Digital marketing on a shoe string, Wild Atlantic Way conference, Donegal Marine Tourism- Speaker: Jill Robb, Digital Marketing Director, Origin Digital (formerly Ambition Digital)
The document provides guidance for optimizing mobile strategies for the holiday season. It discusses how Google is moving to a mobile-first index, emphasizing the need to focus on mobile site speed, content, and structured data. It also recommends integrating blogs with Accelerated Mobile Pages. Additionally, it suggests optimizing the mobile user experience through long dwell times and minimizing intrusive interstitials. Finally, it presents email design best practices and trends for the holidays, including an increased emphasis on self-gifting and earlier promotional periods.
Does your business have a plan? Create an easy marketing strategy in under one hour built around lean startup concepts; leverage to catapult your business forward in 12 specific, actionable steps.
Website basics training - Jess Le MerleHayden Armour
The document provides an introduction to Jessica Le Merle, the co-founder of Afundi digital agency. It then covers what will be discussed in the training session on website basics, including choosing between DIY website builders and agency websites, popular platforms like WordPress and Wix, design, content, functionality, and more. Key terms related to websites are defined. The importance of visual design and site appearance for the user experience is highlighted.
Slide show from the February 2011 Seminar on Search Engine Marketing by e-CBD. Topics covered include: SEO, Conversion Rate Optimisation and Content Strategy.
This document provides 9 tips for effectively pitching your company, product, or executive to the media for coverage. The tips include targeting one reporter at a time and mentioning a specific article of theirs; using tip lines if available; helping journalists understand the big picture; keeping explanations simple; newsjacking by relating to current events; providing examples of customer use; only sending attachments if requested; promptly following up; and recognizing that journalists need story ideas from pitches. The overall aim is to make the journalist's job easier and increase the chances of gaining media coverage.
Attracting business from around the world using the internetGlobal Magnet
Learn about some of the key concepts and trends in digital marketing today, including how to use Google, Facebook, YouTube, Twitter, LinkedIN and some of the new ‘social media stars’ like Pinterest and many more to generate MORE business for YOUR business.
The workshop was aimed at SMEs wanting to learn more about the myriad of options online to acquire new customers and discover business opportunities both LOCALLY and GLOBALLY.
If you are serious about keeping your business competitive in the digital age, you could not afford to miss this presentation.
It's long been said that digital marketing is a fickle master, and these words are even truer today. But savvy marketers know how to measure only what matters. They also know how to stay one step ahead of the competition, in part by using the latest trends and technology to their advantage.
In this opening keynote, marketers will walk away with the following:
- What the most important trends are digital marketing
- How these trends are likely to impact their brands in the months and years ahead
- What they can start doing right away to make use of the technology available to them to distance their brand from the rest of the pack
The document provides guidance for optimizing mobile strategies for the holiday season. It discusses how Google is moving to a mobile-first index, emphasizing the need to focus on mobile site speed, content, and structured data. It also recommends integrating blogs with Accelerated Mobile Pages. Additionally, it suggests optimizing the mobile user experience through long dwell times and minimizing intrusive interstitials. Finally, it presents email design best practices and trends for the holidays, including an increased emphasis on self-gifting and earlier promotional periods.
Does your business have a plan? Create an easy marketing strategy in under one hour built around lean startup concepts; leverage to catapult your business forward in 12 specific, actionable steps.
Website basics training - Jess Le MerleHayden Armour
The document provides an introduction to Jessica Le Merle, the co-founder of Afundi digital agency. It then covers what will be discussed in the training session on website basics, including choosing between DIY website builders and agency websites, popular platforms like WordPress and Wix, design, content, functionality, and more. Key terms related to websites are defined. The importance of visual design and site appearance for the user experience is highlighted.
Slide show from the February 2011 Seminar on Search Engine Marketing by e-CBD. Topics covered include: SEO, Conversion Rate Optimisation and Content Strategy.
