E-commerce Berlin Expo 2017 - The future of Facebook performance marketing – customized solutions

•

1 like•1,543 views

Peter Podolinsky Sales Hunter ROI Hunter Today’s performance marketers find it increasingly difficult to make data-driven decisions, as data from their digital marketing efforts are distributed across many platforms and tools. Peter will focus on Facebook performance marketing and speak about consolidating data and customized solutions for progressive performance marketers, those who want to be able to act fast on the results their data show.

Marketing

Peter Podolinsky
ROI HUNTER
Twitter @PeterPod
Stand E10

1 2 3 4
Data Technologies
Attribution
models
Measurement

Attribution models don’t match
• Based on Facebook Pixel
• Each clicked or viewed ad
• 1/28 day attribution window
• Ability to track cross device (FB ID)
• Based on Google Cookie
• Last clicked only
• 6 months attribution window
• Not able to track cross device

CUSTOMIZATION TAKES
PLACE TO ACCOMMODATE
GROWING NEEDS

Increased demand for 3rd party apps
0
20
40
60
80
100
120
2009-01
2009-03
2009-05
2009-07
2009-09
2009-11
2010-01
2010-03
2010-05
2010-07
2010-09
2010-11
2011-01
2011-03
2011-05
2011-07
2011-09
2011-11
2012-01
2012-03
2012-05
2012-07
2012-09
2012-11
2013-01
2013-03
2013-05
2013-07
2013-09
2013-11
2014-01
2014-03
2014-05
2014-07
2014-09
2014-11
2015-01
2015-03
2015-05
2015-07
2015-09
2015-11
2016-01
2016-03
2016-05
2016-07
2016-09
2016-11
2017-01
Google Trends Interest Coefficient for ”Facebook Ads Trends”
7 per. Mov. Avg. (Interest coeficient)

DATA INTEGRATED INTO
ONE PLATFORM GIVE
BETTER INSIGHTS FASTER

Data integrations with other systems
CRM ERP BI TOOLS

AUTOMATION SPEEDS UP
WORK AND IS LESS
RESOURCE HEAVY

Automated ad management
Audiences Templates Rules Optimization

SO INSTEAD OF FOCUSING ON
MANAGEMENT OF CAMPAIGNS,
MARKETERS CAN FOCUS ON RESULTS

Optimization to what’s important
Conversions Engagement Reach Recall Metrics
from other
data sources

Personalized marketing at scale
website visitors get frustrated with websites when content,
offers, ads, promotions, etc. appear that have nothing to do with their interests
(Source: Janrain, )74%

FUTURE OF PERFORMANCE
MARKETING ON FACEBOOK

Will performance marketers be
replaced by algorithms?
• Embrace new technologies
• Hedge your bets
• Don’t get too far ahead of
yourself
• Build peripheral skillsets
How Marketers Can Prepare

Ecosystem of specialist partners help marketers
from going mad

Good ads go to heaven …
… bad ads never show!

Bjorn Espenes CEO and Co-founder FINCH The environment of the paid search industry changes at the incredible rate. Google has made more changes in AdWords over the last 2 years than in the 15 years previously. The complexity thus increases into the immeasurable and the times of Excel tables and the use of tools is over. Programmatic Advertising is also present in the search industry, and Fiinch is an absolute pioneer.

Adopting a Data-Driven Philosophy In Your Organization

Mark F Simmons

VWO - Trinity Webinar - 10 Ways to Convert More Orders

VWO

Slides from the webinar where Craig Smith from Trinity Insight reviews our ten most effective conversion experiments run this year, outlining exact website changes and overall conversion impact. We will take a deep dive into a variety of approaches for brands to maximize conversion through testing content and capture fields. Key Takeaways: 1- How minor tests to the mobile experience can drive major gains 2- Alternative methods of capturing consumer data to accelerate performance 3- Measuring "micro conversions" with your web experience to tackle friction areas

B2B E-Commerce best practices and recommendations

Jiří Šoman

Step Away From The Tools: How to Get a Picture View of Your Competition By Pu...

