The document discusses the evolution from e-commerce 1.0 to 2.0, focusing on new components like rich interfaces, collaborative marketing, and co-creation of value. It highlights the importance of enhancing customer experiences through personalization and ergonomic design, as well as the methods for performance measurement and user testing. Several examples from various e-commerce platforms illustrate these concepts and their applications in modern online retail.

1. E-commerce 2.0 Leverage new performance

2. E-commerce and Web 2.0

3. Retrospective on the giants of e-commerce

4. From Web 1.0 to Web 2.0?

5. Mapping Web 2.0

6. Mapping of e-commerce 2.0 The main components: Rich interface

7. Collaborative marketing

8. Re-intermediation

9. Co-creating value E-commerce 2.0 ?

10. Rich interfaces: more comfort and speedhttp://www.gap.com/ http://www. amazon. com / http://www.camper. es /

11. Collaborative marketing: we are all influencershttp://www. amazon. com / http://shopping.yahoo.com/ shoposphere /

12. Re-intermediation: the value chain extends to the infinitehttp://www. Shopzilla. com / http:// corkd. com / http://www. Boompa. com / http://www. ShopWiki. com /

13. Co-creation of value: everyone has his share of the piehttp://www. laFraise. com / http://www. zlio. com / http://www. etsy. com /

14. Good ideas to try outhttp://www. NOSIBAY. com http://www. rightcart. com / http://www.Farecast. com /

15. The new levelers of e-commerce

16. Darwin's theory applied to e-commerce Share of electronic commerce in the retail trade in the U.S. (excluding financial services, travel and ticketing) - Source: U.S. Census Bureau You are here

17. The new levelersRich trade Customer experience Ergonomics incentive Collaborative marketing Performance Measurement Rich trade

18. Rich commerce

19. What added value?Messages better staged Emotional worlds richest Better valued products New opportunities for interaction and manipulation Guidance and a stronger personalization Purchasing process simplified

20. Virtual showroom & interactive cataloguehttp://www.jaguar.com/ http://www. decathlon. com /

21. Demonstrate and evaluate

22. Shopping assistant and online videohttp://www. sfdnet. com / http://www. pixmania. com /

23. Configurator and virtual modelhttp://www. hummer. com / http://www. laredoute. com /

24. Customer experience

25. Your home page is no longer the single point of entry

26. A process-oriented approach to processing

27. Personas to segment your visitors Name Photo Age Marital status Work Environment Hobbies Technical competence Needs, constraints, motivations, brakes Online buying behavior Citation

28. Consistent with the life cycle stages of decision process

29. A unified process

30. Ergonomics incentive

31. How different ergonomics

32. Fundamentals Reasoning at the screen Persuasive design guides the eye Ergonomics incentive to prompt for action An approach focused on objectives "What purpose is to fill the page? " "What is the goal for the product? "...

33. Example

34. Collaborative marketing

35. Amazon Do you know?

36. Towards collaborative marketing generic?http://www. amazon. com / http://www.LibraryThing. com /

37. Performance Measurement

38. Performing site?Before you think "performance" consider "objective" The performance is defined on the basis of the objectives identified

39. Retail-trend Trend Micro Macro Detail Audit

40. The traditional tools

41. The new tools

42. example

43. Overview of the approachErgonomic Audit User testing Comparative tests Storyboard Graphic Design

44. Ergonomic AuditAnalysis based on expert identifies the point of fiction

45. User testingObservation of user behavior

46. Comparative testsComparative tests are a good practice

47. StoryboardFunctional view of the future version of the site

48. Graphic Design Production solutionsHelp me chooseFunctional control

49. B2B

50. The brand e-portal

51. The whole sale portal

52. B2C

53. The retailer

54. The rewards retailer

55. The hyper retailers

56. Services – users can buy online 7 get advice