This document provides 9 tips for effectively pitching your company, product, or executive to the media for coverage. The tips include targeting one reporter at a time and mentioning a specific article of theirs; using tip lines if available; helping journalists understand the big picture; keeping explanations simple; newsjacking by relating to current events; providing examples of customer use; only sending attachments if requested; promptly following up; and recognizing that journalists need story ideas from pitches. The overall aim is to make the journalist's job easier and increase the chances of gaining media coverage.
Attracting business from around the world using the internetGlobal Magnet
Learn about some of the key concepts and trends in digital marketing today, including how to use Google, Facebook, YouTube, Twitter, LinkedIN and some of the new ‘social media stars’ like Pinterest and many more to generate MORE business for YOUR business.
The workshop was aimed at SMEs wanting to learn more about the myriad of options online to acquire new customers and discover business opportunities both LOCALLY and GLOBALLY.
If you are serious about keeping your business competitive in the digital age, you could not afford to miss this presentation.
It's long been said that digital marketing is a fickle master, and these words are even truer today. But savvy marketers know how to measure only what matters. They also know how to stay one step ahead of the competition, in part by using the latest trends and technology to their advantage.
In this opening keynote, marketers will walk away with the following:
- What the most important trends are digital marketing
- How these trends are likely to impact their brands in the months and years ahead
- What they can start doing right away to make use of the technology available to them to distance their brand from the rest of the pack
Kirsty Lawrence helps businesses leverage social media through her company Mann Social. In this document, she provides tips on securing social media accounts, defining objectives, creating engaging content, using Facebook ads, and measuring results. She emphasizes the importance of engagement, consistency, understanding your audience, and testing strategies. The document includes links, statistics, and questions to help businesses optimize their social media presence.
If you do not want to waste the money you have invested in paid advertising, create an efficient and working landing page. Produce content that has been carefully thought-out and has high marketing quality. Do not forget that every detail in a landing page plays a big role in turning a lead into a client. 7 important elements for a proper landing page: Heading, Subheading, Main image or video, Description area, Bullet list, Client testimonials, CTA
This document provides tips for small businesses to generate internet marketing through their website, traffic, and paid advertising. It recommends evaluating your website's effectiveness, setting up analytics to track traffic, optimizing for search engine results through keywords, links and listings, and using paid platforms like Google Adwords and Facebook ads. The goal is to educate yourself on simple marketing strategies to attract customers and see continuous business growth.
The Beginners Guide to Startup PR #startupprOnboardly
This document provides an overview of public relations strategies for startups. It discusses defining PR goals, researching target journalists, crafting effective pitches, and building relationships over time. The key lessons are to focus on developing genuine connections with journalists through engaging conversations rather than one-time pitches, and positioning your startup as solving a real problem for readers in order to attract media coverage.
The document provides an overview of various marketing strategies and tactics, including networking, social media, website optimization, public relations, market research, creative marketing ideas, and evaluating marketing effectiveness. Specific recommendations and resources are given for tools like Facebook, LinkedIn, analytics, stock photos, and design platforms.
Ugly websites make more money killer websites and electronic marketing for sm...Thom Finn
Coach Thom provides a seminar on improving business websites to increase revenue. Some key points covered include:
- Identifying the target audience and their goals/tasks when visiting the site to ensure it is easy for them to find what they need.
- Using compelling keywords that customers are actually searching for to improve search engine optimization and visibility.
- Structuring content in a clear, skimmable format with the most important information upfront since people rarely read entire pages online.
- Testing the site through usability studies and analytics to ensure it is optimized for the audience and achieving their goals efficiently.
Affiliate: An individual who contracts with a
merchant in order to help sell that merchant’s
product. The product may be anything someone
will pay for, whether tangible (such as clothing),
virtual (such as electronic books or
downloadable software), or information (such as
expert advice).
Associate: Another word for an affiliate.
Merchant: An individual or business who has a
product and, in this case, uses affiliate
programs to sell this product. Usually, the
merchant takes all responsibility for recording
leads and orders, and for storing and delivering
the product to the customer.