Search Marketing Expo - SMX

Shoppability & Findability Beyond Google

Catalyst

Brand Keywords - The Truth About Your Competitors By David Naffziger

Search Marketing Expo - SMX

Tyson Quick - Advanced Search Summit Napa 2021

Digital Marketers Organization

Are you running Google Ads campaigns for your ecommerce store? Online retailers spend a full 76% of paid search budget on Shopping Ads. Yet, studies have shown that nearly half that spend is wasted. One simple change may be all it takes to eliminate ad spend wastage in your Google Shopping campaigns. In this webinar, Jeff Deutsch, Marketing Director at Longtail UX, shares how optimizing your landing page and improving online shopper experience from Google Shopping Ads can boost your conversions. Discover: - Why improving customer experience with Shopping Ads is the best place to start increasing efficiency. - How ecommerce companies can reduce their Shopping Ad budgets while generating the same amount of revenue. - What landing page optimization you can do to improve your online consumers' shopping experience. - Case studies of successful ecommerce websites that implemented multi-product landing pages through Longtail UX.

How To Prepare for the Launch of Your B2B eCommerce Platform by Four51

Four51, Inc.

How to Create Winning A/B Tests through Stronger Research

VWO

This is the accompanying presentation to a webinar on doing research for A/B testing. It describes how online marketers can create better A/B tests by investing in rigorous, useful research to create great testing hypotheses. The topics covered are - Analytics (digging into analytics with an eye on useful insights) - Usability Testing - On-site surveys - Visual Analysis - And finally, pulling all of these together

Googles Mobile Update: What You Need To Know

Koozai

Conversion Optimisiation & Persuasion Architecture: Start Improving Your Conv...auexpo Conference

Beyond fundamentals in SEO for large corporates | Benchmark Search Conference...

Click Consult (Part of Ceuta Group)

Part 3 Online to Offline How Local Mobile Search Drives In-Store Foot Traffic...

SweetIQ

Unifying Search with Performance Media | Benchmark Search Conference 2015

Click Consult (Part of Ceuta Group)

7. Defining requirements for your website - Rob Peterkin Screen Pages - Scree...

sarahwillcocks

Offline Converstion = Local Search ROI

SweetIQ

Big Picture CRO with Rand Fishkin

Unbounce

Conversion rate optimization is a powerful tactic to get more value from your visitors, but there's a lot of mythology out there about what really works and doesn't. CRO is about more than testing button colors, headlines, photos, or videos. Learn more about the big picture, and what truly moves the needle, with Rand Fishkin himself. Check out this presentation to learn: - Conversion Rate Optimization basics - What's in a conversion decision - How to find out what needs optimizing - 10+ tactical tips for CRO

Emetrics combined presosv7 - 43ratioLianne MacLean

3rd Party Leads & The Law of Increasing Returns

karinabradley

In-House SEM: How to Get What YOU Want

searchexchange

12 STEPS TO SUCCESS Prioritizing Your Marketing Efforts

karinabradley

48% Increase in Overall Website Conversion

Invesp

How is a full conversion optimization project conducted on a website? What pages should you optimize first? How do you successfully identify problems on any given webpage? And what are the changes you make to the different pages? In this webinar we will show the progression of conversion optimization a single website. We will discuss several case studies, which ultimately led to a 48% overall site improvement. This webinar will show you how to gain incremental increases on each page and will teach you how to optimize the other pages throughout the site using the marketing insights gained throughout the process. You'll Learn: - How to create a conversion roadmap? How to select which pages to optimize? - How identify different conversion problems on a webpage? - How to apply marketing insights learned from each test across different verticals and channels?

2010 08 india search summit - opportunities in the future of search marketing

Gillian Muessig

Search marketing - Gillian Muessig (SEOmoz)Zuheb Siddique Mohammed

What's hot

The Great Account Structure Debate: It Takes All Kinds By Amy Bishop

Search Marketing Expo - SMX

Basics of B2B eCommerce - what customers expect, and how to meet those expect...

Justin King

Ecommerce: The Next Big Thing in B2B Marketing

Episerver

Advanced Google Shopping By Andreas Reiffen

Search Marketing Expo - SMX

How Ecommerce Companies Can Do More with Less Shopping Ad Budget in 2020

Search Engine Journal

How To Prepare for the Launch of Your B2B eCommerce Platform by Four51

Four51, Inc.

