Ecommerce and Data Analytics

1. eCommerce and the use of Data Analytics
in eCommerce
GROUP MEMBERS
SUMI MALLA
SHRISTIKA NIROULA
SURAKSHYA SHARMA
SHALINI YADAV
YOGESH SHAKYA

2. Ecommerce refers to all types of business
transaction and operations that are
executed through internet and other
electronic technologies.
“Ecommerce is a virtual business
environment in which information moves
electronically via internet related to buying,
selling, transportation of goods and
services.”
Data analytics refers to the process of
examining datasets to draw conclusion
about the information they contain. Data
analytic technique enable to take raw
data and uncover patterns to extract
valuable insight from it.
Ecommerce
Data
analytics

3. Features of Ecommerce
4
1 2 3
Ubiquity Global reach Univer
sal
standa
rds
Interacti
vity

4. Advantages of ecommerce to
customers
REDUCED
PRICES
1
GLOBAL
MARKET PLACE
2
EASY ACCESS
3
MORE CHOICES
4

5. Advantages of ecommerce to
business
LOW BARRIERS
TO ENTRY
1
INCREASED
MARKER
POTENTIAL
SHARE
2
LOW
ADVERTISING
COST
3
STRATEGIC
BENEFIT
4

6. Online Marketplace as Trustee between
Seller and Customer
Instead of buying products and selling them to customers (Retail Model), Daraz acts as a trustee between Seller and Customer
(Marketplace Model). Thousands of Sellers (screened by Daraz) list their products on the portal. Daraz drives a hundred thousand
prospects every day to its Website and Mobile Application. Every customer that places an order on Daraz is protected by a 100%
Purchase Protection policy: Genuine Products, Safe & Secure Payments and Easy & Free Returns. Only upon completion of a successful
transaction Daraz will release money to the Seller.

7. An Inner Look At E-commerce Giant: Daraz Nepal
Daraz Nepal is the pioneer of the ecommerce industry who has brought a new trend of online retail
platforms and change in the shopping trend of Nepal. They are a cutting edge e-commerce platform
which brings the latest local and international goods to people’s doorstep. They offer a wide
selection of products from renowned brands in Nepal with a promise of fast, safe and easy online
shopping experience. From electronics to fashion, there is bound to be something for everyone in
Daraz Nepal

8. 1. Order is placed by the customer
4. If order is placed through the cross-dock
model
2. Added to the pick list queue at
warehouse
3. Picked up and Shipped by the outbound
team
5. Picked up from the ware house of the
seller and then packed, inspected and
shipped

9. 01
04
03
02
How it Helps the Business –
Data Analytics
Forecasting
Better Decision-Making
Retention and Loyalty
Fraud and Anomaly Detection

10. 05
08
07
06
Lets to know customers better
Personalize the customer’s shopping
experience
Measures marketing
Personalize recommendations for
customers

11. How it Helps the Business –
Data Analytics

12. How it Helps the Business –
Data Analytics

13. How it Helps the Business –
Data Analytics

14. How it Helps the Business –
Data Analytics

15. Models of Ecommerce
1. B2C (Business to Consumers)
Businesses develop attractive electronic
marketplaces to sell the product or
services to consumers. (Eg: Amazon)
2. B2B ( Business to Business)
E-commerce company or organization do
business with each other like producer selling
to distributors and wholesalers selling to
retailer or customers.(Eg:Alibaba)
Fig:B2C
Fig:B2B

16. Models of Ecommerce
3. C2C (Consumer to Consumer)
Consumers trade with each other, typically, in
an online environment. Consumers sells a
good or service to another consumer. Eg:
Hamrobazar
4. B2G (Business to Government)
Business sell products, services and
information to governments or government
agencies (such as federal, state, or local
agencies).
Fig: C2C
Fig: B2G

17. Daraz involves 2 business models:B2C
and B2B
1. B2C (Business to Consumer) Business Model:
● Daraz provides the online platform and technology to connect sellers and buyers all
over Nepal.
● Daraz and it’s customers interact digitally and the flow of information is done through
the medium of internet.
● Consumers directly order the products through website and Daraz delivers the product.
● It provides a customer friendly 14-day return policy for items listed under Daraz Mall,
premium section and 7-day for all other products.

18. Daraz involves 2 business models:B2C and B2B
2. B2B( Business to Business) Business Model:
● One business sells its products or services to another business.
● Daraz buys the product from other business such as (Alibaba) and sells the
products to the customers.
● Alibaba is a huge e-commerce company based in China and Daraz buys their
products and sells to the customers.
● At the end, the goal is to sell product to the customers.

19. Challenges of E-
commerce
Cyber and data security 20%
Online identity verification
40%
Customer Experience 60%
Competition
80%
Quality website traffic and
visitor conversion
Choosing the right
technology and partner

20. THANKYOU
B C
ANY QUESTION?