Making the Most of Online Marketing in Today’s Economy - Ecmod 2010
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The document summarizes a panel discussion on making the most of online marketing in today's economy. It introduces three panelists with experience in online marketing for retail companies. The panel provides 10 ideas for effective online marketing, including being ruthless, making the right decisions, being agile, not ignoring customer acquisition, planning, getting basics right, taking advantage of free opportunities, remembering the customer, regularly reviewing efficiency, and checking quick marketing channels. It concludes with leaving time for discussion.
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Making the Most of Online Marketing in Today’s Economy - Ecmod 2010
- 1. Making the Most of Online Marketing in Today’s Economy Panel Discussion Thursday 7 th October 2010 indiumonline.co.uk indiumonline.co.uk/blog
- 5. 1. Be Ruthless indiumonline.co.uk indiumonline.co.uk/blog
- 6. 2. Be sure you’re making the right decisions indiumonline.co.uk indiumonline.co.uk/blog
- 7. 3. Be agile indiumonline.co.uk indiumonline.co.uk/blog
- 8. 4. Don’t ignore acquisition indiumonline.co.uk indiumonline.co.uk/blog
- 9. 5. Plan indiumonline.co.uk indiumonline.co.uk/blog
- 10. 6. Get the basics right indiumonline.co.uk indiumonline.co.uk/blog
- 11. 7. Take advantage of the little free things indiumonline.co.uk indiumonline.co.uk/blog
- 12. 8. Remember who the customer is indiumonline.co.uk indiumonline.co.uk/blog
- 13. 9. Regularly review how efficient your methods are indiumonline.co.uk indiumonline.co.uk/blog
Editor's Notes
- You’ve got to make the hard decisions. And make them quickly. If it’s not working for you – stop doing it
- Be sure you’re making the right decision No holes in your analysis You know your customer lifetime value (so how much you can afford to spend on recruitment) you know what the overlaps are between channels your tests are valid – the numbers and the way you did it
- LOTS of new technology around with low testing / set up costs Youtube (FCUK buy from video thing) facebook ads ppc site links on google Be ready to test these – it might be perfect for you
- You can’t afford to stop marketing to prospects You’ve got to keep replenishing your housefile
- Fail to plan, plan to fail
- Is the website working well? Are the products on the homepage in stock? If the website’s working well then all your investments in traffic are going to yeild more
- Google base – a well optimised feed can be worth 4 figures per month plus no running costs Google planes – if you have shops offers on dispatch notes
- So if they’re 65+ F’b and twitter are less likely to be affective Check the analytics to see how they’re using your site
- The industry moves at such a pace And your business needs are changing
- Useful list – have you considered all of these? If not why not? If it was a “no” – how long ago?