How to Create Winning A/B Tests through Stronger Research

VWO

Googles Mobile Update: What You Need To Know

Koozai

Conversion Optimisiation & Persuasion Architecture: Start Improving Your Conv...auexpo Conference

Beyond fundamentals in SEO for large corporates | Benchmark Search Conference...

Click Consult (Part of Ceuta Group)

Part 3 Online to Offline How Local Mobile Search Drives In-Store Foot Traffic...

SweetIQ

Unifying Search with Performance Media | Benchmark Search Conference 2015

Click Consult (Part of Ceuta Group)

7. Defining requirements for your website - Rob Peterkin Screen Pages - Scree...

sarahwillcocks

Offline Converstion = Local Search ROI

SweetIQ

Big Picture CRO with Rand Fishkin

Unbounce

Emetrics combined presosv7 - 43ratioLianne MacLean

3rd Party Leads & The Law of Increasing Returns

karinabradley

In-House SEM: How to Get What YOU Want

searchexchange

12 STEPS TO SUCCESS Prioritizing Your Marketing Efforts

karinabradley

48% Increase in Overall Website Conversion

Invesp

What's hot (20)

The Great Account Structure Debate: It Takes All Kinds By Amy Bishop

Basics of B2B eCommerce - what customers expect, and how to meet those expect...

Ecommerce: The Next Big Thing in B2B Marketing

Advanced Google Shopping By Andreas Reiffen

How Ecommerce Companies Can Do More with Less Shopping Ad Budget in 2020

How To Prepare for the Launch of Your B2B eCommerce Platform by Four51

How to Create Winning A/B Tests through Stronger Research

Googles Mobile Update: What You Need To Know

Conversion Optimisiation & Persuasion Architecture: Start Improving Your Conv...

Beyond fundamentals in SEO for large corporates | Benchmark Search Conference...

Part 3 Online to Offline How Local Mobile Search Drives In-Store Foot Traffic...

Unifying Search with Performance Media | Benchmark Search Conference 2015

7. Defining requirements for your website - Rob Peterkin Screen Pages - Scree...

Offline Converstion = Local Search ROI

Big Picture CRO with Rand Fishkin

Emetrics combined presosv7 - 43ratio

3rd Party Leads & The Law of Increasing Returns

In-House SEM: How to Get What YOU Want

12 STEPS TO SUCCESS Prioritizing Your Marketing Efforts

48% Increase in Overall Website Conversion

Similar to E-commerce Berlin Expo 2017 - The future of Facebook performance marketing – customized solutions

2010 08 india search summit - opportunities in the future of search marketing

Gillian Muessig

Search marketing - Gillian Muessig (SEOmoz)Zuheb Siddique Mohammed

Social gone mobile presentation (2)MCSaatchiMobile

Value of Facebook as a marketing tool 2015

Sarah Quinton

Next Gen Lead Gen for Schools: Digital Marketing Strategies for 2023

Higher Education Marketing

Digital advertising has evolved into a complex and ever-changing ecosystem. With numerous platforms offering advanced features, students now utilize these channels in innovative ways throughout their enrollment journey. In this dynamic and competitive landscape, it is crucial for your school to have effective lead generation strategies. This presentation reveals the best practices plus lesser-known opportunities to generate and convert leads in 2023. It focuses on popular platforms such as Google, Facebook, Instagram, LinkedIn, and TikTok. This webinar is designed for digital marketers, enrollment managers, admissions officers, and anyone responsible for lead generation in educational institutions. Whether you're a beginner or an experienced professional, this webinar will provide valuable insights to enhance your lead generation strategies.

Social Media Strategy Kickstart

KiKi L'Italien

The format is this: I’m going to go over some fairly simple Social Media 101 basics at first. This may be rehashing what many of you already know, but I want to make sure we are all using the same vocabulary as we move forward. After that, I’m going to share with you the 3 social media must haves every association needs today. We’ll talk about goal setting and monitoring And along the way, I’ll be sharing examples with you of associations and different businesses - the really good and the just getting there organizations – and what they are or are not doing right.