Power Affiliate: A term used to loosely define a
successful affiliate. Often, people have a
monetary figure in their heads (usually less than
what they are making themselves) to determine
"power affiliate" status. Power is relative and
can be equated in terms of revenue, influence,
and good will.
Testimonial: A written statement of support,
preferably from a respected individual or
company. Use of testimonials in advertising can
greatly enhance sales.
Traffic: The number of times your webpage is
visited. This may be from several "unique"
visitors, or from a few loyal fans
32 Marketing Tips That Never Go Out of StyleRich Brooks
Tired of chasing the next “big thing” in marketing? Maybe it’s time to get back to basics.
It’s that time of year again. All the prognosticators are telling us what’s coming next. All the “10 Marketing Trends for 2015″ posts. All the advice to make you nervous that you’re falling behind.
But the truth is, the more things change, the more they stay the same.
So, in the spirit of uncovering timeless strategies, we asked 32 of our all-time favorite marketers to share with us their best tips that never go out of style.
OK, we included ourselves, but that’s just because we wanted to rub shoulders with these luminaries.
Is your “evergreen” marketing tip in this list? If not, make sure you share it in the comments below.
This document provides tips on marketing for startups using content and social media. It discusses setting attainable goals and KPIs, understanding competitors to learn from them, creating and sharing interesting content to give value to customers, using different social media platforms cohesively, and using various amplification methods like influencer marketing and paid social media advertising in a targeted way. The key messages are to help customers with useful content to earn their trust over time, know your target audience deeply, and focus marketing efforts on those most receptive while growing awareness in wider groups.
Jan 22 team sales presentation marketing predictionsThom Finn
Coaching is useful for more than just sports. The document discusses 7 predictions about the future of marketing: 1) Customers will demand what they want when they want it, especially on mobile devices. 2) Great customer service will be more important as consumers become faster-paced and demanding. 3) Sales will be made or lost during the first interaction. 4) Websites will focus more on conversion than lead generation. 5) Social media will become deeper rather than surface-level. 6) New marketing trends are emerging rapidly. 7) More transactions will occur on mobile devices than desktop computers. It recommends focusing quality over quantity and prioritizing customer conversations and reviews on platforms like Facebook.
As foreclosure rates are continuing to climb, it appears that there is no relief in sight for homeowners who are “upside down” in their mortgages, meaning they currently owe more on their home than it is worth. However, many lenders are now considering short sales before borrowers get to foreclosure.
Content Marketing 101 (and how to write a kick ass blog post)Cake and Arrow
In recent years, content marketing has come to replace traditional marketing as the most effective method of achieving business objectives and driving sales. This presentation defines content marketing, describes how it works, and explores interesting examples of successful content marketing that push the boundaries of traditional marketing. The final section also includes some tips and strategies for writing compelling content.
This document discusses effective advertising strategies and how to avoid common failures. It begins by outlining 12 common causes of advertising failure, such as attempting to reach too many people, assuming the business owner knows best, and confusing response with results. It then discusses how to write effective ads by understanding how the brain works and focusing on relevance and credibility. Specific techniques are provided, such as using emotion, metaphors, stories, and attention-getting elements like verbs, word flags, and rhythm. The key is to satisfy both the logical left brain and emotional right brain through benefits, credibility, and making the audience feel something.
The document discusses how to effectively market in today's digital landscape where consumers are exposed to thousands of ads daily, have short attention spans, and must be engaged through unique, passionate, and authentic messaging delivered across multiple channels in a consistent and meaningful way to build trust and drive customers to take action.
How To Create An Irresistible Lead Magneticonicsales
Make your sales funnel more effective with an irresisitible lead magnet.
In this presentation I’ll be showing you how to create an irresistible lead magnet that pre-sells your high value offer.
You’ll learn the benefits of having a lead magnet in place.
How it builds trust.
And how it brings the ideal clients into your business.
