design should be on the product rather than on making the website a ‚piece of art‛
Focus on Check- • If the checkout process involves too many steps or is confusing, shoppers will wind up abandoning their cart with items left
out unpurchased
• Ideally, check-out should involve a minimal amount of steps and should be as easy as possible for shoppers
• Processing time is another aspect that should be taken care
Design to match • When designing an e-commerce site it’s important to consider the style of the products that will be available on the site
the product • If the design style does not match well with the particular products that are for sale, there will be a disconnect that exists and
visitors may have a hard time relating to products and determining if it is right for them.
Showcase what is • Showcase the popular products rather than forcing products on to the shoppers
relevant • A number of sites are using a large area on the homepage that they can use to promote current sales, new product lines, or
whatever will generate interest
• On theses sites, this area will often be updated frequently, or it may include some type of slideshow.
Promote related • Promoting the right products that buyers are likely to be interested in is key regardless of the approach that is used
products
Photos – who • Selling online is different than selling in a physical store because the buyer cannot touch the product or see it in person before
wants to see making a buying decision
unclear photos? • Providing quality photos that accurately portray the product can help to overcome this challenge and can make the buying decision
easier on visitors
All views and opinions in this document are personal and / or have been gathered based on extensive research in the sector and personal interest. All data points have been collected through secondary research, informal industry contacts and I have
not undertaken any additional work to establish the reliability of the sources or to evidence independence of the relevant source. Furthermore, collection of data for market assessment has been limited to such information as can be collected from 14
resources on the published public domain and meetings with market participants. Wherever sufficient information was not avai lable in the public domain, suitable assumptions were made to extrapolate values for the same. Hence, would request any
user reproducing the information to contact me before using the same,
16. 3
A viewpoint on Increasing Conversion Rate – traffic is not the best metric to judge an e-
commerce platform, instead, conversion rate is the metric new entrepreneurs should
worry about
In the virtual world - online conversions can come in many forms. If you’re selling a product online conversion happens when
a visitor makes a purchase and becomes an active customer, and if you’re offering a service your conversion might be getting
visitors to phone-in
Unless the USPs are copied across the site, a they might never be seen
so make sure your USPs are visible across the site
1 2 3
Agility to
Flaunt your Be open to Constantly look at additional communication channels such as online
price
USP criticism chat, Voice Over IP providers such as Skype and online feedback forms
variations
to ensure you cater for enough visitors as open communication can help
increase your credibility
80% of customers research before committing to buy – hence while
comparing and adjusting your prices, look at the overall price to the
customer also taking into account any shipping fees and taxes
4 5 6
Mirror Your Widen Widen Employ multi-channel coherent marketing to promote your products and
Offers on all Product Portfolio of services
channels Portfolio offers
Always be on the lookout for new opportunities and closely follow
customer trends and taste – Analyze, Analyze and Analyze
To become an appealing proposition, consider catering to as many
customer groups as possible by diversifying your product offers
All views and opinions in this document are personal and / or have been gathered based on extensive research in the sector and personal interest. All data points have been collected through secondary research, informal industry contacts and I have
not undertaken any additional work to establish the reliability of the sources or to evidence independence of the relevant source. Furthermore, collection of data for market assessment has been limited to such information as can be collected from 15
resources on the published public domain and meetings with market participants. Wherever sufficient information was not avai lable in the public domain, suitable assumptions were made to extrapolate values for the same. Hence, would request any
user reproducing the information to contact me before using the same,
17. 4 A viewpoint on Personalization and Product Recommendation – Move away from a
product centric model to a customer centric model
Converse with your customer… …to understand their needs… …their aspirations…
…but don’t force your thoughts onto
…and trust on the backend numbers… …to reward them…
your customers, let them choose what
they want
All views and opinions in this document are personal and / or have been gathered based on extensive research in the sector and personal interest. All data points have been collected through secondary research, informal industry contacts and I have
not undertaken any additional work to establish the reliability of the sources or to evidence independence of the relevant source. Furthermore, collection of data for market assessment has been limited to such information as can be collected from 16
resources on the published public domain and meetings with market participants. Wherever sufficient information was not avai lable in the public domain, suitable assumptions were made to extrapolate values for the same. Hence, would request any
user reproducing the information to contact me before using the same,
18. 4 A viewpoint on Product Recommendation – give the users the power to identify,
recommend and vote
‚aggregate wisdom‛ Capturing and utilizing the wisdom of the masses to pro-actively cater
to their needs.
Design Aspect Why its important?
Top Rated • Visitors are recommended products based upon the ratings received from other customers.
Products • The products that receive highest aggregated ratings in any given category or sub category start appearing as recommendations for
visitors when they visit those categories or subcategories
• Some e-tailers have actually started adding more predictive attributes in the ratings, to help other individuals make better decisions.