Marketing in a Digital World

Ogilvy

Gunther Schumacher, Worldwide President & COO of OgilvyOne Worldwide, spoke at the IBM BusinessConnect software summit about how data and technology are still transforming marketing. As marketers, you need to sell. That is why the mantra of David Ogilvy, our founder was “we sell, or else.” But in today’s digital world, the customer is in charge. She decides when and where to engage, how to communicate, where to get information. Today’s customers engage only on their terms, not yours. Consumers used to be receptive to marketing messages about product benefits. Today, most of them trust recommendations from other consumers and they are seeking them out actively. You have to stay on top of your competition. Most of them use Facebook, Twitter, Pinterest, Tumblr, and so on. You can no longer afford to ignore new media channels, especially in the social space. Online reviews can work in your favor. Or they can work against you. How do you cope with them?

Social media metricspriya303

Social media metrics

priya303

OMI Workshop @ SES London 2011 - Search & Social, a Global Perspective

Online Marketing Summit

Building a Foundational Tech Stack to Support Your First-Party Data Strategy

Tinuiti

Digital marketing

Vivek Singh Chauhan

Introduction to Media Agencies, Planning and Research

Patrick Melville

Social media for small business lead generation

UBU Brands

How SMBs Research Applications and Other Tech

Bredin, Inc.

Webcast recording: https://attendee.gotowebinar.com/recording/3477333486879196418 What applications do SMBs plan to acquire in 2022? How do they research technology solutions? Which media and influencers do they rely on? What messaging resonates most strongly? Which content formats do they prefer from vendors like you? Who conducts the research? And what is their business outlook, and the ongoing impact of the pandemic? You’ll learn: ● SMB operational status and business outlook ● Technology purchase intent ● The information sources SMBs use to research products and services for their business ● The specific influencers, sites and publications that SMBs use to assess products and services for their business ● The benefits of new hardware or applications that are most important to SMBs ● The content formats that SMBs prefer from vendors like you at the consideration stage of the sales cycle ● Which role conducts product research for different tech product categories ● How SMBs want to work with a salesperson as they investigate new products for their business ● The effect of the pandemic on supplies, pricing, hiring and RTO ● What SMBs prefer to be called, for messaging ● How SMBs define their overall business goals You’ll get terrific insights that you can put to work in your 2022 SMB marketing plans.

Load the Bases with Digital Marketing

Three Deep Marketing

Social monitoring bootcamp Bogota, Colobmia

Marshall Sponder

Super skills at 3 monkeys Antony Mayfield

Invigorate your data insights - banish data dreariness

Purple Vision

Justifying The Investment: Analytics for Social Media

Monique Pouget

Similar to E-commerce Berlin Expo 2017 - The future of Facebook performance marketing – customized solutions (20)

2010 08 india search summit - opportunities in the future of search marketing

Search marketing - Gillian Muessig (SEOmoz)

Social gone mobile presentation (2)

Value of Facebook as a marketing tool 2015

Next Gen Lead Gen for Schools: Digital Marketing Strategies for 2023

Social Media Strategy Kickstart

Marketing in a Digital World

Social media metrics

OMI Workshop @ SES London 2011 - Search & Social, a Global Perspective

Building a Foundational Tech Stack to Support Your First-Party Data Strategy

Digital marketing

Introduction to Media Agencies, Planning and Research

Social media for small business lead generation

How SMBs Research Applications and Other Tech

Load the Bases with Digital Marketing

Social monitoring bootcamp Bogota, Colobmia

Super skills at 3 monkeys

Invigorate your data insights - banish data dreariness

Justifying The Investment: Analytics for Social Media

More from E-Commerce Berlin EXPO

EBE 2020 Warum Amazon Advertising 2020 unverzichtbar für deinen Erfolg ist

E-Commerce Berlin EXPO

Dr. Florian Nottorf Co-Founder / CEO Adference Dr. Florian Nottorf is co-founder and Co-CEO of ABOUT YOU daughter company Adference, an AdTech specialist that develops innovative advertising technologies for Amazon and Google Ads. Before co-founding Adference in 2014, Nottorf researched statistical modelling in connection with user journey analysis and cross-channel attribution. He holds a doctorate’s degree in business information systems from Leuphana University Lüneburg, where he developed a statistical algorithm that earned him a number of science awards. In 2014, he was appointed Associate Editor of one of the most renowned conferences of the field. At Adference, Florian Nottorf leads an expert team of 38.