We’ll cover the 7 basic types of lead magnets, as well as a few advanced ones.
You’ll also see how to decide on a topic for your lead magnet.
So let’s get started.
First of all let’s define what exactly a lead magnet is.
A lead magnet is an irresistible offering which delivers a very specific type of value to the person receiving it in exchange for their name and email address.
When you create and give away your lead magnet you become an authority in the mind of your prospect.
By giving something of real value you automatically earn trust, affinity and respect.
A lead magnet brings targeted leads into your business. When a prospect signs up for your lead magnet what they are really doing is raising their hand and saying “I have the problem that this solves.”
Putting a lead magnet in place will automatically result in an increase in leads, prospects, clients and sales without any additional work on your part.
An email marketing masterclass with examples of how to do it, how not to do it, detailed statistics and practical tips on how to get the most out of your campaigns.
What Is A Lead Magnet? 9 Lead Magnet Ideas To Grow Your Email ListApolline Adiju
Lead generation is NOT what it used to be. Learn why a lead magnet is critical to building your email list, moving prospects down the marketing funnel to a sale plus 9 examples to get you started. Fast.
This document discusses conversion optimization and contrasts it with search engine optimization. It provides examples of how retailers optimize physical store layouts and merchandising based on sales data and seasons. This is analogous to how digital marketers can optimize websites using analytics to test things like page content, calls to action, and funnels to improve outcomes like sales, customer satisfaction and reducing costs. A variety of tools are mentioned for testing websites across devices to identify improvements without being too attached to existing designs. Data and testing are emphasized over personal opinions.
Kirsty Lawrence helps businesses leverage social media through her company Mann Social. In this document, she provides tips on securing social media accounts, defining objectives, creating engaging content, using Facebook ads, and measuring results. She emphasizes the importance of engagement, consistency, understanding your audience, and testing strategies. The document includes links, statistics, and questions to help businesses optimize their social media presence.
If you do not want to waste the money you have invested in paid advertising, create an efficient and working landing page. Produce content that has been carefully thought-out and has high marketing quality. Do not forget that every detail in a landing page plays a big role in turning a lead into a client. 7 important elements for a proper landing page: Heading, Subheading, Main image or video, Description area, Bullet list, Client testimonials, CTA
This document provides tips for small businesses to generate internet marketing through their website, traffic, and paid advertising. It recommends evaluating your website's effectiveness, setting up analytics to track traffic, optimizing for search engine results through keywords, links and listings, and using paid platforms like Google Adwords and Facebook ads. The goal is to educate yourself on simple marketing strategies to attract customers and see continuous business growth.
The Beginners Guide to Startup PR #startupprOnboardly
This document provides an overview of public relations strategies for startups. It discusses defining PR goals, researching target journalists, crafting effective pitches, and building relationships over time. The key lessons are to focus on developing genuine connections with journalists through engaging conversations rather than one-time pitches, and positioning your startup as solving a real problem for readers in order to attract media coverage.
The document provides an overview of various marketing strategies and tactics, including networking, social media, website optimization, public relations, market research, creative marketing ideas, and evaluating marketing effectiveness. Specific recommendations and resources are given for tools like Facebook, LinkedIn, analytics, stock photos, and design platforms.
Ugly websites make more money killer websites and electronic marketing for sm...Thom Finn
Coach Thom provides a seminar on improving business websites to increase revenue. Some key points covered include:
- Identifying the target audience and their goals/tasks when visiting the site to ensure it is easy for them to find what they need.
- Using compelling keywords that customers are actually searching for to improve search engine optimization and visibility.
- Structuring content in a clear, skimmable format with the most important information upfront since people rarely read entire pages online.
- Testing the site through usability studies and analytics to ensure it is optimized for the audience and achieving their goals efficiently.
Affiliate: An individual who contracts with a
merchant in order to help sell that merchant’s
product. The product may be anything someone
will pay for, whether tangible (such as clothing),
virtual (such as electronic books or
downloadable software), or information (such as
expert advice).
