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Welcome!!
Consumers
Adaptability & Acceptance
of e-wallet
Presented By
Mathew Lawrence
Presented at
One day International Multi-Disciplinary Conference on
“World Road to Cashless economy”
Presentation
Flow
01
02
03
04
Introduction
Reason for the Research
Research Objective
Research Methodology
Adapted
05
Data Analysis
Introduction
Agenda Style
.
Introduction
Defining Cashless Economy
A Cashless Economy is an economy in which all types of transactions are carried
out through digital means. It includes e-banking (mobile banking or banking through
computers), debit and credit cards, card-swipe or point of sales (POS) machines and
digital wallets / e-wallets.
Evolution of cashless money- in a nut shell
Money has a dynamic history. People have reinvented the exchange of goods and services several times over
the past millennia, moving from bartering to using coins and paper money and recently to digital payments.
.Peer –to- Peer ECS system
2009
Rise of online banking and
payments (US)
First cash machine
(London)
First Credit Card
(New York)
198019671950
Changes to the form of money
were often the result of new
innovations – some failed or
disappeared.
Meanwhile, the basic function of
money have barely changed
2018
Rise of mobile
payments & wallets
E-wallets / Digital wallets:
A digital wallet is a software application with the following base functionality:
 It offers secure enrolment of the user (application download, identity check) and secure provisioning of
credentials (e.g., user ID and password for wallet access).
 It also offers customer-identity information (e.g., email address), payment information (e.g., credit card
data), and shipping address details.
 The funding of the wallet payment may come from a debit or credit card, prepaid card, bank account, e-mo
ney account, virtual currency, or any other store of value.
Instruments
for e-wallets
Mobile payments are payment services that are
performed through mobile devices such as mobile
phones, personal digital assistants, tablets, etc.
E-wallets / Digital wallets- A snapshot in India
Reason for the Research
Reason for the Research
Increased technology adoption: Mobile phone subscriptions in India
have crossed the 1 billion mark in 2016. Of these, an estimated 371 million
users subscribe to mobile internet.
E-Commerce growth: The Indian e-
Commerce industry has seen remarkable
growth to have reached USD 38 billion by
2016.
Consumer need for convenience:
Ease of usage, especially with money
transfer and bill payment services.
Growth
of
e-wallets
Types of mobile wallets
 Operated by banks and other entities.
 Does not allow cash withdrawal; allows
usage at selected merchants; some allow
direct transfer to another wallet for usage.
 Examples: PayTM, Google Pay.
Semi Closed Payment System
 Operated only by banks.
 Allows usage with merchants who have a contract
with the bank
 Example: Axis Bank gift card, ICICI Bank gift card
Semi Open Payment System
 Operated only by banks.
 Allows cash withdrawals and funds transfers in addition
to POS usage.
 Examples: imobile, HDFC bank.
Open System Payment
 Operated by banks and other entities.
 Does not allow cash withdrawal; certain
amount is locked with the merchant
 Examples: Flipkart, Amazon.
Closed System Payment
Research Objective
Acceptance
E-wallets
Adaptability
E-wallets
The study was conducted to understand consumers
Research Methodology
The survey has conducted in Mumbai
Areas like- Mulund, Airoli, Vikhroli,
Dombivli,
Kalyan.
Place of Research01
Survey was conducted among the
users who have used e-wallets at
least 1 in 6 months.
Condition- Users
02
Technique used: Survey
Tools used: Closed-ended questionnaire
Data Collection
03
Primary Data: Sample of 50 respondent
Secondary Data: Internet
Data Sourcing
04
Research Process
Data Analysis
Demographic Profile of the respondents
Male
32
Your Text
Female
18
Gender Age
26-35
34
36-45
6
45-above
3
18-25
7
Comparison of e-wallets- along with other modes of
payment
28
Alternative Choice
5
Substitute
17
Supportive Instrument
Money Transfer
2
Recharge
6
Utility & Bill Payment
11
Usage of e-wallets
All
Options
All options used
27
Preference of e-wallet- When compared with other
digital resources
24%
Time Saving 12
30%
Ease of Use 15
Both 23
46%
Devices used for e-wallets
Instruments
for e-wallets
1
14
35
Competition Preferences
3
Freecharge
10
Googlepay
4
Mobikwik
14
Paytm
3
All Options used
Source of Information- about e-wallets
7
10
15
16
Social media & friends
All options
Television2
Social media
Friends
Customer Benefits & Financial transactions done
11
Cash Back
4
Discount
12
Offers
20
All Options
19
1000
&
Above
11
500
-
1000
20
less
than
500
Money loaded on monthly basis
More
than 10
times
35
5-10
times
15
Frequency of Usage
How many times have you
used e-wallet in last 1 month?
How often do you use
e-wallets?