EBE 2020 Get Empowered

E-Commerce Berlin EXPO

EBE 2020 The truth behind mass customization - Unlock customization business ...

E-Commerce Berlin EXPO

Christian Möhring CEO & Founder madeone (ex-Nike, ex-Ikea) Over the last decades large brands and companies were not able to unlock the full potential of mass customization. The complexity of customized products as well as the direct to consumer business challenges are main barriers. Mass customization has to be considered more than ever before as a relevant growth driver for many established e-commerce business models. A key to success is to take-out complexity through-out the end to end process. Christian will share his own experiences with enabling customization business working for large corporations as Nike and Ikea, SMEs and his company madeone, focussed on 'Customization as a Service'. Founder of madeone is Christian Möhring who has a rich expertise in managing digital business models for world’s leading consumer brands. In his last role working for larger corporations as Head of Digital at IKEA, the Swedish life at home expert and world’s largest multichannel retailer for home furnishing products, he got exposed to one of the most valuable retail brands and highly efficient supply chains. From 2009 to 2014 he had the opportunity to work for the US Sports Brand Nike, in Germany and lastly on a European level, where he was responsible for Digital Brand and Commerce. At Nike he was also responsible for the strategic development and marketing of NIKEiD, Nike’s mass customization business. Before Nike, from 2006-2009, he got the exciting chance to built his first Ecommerce business including an own direct-to-consumer channel for the German glassware brand Leonardo. In 2015 he has founded the start-up helmade.com, a platform business model for customized helmets. Since 2019 he has evolved his company to madeone offering 'Customization as a Service' (CaaS) and as CEO he is now fully focusing on enabling brands and companies to unlock their customization business potential.

EBE 2020 Retargeting with Programmatic Advertising: Bring back customers to y...

E-Commerce Berlin EXPO

Samya Benhima DSP Managing Director A4G Retargeting in order to engage a customer that has already made contact with your website in some way can boost ad response by up to 400%. It’s that effective because customers are more attracted to something they’re familiar with, especially if they just recently saw it. This session gives insights on the best ways to bring back customers to your e-commerce website through programmatic advertising. With over 10 years experience working on different projects in digital advertising, Samya developed a real passion for the AdTech industry. As the Managing Director of DSP at A4G, one of the leading AdNetworks worldwide, she helped the company build a competitive programmatic media buying platform, fully oriented towards performance.

EBE 2020 The Evolution of E-commerce Systems

E-Commerce Berlin EXPO

Rico Adler Head of CLOUD Business ABOUT YOU GmbH As Head of CLOUD Business at ABOUT YOU, Rico is significantly involved in the development and rapid scaling of ABOUT YOU CLOUD. He is fascinated by the future of retail and is convinced that he will be able to shape it by setting up a future-orientated platform as a service cloud infrastructure for ambitious eCommerce players. Rico holds a Master of Science in eCommerce. Before joining ABOUT YOU, he worked on operational and strategic eCommerce issues in large corporations as well as medium-sized companies. During his time as a digital consultant, he supported companies in various industries on their way to digital transformation. He uses the experience gained during the founding and development of two companies to contribute to the successful scaling of ABOUT YOU CLOUD and to support clients on their way to a sustainable eCommerce infrastructure.