Associate: Another word for an affiliate.
Merchant: An individual or business who has a
product and, in this case, uses affiliate
programs to sell this product. Usually, the
merchant takes all responsibility for recording
leads and orders, and for storing and delivering
the product to the customer.
Power Affiliate: A term used to loosely define a
successful affiliate. Often, people have a
monetary figure in their heads (usually less than
what they are making themselves) to determine
"power affiliate" status. Power is relative and
can be equated in terms of revenue, influence,
and good will.
Testimonial: A written statement of support,
preferably from a respected individual or
company. Use of testimonials in advertising can
greatly enhance sales.
Traffic: The number of times your webpage is
visited. This may be from several "unique"
visitors, or from a few loyal fans
32 Marketing Tips That Never Go Out of StyleRich Brooks
Tired of chasing the next “big thing” in marketing? Maybe it’s time to get back to basics.
It’s that time of year again. All the prognosticators are telling us what’s coming next. All the “10 Marketing Trends for 2015″ posts. All the advice to make you nervous that you’re falling behind.
But the truth is, the more things change, the more they stay the same.
So, in the spirit of uncovering timeless strategies, we asked 32 of our all-time favorite marketers to share with us their best tips that never go out of style.
OK, we included ourselves, but that’s just because we wanted to rub shoulders with these luminaries.
Is your “evergreen” marketing tip in this list? If not, make sure you share it in the comments below.
This document provides tips on marketing for startups using content and social media. It discusses setting attainable goals and KPIs, understanding competitors to learn from them, creating and sharing interesting content to give value to customers, using different social media platforms cohesively, and using various amplification methods like influencer marketing and paid social media advertising in a targeted way. The key messages are to help customers with useful content to earn their trust over time, know your target audience deeply, and focus marketing efforts on those most receptive while growing awareness in wider groups.
Jan 22 team sales presentation marketing predictionsThom Finn
Coaching is useful for more than just sports. The document discusses 7 predictions about the future of marketing: 1) Customers will demand what they want when they want it, especially on mobile devices. 2) Great customer service will be more important as consumers become faster-paced and demanding. 3) Sales will be made or lost during the first interaction. 4) Websites will focus more on conversion than lead generation. 5) Social media will become deeper rather than surface-level. 6) New marketing trends are emerging rapidly. 7) More transactions will occur on mobile devices than desktop computers. It recommends focusing quality over quantity and prioritizing customer conversations and reviews on platforms like Facebook.
As foreclosure rates are continuing to climb, it appears that there is no relief in sight for homeowners who are “upside down” in their mortgages, meaning they currently owe more on their home than it is worth. However, many lenders are now considering short sales before borrowers get to foreclosure.
Content Marketing 101 (and how to write a kick ass blog post)Cake and Arrow
In recent years, content marketing has come to replace traditional marketing as the most effective method of achieving business objectives and driving sales. This presentation defines content marketing, describes how it works, and explores interesting examples of successful content marketing that push the boundaries of traditional marketing. The final section also includes some tips and strategies for writing compelling content.
This document discusses effective advertising strategies and how to avoid common failures. It begins by outlining 12 common causes of advertising failure, such as attempting to reach too many people, assuming the business owner knows best, and confusing response with results. It then discusses how to write effective ads by understanding how the brain works and focusing on relevance and credibility. Specific techniques are provided, such as using emotion, metaphors, stories, and attention-getting elements like verbs, word flags, and rhythm. The key is to satisfy both the logical left brain and emotional right brain through benefits, credibility, and making the audience feel something.
The document discusses how to effectively market in today's digital landscape where consumers are exposed to thousands of ads daily, have short attention spans, and must be engaged through unique, passionate, and authentic messaging delivered across multiple channels in a consistent and meaningful way to build trust and drive customers to take action.
How To Create An Irresistible Lead Magneticonicsales
Make your sales funnel more effective with an irresisitible lead magnet.