Collaborative • A highly advanced algorithm does statistical match across different product combinations – and the recommendations are made
filtering purely based upon the affinities across various products
• The good thing about collaborative filtering is that it minimizes the level of manual involvement from category managers and
automatically finds patterns of product combinations based upon aggregate purchase behavior
• This is what powers ‚People who purchased this product also purchased….‛ type of recommendations at Amazon
• Although these type of recommendations require a relatively high implementation cost, they minimize the need for setting up
manual business rules and can run on a ‚Auto pilot‛ mode to some extent
• Though the biggest downside with collaborative filtering recommendations is that they tend to produce ‚Averaging effects‛ which
causes the overall most popular items to be recommended more often which means that they will be consumed and rated more
frequently as a result
Expert’s voice • Although it is good to see statistically relevant recommendations based upon a democratic way of collecting insights, humans by
Humans need a nature would take recommendations more seriously if they are coming either from experts in the category or from other individuals
human touch… who have similar tastes
• For example, a serious audiophile visiting bestbuy.com may not be interested in the best selling home theater systems on the site
• The true power of online recommendations is where customers are able to get advice and recommendations from others like
them – who they can trust more than the average crowd
All views and opinions in this document are personal and / or have been gathered based on extensive research in the sector and personal interest. All data points have been collected through secondary research, informal industry contacts and I have
not undertaken any additional work to establish the reliability of the sources or to evidence independence of the relevant source. Furthermore, collection of data for market assessment has been limited to such information as can be collected from 17
resources on the published public domain and meetings with market participants. Wherever sufficient information was not avai lable in the public domain, suitable assumptions were made to extrapolate values for the same. Hence, would request any
user reproducing the information to contact me before using the same,
19. 5 A viewpoint on Securing the Payment Channel – Assurance and trust are key to repeat
purchases
All online retailers are concerned about minimizing charge-backs and payment fraud. This is one of those costs that can be
minimized if appropriate and proactive steps are taken
An e-commerce platform faces the following Unless the USPs are copied across the site, a they might never be seen
security threats… so make sure your USPs are visible across the site
Constantly look at additional communication channels such as online
chat, Voice Over IP providers such as Skype and online feedback forms
to ensure you cater for enough visitors as open communication can help
1 2 3 increase your credibility
Securing Securing
Securing
connections the
your own
with your payment 80% of customers research before committing to buy – hence while
servers
users channel comparing and adjusting your prices, look at the overall price to the
customer also taking into account any shipping fees and taxes
Employ multi-channel coherent marketing to promote your products and
services
Always be on the lookout for new opportunities and closely follow
customer trends and taste – Analyze, Analyze and Analyze
To become an appealing proposition, consider catering to as many
customer groups as possible by diversifying your product offers
All views and opinions in this document are personal and / or have been gathered based on extensive research in the sector and personal interest. All data points have been collected through secondary research, informal industry contacts and I have
not undertaken any additional work to establish the reliability of the sources or to evidence independence of the relevant source. Furthermore, collection of data for market assessment has been limited to such information as can be collected from 18
resources on the published public domain and meetings with market participants. Wherever sufficient information was not avai lable in the public domain, suitable assumptions were made to extrapolate values for the same. Hence, would request any
user reproducing the information to contact me before using the same,
20. 6 A viewpoint on Delivery – ‘How’ and ‘when’ a product is delivered can decide the fate of
a platform
A developed and integrated logistics set-up is key to assuring and ensuring repeat business. Differentiation in terms of
product packaging and delivery provide the users the assurance
Challenges ahead an e-commerce start-up…
Giving the user the option to set delivery date and time can be make
customers feel ‘special’
1 2 3
How a package is received at the door-step and how the customer is
Options on greeted has a long term impact on sales
On-time
informed Packaging
delivery
delivery
‚People don’t like to wait‛, hence delivering the product on-time in the
best condition possible will influence loyalty as well as increase
customer base
Customer is king and why should the customer pay for a damaged
product? INSURE the product that is sent to the customer and tell
4 5 6 them that you are doing them a favor,
Who wants a product that doesn’t look and feel like, what it seemed on
Insurance Return Manage the platform? Give the users the option to return the product in case
on products Policy Costs they don’t like it. This way a consumer’s confidence on the platform
increases
All the above cost money, and hence it becomes integral to identify the
best suited solution to the problem at hand
All views and opinions in this document are personal and / or have been gathered based on extensive research in the sector and personal interest. All data points have been collected through secondary research, informal industry contacts and I have
not undertaken any additional work to establish the reliability of the sources or to evidence independence of the relevant source. Furthermore, collection of data for market assessment has been limited to such information as can be collected from 19
resources on the published public domain and meetings with market participants. Wherever sufficient information was not avai lable in the public domain, suitable assumptions were made to extrapolate values for the same. Hence, would request any
user reproducing the information to contact me before using the same,
21. Anirudh Chari
Working as a management consultant, for over 4 years I have had the
opportunity to work on several projects for Indian and International clients in the
areas of Strategy Formulation, Validation & Implementation, Business Planning,
Entry & Expansion Strategy, Feasibility studies & Location Advisory and Market
Assessment. This entailed, advising several companies across sectors, such as,
Telecom, Media & Entertainment, Mobile Value Added Services, Information
Technology, Infrastructure & Financial Services, Real Estate, Manufacturing, etc.
My technical background & my management degree from IE Business School
have not only provided me leverage while assisting my clients during project
delivery, but also while pitching for new assignments and cross selling the
anirudh.chari@gmail.com services of the firm.
anirudh_chari@yahoo.com
+91 91360 11000
I have also been involved in a few start-ups and entrepreneurial ventures over
+91 99102 61161 the past years that failed. The most recent venture was an online commerce
platform with a unique social value proposition. The other ventures have been in
a.chari
the power sector and second-hand auto retailing.