EBE 2020 1:1 Personalisierung im eCommerce - Tino Hartmann

E-Commerce Berlin EXPO

Tino Hartmann Managing Director Baby-Sweets.de Wie schafft man es als eCommerce Unternehmen in der Nische durch gezielte und datengetriebene 1:1 personalisierte Ansprache die Kunden an die eigene Marke zu binden und zur richtigen Zeit die richtigen Angebote und Produkte zu präsentieren? Eine praxisnahe Case Study! Tino Hartmann (Dipl.-Kaufmann) has been active in online marketing since 2010. He studied Business Administration in Halle (S.). After working for Projecter GmbH, Travelzoo (Europe) Ltd and KUPONA GmbH, he founded Baby Sweets in early 2016 together with Tom Wachsmann. He is responsible for Finances, Marketing, Processes and Investor Relations. Baby Sweets was able to complete a 7-digit funding via IBG Venture Capital Fund III (managed by bmp AG) and German Media Pool in 2018.

EBE 2020 Program Management – How to influence without authority - Ramon Pall...

E-Commerce Berlin EXPO

Ramon Pallaske EU Program Manager Audible This presentation will show you how to prepare and understand, at work and in life, what motivates others when influencing while having a positive impact. As a Program Manager you need commitment to work together to deliver results from people outside of your reporting line who, on the surface, might have conflicting interests to yours. Have you ever shared an idea, and although you prepared and made your homework, some of the people agreed and some didn’t and you were never able to move forward? Ramon Pallaske, studied Mathematics and Information technology in Greifswald. Always communicative working in customer service as a side-gig seemed reasonable. After asking himself why he was doing a good job he started working as trainer. At Audible he developed trainings for several countries and started to dig even deeper for root-causes as Process Improvement Manager based on Lean Six Sigma principles. Now he is a Program Manager – directly influencing the deliverables to the customers.

EBE 2020 Datengetriebene Insights – Erfolgsfaktor im E-Commerce und Retail - ...

E-Commerce Berlin EXPO

Andreas Sartison Director Sales DACH Mapp Immer noch entscheiden viele Unternehmen im E-Commerce und Einzelhandel aus dem Bauch heraus. Dadurch wird viel Potential verschenkt. Erfolgreiche Geschäfte basieren auf belastbaren, einfach umsetzbaren Insights. Hierfür sind Datenanalysen allein nicht ausreichend. Vielmehr geht es darum, ein Insight-basiertes Marketing im Cross-Channel zu realisieren. Mit der richtigen Strategie und Technologie können die Unternehmen in Echtzeit wertvolle Insights gewinnen, um Marketing-Aktivitäten hochgradig personalisiert anzustoßen und regelmäßig zu optimieren. Andreas Sartison hat an den Universitäten Frankfurt/Main und Tübingen studiert ist ein ausgewiesener Webanalyse-Experte. Nach beruflichen Stationen bei IBM, AT&T, dem IT-Systemhaus Syscon und dem Webanalyse-Anbieter Nedstat (comScore) begann er 2012 als Senior Sales Manager bei Webtrekk. Seit 2016 verantwortete er als Head of Sales DACH & Eastern Europe die Vertriebsaktivitäten für den deutschsprachigen und ostmitteleuropäischen Raum. Nach der Webtrekk-Übernahme durch Mapp ist er als Director Sales für den DACH-Vertrieb der Gesamtgruppe zuständig.

EBE 2020 e-Commerce und Onlinemarketing - Erfolgreich in einer Nische - Dani...

E-Commerce Berlin EXPO

Daniel Kocher Head of Strategic Management & Brand Prinz-Sportlich.de Die digitale Werbebranche und der E-Commerce Markt ist so vielseitig wie noch nie. Doch wie schafft man es sich innerhalb dieser Bereiche konsequent durchzusetzen? Nischenmarketing ist eine Möglichkeit, um sich vom Wettbewerb abzugrenzen und Zielgruppen erfolgreicher ansprechen zu können. Daniel Kocher kommt aus Nürnberg und absolvierte 2014 seinen Werbefach- und Diplom Kommunikationswirt an der Bayerischen Akademie für Werbung und Marketing. Bereits 2010 startete er im Onlinemarketing durch und war bis 2018 für verschiedenste Bereiche bei einem der größten Affiliate-Netzwerke in Europa zuständig – zuletzt als Senior Affiliate- & Account Manager DACH für NIKE. Seit 2019 betreut er bei der Prinz Sportlich GmbH & Co.KG als Head of Strategic Management & Brand interne Prozessoptimierungen, Kampagnenplanungen und den Kooperationsausbau der Marken Prinz Sportlich und SNKRADDICTED.