In this presentation I’ll be showing you how to create an irresistible lead magnet that pre-sells your high value offer.
You’ll learn the benefits of having a lead magnet in place.
How it builds trust.
And how it brings the ideal clients into your business.
We’ll cover the 7 basic types of lead magnets, as well as a few advanced ones.
You’ll also see how to decide on a topic for your lead magnet.
So let’s get started.
First of all let’s define what exactly a lead magnet is.
A lead magnet is an irresistible offering which delivers a very specific type of value to the person receiving it in exchange for their name and email address.
When you create and give away your lead magnet you become an authority in the mind of your prospect.
By giving something of real value you automatically earn trust, affinity and respect.
A lead magnet brings targeted leads into your business. When a prospect signs up for your lead magnet what they are really doing is raising their hand and saying “I have the problem that this solves.”
Putting a lead magnet in place will automatically result in an increase in leads, prospects, clients and sales without any additional work on your part.
An email marketing masterclass with examples of how to do it, how not to do it, detailed statistics and practical tips on how to get the most out of your campaigns.
What Is A Lead Magnet? 9 Lead Magnet Ideas To Grow Your Email ListApolline Adiju
Lead generation is NOT what it used to be. Learn why a lead magnet is critical to building your email list, moving prospects down the marketing funnel to a sale plus 9 examples to get you started. Fast.
This document discusses conversion optimization and contrasts it with search engine optimization. It provides examples of how retailers optimize physical store layouts and merchandising based on sales data and seasons. This is analogous to how digital marketers can optimize websites using analytics to test things like page content, calls to action, and funnels to improve outcomes like sales, customer satisfaction and reducing costs. A variety of tools are mentioned for testing websites across devices to identify improvements without being too attached to existing designs. Data and testing are emphasized over personal opinions.
It’s not enough that you drink water every day. You have to make sure it’s the adequate amount and it’s absolutely safe and clean. To be guaranteed about your everyday drinking water, it would be a good idea buy water filter here in Singapore or anywhere you might be in the world.
This document provides 10 tips for brands using WeChat official accounts to build audiences. The tips include making headlines count, segmenting audiences, increasing relevance of content, being more compelling, providing incentives and rewards, using more visual storytelling, linking to other social media, inviting guest editors, turning questions into content, and creating content on location. It emphasizes the importance of high-quality, relevant, visual content that engages audiences and drives action. It also recommends tools like CMS/CRM systems to better segment and target audiences with customized content.
The document discusses prototyping and provides examples of different types of prototypes including paper prototypes, digital prototypes, storyboards, role plays, and space prototypes. It explains that prototyping is used to make ideas tangible and test reactions from users in order to gain insights. Prototypes should be iterated on and fail early to push ideas further and save time and money. Both low and high fidelity prototypes are mentioned as ways to test ideas at different stages of the design process.
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
The document outlines 5 steps to developing a smart compensation plan: 1) gain executive support by emphasizing compensation's impact on retention and the bottom line, 2) define your compensation strategy by determining goals and market, 3) develop a market-based pay structure using appropriate job evaluation and market data, 4) build pay ranges by identifying differentials, pay grades, and guidelines for movement, and 5) implement a total rewards plan by finalizing all compensation elements, budgets, outliers, and empowering managers. Following these steps can help attract and retain top talent through a compensation plan aligned with business needs.
The document provides 10 low-cost marketing strategies for small businesses, beginning with establishing the key rules of marketing: know your customers, focus your messaging, and prioritize retaining existing customers. It then outlines specific tactics including getting customer referrals and testimonials, public relations outreach, search engine optimization, social media engagement, and providing educational resources to customers.
This document provides tips and strategies for using a blog as an effective marketing tool. It discusses how traditional marketing methods are failing and why online marketing works better. Key points include setting up and optimizing a blog on WordPress, building an email list, demonstrating expertise through regular blog posts, growing an engaged community, and promoting the blog through search engine optimization, social media, guest posting and more. The overall message is that a well-executed blogging strategy can help businesses reach customers online and strengthen their brand.
