Anthony Ng Monica CEO Swogo As the e-commerce market becomes more and more competitive, retailers are being forced to compete on price, which is hurting their margin. At the same time, the Cost Per Click for paid channels is rising 5 - 12% each year which is squeezing margins even further, hurting retailers' margin even more. How can retailers fight against this?

2. HOW CAN RETAILERS FIGHT PRICE
PRESSURE?
Anthony Ng Monica, CEO of Swogo

3. Customers expect the lowest prices

4. We’re living in a market so competitive, we’re
being squeezed on price.

5. We are living in a market so
competitive, we are forced to fight on
price

7. “Your margin is my opportunity”

8. If you have bigger lungs than your
competitor, all things being equal,
force them to compete in a
contest where oxygen is the
crucial limiter”

13. $1500

14. $150

15. Our margins are thinner than ever.

18. Price Perception

23. Higher Margin Products

25. Recommendations
‘Frequently Bought Together’

26. Recommendations account for 35%
of Amazon Sales

27. TV
BUNDLE

33. Thank you
anthony@swogo.com