EBE 2020 Vom Keller zu einer der erfolgreichsten Versandapotheken Deutschlands

E-Commerce Berlin EXPO

EBE 2020 Profitables Skalieren von Online Shops durch Social Media Marketing

E-Commerce Berlin EXPO

Jason Modemann Founder & CEO Mawave Marketing Nachdem Jason Modemann seine Agentur Mawave Marketing als vorerst Full Service Agentur auf dem Markt etablierte stellten sich schnell die überdurchschnittlichen Ergebnisse im Bereich Social Media Performance Marketing heraus. Heute ist seine Agentur die führende Social Media Agentur im Raum München und arbeitet auf engste Weise mit Facebook und Instagram zusammen. Von der strategischen Beratung bis hin zum operativen Aufsetzen von Social Media Kampagnen punktet er mit höchster Kompetenz und Erfahrung.

EBE 2020 How to expand to new markets in 100 days - Dijana Dimitrovska

E-Commerce Berlin EXPO

Dijana Dimitrovska Marketing MD Marley Spoon “We need to grow!” is a statement you’ve probably heard before. And there really is no reason for a business not to grow! In just 5 years, Marley Spoon brought its meal kit service to 8 markets around the world. But expanding brings challenges: Where to go? How to start? And most importantly: How to keep your team aligned and engaged along the way? Dijana will share insights on how to open a new market in 100 days. Dijana Dimitrovska is responsible for all marketing activities within Marley Spoon’s EU markets across all customer lifecycle stages. Her background is in communications, but she started her career at Marley Spoon in the performance marketing department, eventually becoming Head of the Paid Social & Display Advertising team. Here, she oversaw the global paid social & display advertisement activities, before becoming Marketing MD.

EBE 2020 The power of AI in risk management - minimize fraud & maximize reven...

E-Commerce Berlin EXPO

Max Laemmle CEO and Founder Fraugster Learn why AI surpasses outdated technologies & even machine learning, in detecting fraud & increasing your approval rate - illustrated with examples & case studies. Max is the CEO and Founder of Fraugster, an Artificial Intelligence (AI) driven payment security company committed to boosting conversion rates and eliminating e-commerce fraud. Prior to founding Fraugster, Max co-founded Better Payment, a German payment gateway service provider, and also acted as the product evangelist for the mPOS company SumUp, which allows SMB merchants to accept card payments.

EBE 2020 Signifikante Absatzsteigerung durch die Einführung von Customer Cent...

E-Commerce Berlin EXPO

Ole L. Wegne CEO hello.de Im digitalen Zeitalter spielt das Thema der Kundenorientierung eine zunehmend größere Rolle, bei der Steigerung von E-Commerce Verkäufen. Nur wer seinen Kunden in den Mittelpunkt seines Handelns stellt, wird langfristig Erfolg haben. Insbesondere ein außergewöhnlich hochwertiger Kundenservice spielt hierbei eine der zentralen Rollen bei der Einführung von Customer Centricity. Ole Wegner ist CEO der hello.de AG, einen Customer-Service Spezialisten für Start-Ups und Unternehmen mit mittelständischen Strukturen. Wegner gilt als ausgewiesener Branchenexperte, wenn es um die Ausrichtung von Kundenservice oder die Implementierung von Customer Centricity Prozessen geht. Zuvor war Wegner Geschäftsführer der walter services GmbH, Geschäftsführender Gesellschafter der Perry & Knorr Communications GmbH, sowie Geschäftsführungsvorsitzender der freenet Customer Care GmbH. Mehr als 20 Jahre ist Wegner einer der Top-Manager im Kundenservice-Bereich.

EBE 2020 Payment Excellence: Mit innovativen Payment-Features die Kundenloyal...