Weekly
22
Daily
16
Monthly
12
Overall Feedback
Obstacle faced by users in using
e-wallets
Continue using e-wallets
1 Cannot be used for International 9
transaction
1 Neutral 11
2 Involves danger of losing money 23 2 Satisfied 27
3 Security of mobile payment 13 3 Un Satisfied 1
4 Too time consumption to set up 2 4 Very Satisfied 11
Conclusion
Growing awareness has a
alternative choice of payment
It is more convenient and
fast mode of payment
Growth is α to smart
phone sales and
internet coverage
Government encourages
digital transactions Benefits: Consumer ---
Business --- Government
Majorly used for
transfers & payment
of utility bills
Thank you

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Consumers adaptability and acceptance of e wallet

  • 2. Consumers Adaptability & Acceptance of e-wallet Presented By Mathew Lawrence Presented at One day International Multi-Disciplinary Conference on “World Road to Cashless economy”
  • 3. Presentation Flow 01 02 03 04 Introduction Reason for the Research Research Objective Research Methodology Adapted 05 Data Analysis
  • 5. Agenda Style . Introduction Defining Cashless Economy A Cashless Economy is an economy in which all types of transactions are carried out through digital means. It includes e-banking (mobile banking or banking through computers), debit and credit cards, card-swipe or point of sales (POS) machines and digital wallets / e-wallets.
  • 6. Evolution of cashless money- in a nut shell Money has a dynamic history. People have reinvented the exchange of goods and services several times over the past millennia, moving from bartering to using coins and paper money and recently to digital payments. .Peer –to- Peer ECS system 2009 Rise of online banking and payments (US) First cash machine (London) First Credit Card (New York) 198019671950 Changes to the form of money were often the result of new innovations – some failed or disappeared. Meanwhile, the basic function of money have barely changed 2018 Rise of mobile payments & wallets
  • 7. E-wallets / Digital wallets: A digital wallet is a software application with the following base functionality:  It offers secure enrolment of the user (application download, identity check) and secure provisioning of credentials (e.g., user ID and password for wallet access).  It also offers customer-identity information (e.g., email address), payment information (e.g., credit card data), and shipping address details.  The funding of the wallet payment may come from a debit or credit card, prepaid card, bank account, e-mo ney account, virtual currency, or any other store of value. Instruments for e-wallets Mobile payments are payment services that are performed through mobile devices such as mobile phones, personal digital assistants, tablets, etc.
  • 8. E-wallets / Digital wallets- A snapshot in India
  • 9. Reason for the Research
  • 10. Reason for the Research Increased technology adoption: Mobile phone subscriptions in India have crossed the 1 billion mark in 2016. Of these, an estimated 371 million users subscribe to mobile internet. E-Commerce growth: The Indian e- Commerce industry has seen remarkable growth to have reached USD 38 billion by 2016. Consumer need for convenience: Ease of usage, especially with money transfer and bill payment services. Growth of e-wallets
  • 11. Types of mobile wallets  Operated by banks and other entities.  Does not allow cash withdrawal; allows usage at selected merchants; some allow direct transfer to another wallet for usage.  Examples: PayTM, Google Pay. Semi Closed Payment System  Operated only by banks.  Allows usage with merchants who have a contract with the bank  Example: Axis Bank gift card, ICICI Bank gift card Semi Open Payment System  Operated only by banks.  Allows cash withdrawals and funds transfers in addition to POS usage.  Examples: imobile, HDFC bank. Open System Payment  Operated by banks and other entities.  Does not allow cash withdrawal; certain amount is locked with the merchant  Examples: Flipkart, Amazon. Closed System Payment
  • 15. The survey has conducted in Mumbai Areas like- Mulund, Airoli, Vikhroli, Dombivli, Kalyan. Place of Research01 Survey was conducted among the users who have used e-wallets at least 1 in 6 months. Condition- Users 02 Technique used: Survey Tools used: Closed-ended questionnaire Data Collection 03 Primary Data: Sample of 50 respondent Secondary Data: Internet Data Sourcing 04 Research Process
  • 17. Demographic Profile of the respondents Male 32 Your Text Female 18 Gender Age 26-35 34 36-45 6 45-above 3 18-25 7
  • 18. Comparison of e-wallets- along with other modes of payment 28 Alternative Choice 5 Substitute 17 Supportive Instrument
  • 19. Money Transfer 2 Recharge 6 Utility & Bill Payment 11 Usage of e-wallets All Options All options used 27
  • 20. Preference of e-wallet- When compared with other digital resources 24% Time Saving 12 30% Ease of Use 15 Both 23 46%
  • 21. Devices used for e-wallets Instruments for e-wallets 1 14 35
  • 23. Source of Information- about e-wallets 7 10 15 16 Social media & friends All options Television2 Social media Friends
  • 24. Customer Benefits & Financial transactions done 11 Cash Back 4 Discount 12 Offers 20 All Options 19 1000 & Above 11 500 - 1000 20 less than 500 Money loaded on monthly basis
  • 25. More than 10 times 35 5-10 times 15 Frequency of Usage How many times have you used e-wallet in last 1 month? How often do you use e-wallets? Weekly 22 Daily 16 Monthly 12
  • 26. Overall Feedback Obstacle faced by users in using e-wallets Continue using e-wallets 1 Cannot be used for International 9 transaction 1 Neutral 11 2 Involves danger of losing money 23 2 Satisfied 27 3 Security of mobile payment 13 3 Un Satisfied 1 4 Too time consumption to set up 2 4 Very Satisfied 11
  • 27. Conclusion Growing awareness has a alternative choice of payment It is more convenient and fast mode of payment Growth is α to smart phone sales and internet coverage Government encourages digital transactions Benefits: Consumer --- Business --- Government Majorly used for transfers & payment of utility bills