E-Commerce Berlin EXPO

Max Bense Head of Strategic Sales collectAI GmbH Im E-Commerce ist der Kauf auf Rechnung nachwievor des Kunden liebste Zahlungsmethode - aber eben auch die risikoreichste, was potentielle Zahlungsausfälle angeht. Innovative Features im Forderungsmanagement steigern die Zahlungsbereitschaft, optimieren die Customer Journey und sorgen so für ein komfortables Bezahlen: Das neue Feature “Select & Pay” des Intelligent Payment Solution Providers collectAI ermöglicht multiflexibles Bezahlen mit variablem Warenkorb. Wie das funktioniert? E-Commerce-Kunden wählen auf einer Bezahlseite im Branding des Händlers nur die Artikel aus, die sie nicht retournieren wollen. Der fällige Kaufpreis ändert sich dabei automatisch. Für die zu bezahlende Summe können Kunden die für sie passende Zahlmethode auswählen. Dank des Features “Select & Pay” sind die Zeiten vorbei, in denen offene Beträge mühsam mittels Liefer- und Retourenschein händisch berechnet werden müssen. Ein weiterer Anwendungsfall ist die Verlagerung des Zahlungsvorgangs auf den Zeitpunkt nach der Lieferung. Dies ermöglicht den Kunden selbst zu entscheiden, wann und wie sie bezahlen möchten. So wird Online-Shopping noch flexibler und bequemer. Dieser Vortrag zeigt anhand von Praxisbeispielen unserer Kunden wie innovative Features das Kauferlebnis für alle Beteiligten optimiert. My conceptual skills are combined with a high degree of social competence as well as the ability to inspire and motivate people. I recognise the need for action, as well as various causes and effects, at an early stage and derive opportunities and risks from them. As an executive, I am an extremely open, collegial and cooperative personality and always focused on my actions. I think and act holistically, taking into account your strategic success factors and company objectives, as well as the constant looking out for future topics.

EBE 2020 Getting ready for PSD2 on time! How online fashion retailer Zalando ...

E-Commerce Berlin EXPO

Carsten Muerl Director Product Management Mastercard Carsten Muerl is responsible for security solutions such as authentication, 3-D Secure or fraud detection in the Cyber & Intelligence Solutions business unit of Mastercard (Germany and Switzerland). He has more than 20 years experience in the payment industry. As Head of Product Management of Cards at Deutsche Bank he was responsible among others for new card programs like Debit Mastercard and the introduction of new features like CardApp or mobile payment. He studied Business Informatics at Karlsruhe University of Applied Sciences.

EBE 2020 How to put the consumer in the driving seat of the European Digital ...

E-Commerce Berlin EXPO

Filip Sedefov Senior Manager, Privacy & Data Protection IAB Europe Filip will reiterate why trust and transparency are crucial for the survival of the European Digital Supply Chain and will explain what TCF is from a user perspective, with a strong focus on TCF v2, which helps connecting people to the brands and content they value whilst giving consumers and publishers greater control over who they trust to handle their data and for what purposes. Filip is the subject matter lead for privacy & data protection, overseeing the GDPR legal compliance programme, including the Transparency & Consent Framework (TCF). Previously, he has worked as a regulatory consultant in the private sector and as a legal expert on several EU FP7 funded projects related to privacy and data protection as well as the harmonisation of Member State legislation in the areas of consumer protection and renewables. Filip has a Master’s in Law from Université catholique de Louvain (UCL) and an LLM in International & European Law from the Institute for European Studies at the Vrije Universiteit Brussel (VUB). He speaks English, French, Portuguese and Bulgarian.

EBE 2020 The Age of Machines and How to Re-think User Experience

E-Commerce Berlin EXPO

Dr. Christian Kahl User Experience Lead CyberSolutions Christian is responsible for UX at CyberSolutions - the E-Commerce Enabler company of the Hubert Burda Media Group. In this role, innovation is a key element to create unique and sustainable user experiences. Christian benefits from his versatile experience as a researcher, UX expert, startup-enthusiast, passionate gamer, and (not least) techno musician and DJ. Areas, where new technologies and continuous innovation always played a vital role.

EBE 2020 Wie ich das sehe. Der Erfahrungsbericht. - Kai Schotten

E-Commerce Berlin EXPO

EBE 2020 Product & category recommendations and user personalization for a me...

E-Commerce Berlin EXPO

More from E-Commerce Berlin EXPO (20)