Digital marketing is essential for new businesses. 15 ways to effectively market a startup using digital strategies are outlined, including creating quality content, social media marketing, paid ads, search engine optimization, blogging, and more. It is important to choose 2-3 focused strategies to start, such as social media and content creation, and to listen to customers and adapt strategies over time based on analytics and market changes. Marketing should start locally and build relationships with potential customers through quality, valuable content and a customer-focused approach.
E-Commerce and Social Business - What a business owner should know about SEO,...Elizabeth Quintanilla, MBA
E-commerce and social media are important tools for businesses. A successful online presence requires establishing a website, social media profiles, and engaging customers through relevant content and conversations. It is important to develop advocates and ambassadors through empowering customers, focusing on their passions rather than just products, and showing appreciation for customer feedback and recommendations.
The top ten things you should be doing in marketingBlytheco
So it was going to be the Top 10 things, but as I went along, I couldn’t narrow it down…so it’s like extra innings.
Sure, we know that things like brand strategy and competitive positioning are so important. And from my previous presentation we can see that enabling sales with information can help you achieve best-in-class.
But we want to provide some very tactical tips that you can take back to your office today and use.
So we’re going to offer you a new way to approach your marketing that will save you money and get more leads.
Digital Marketing: The Essential ToolkitHarley Rivet
The essential toolkit for digital marketers including website best practices, seo tips, social media strategy, and a host of cheap effective tools you can start using right away.
The document discusses the key elements of effective copywriting for marketing and sales. It explains that copywriting aims to grab readers' attention, create interest and desire in a product or service, and provoke them to take action. It provides tips for writing headlines that attract attention, flipping features into benefits to appeal to customers, using testimonials to build trust, and offering guarantees to reassure readers. The document stresses that good copy focuses the message, highlights customer value, and uses proven techniques to close sales.
Creating an effective digital marketing campaign requires limited resources. The key steps are to design an effective website, use each social media platform strategically for goals like branding or lead generation, implement email marketing to engage customers, and optimize search engine visibility through SEO or pay-per-click ads. It is also important to establish trust and thought leadership by becoming a knowledgeable source of industry information through forums, social media customer service, and content.
Singapore Management University Marketing BootcampJustin Lee
These are the slides from the Digital Marketing lecture series at Singapore Management University.
Table of content:
1. Digital Trends in 2019
2. Introduction to Key Marketing Concepts
3. Building Buyer Personas & Brand Story
4. Introduction to Distribution Methods
5. How to Analyze Your Marketing Data
6. How to Build a Marketing Engine
Using the internet effectively for businessMouni Sharon
The document provides guidance on effectively using the internet for business. It outlines 10 steps to establish an online presence and e-commerce site, including identifying objectives, working with specialists, creating a budget, identifying customers, promoting the site, designing the site, processing payments, fulfilling orders, providing customer service, and continually evaluating and improving. Key aspects are selecting the right developers, hosts, agencies, creating an effective design, secure payments, and responsive customer support. Regular evaluation ensures the site meets customer needs and takes advantage of opportunities.
The document provides guidance for modern marketers on digital marketing best practices. It recommends focusing on long-term goals over short-term wins, building a loyal fan base through owned properties like websites, and basing marketing plans and campaigns on solid data from analytics rather than anecdotal information. Modern marketers are advised to surround themselves with smart colleagues, learn to adapt to new trends, be creative with content, and not rely on any single marketing channel.
Why you should do things that won’t scale the dark funnel case studyNemanja Zivkovic
The document discusses "dark funnels", which refers to hidden customer insights that marketers may miss when analyzing digital analytics. It provides an example of a customer's journey to purchase a car that involves offline research and advice-seeking from others. This illustrates the complex and non-linear nature of customer journeys. Studying dark funnels can help marketers better understand customer motivations. The document advocates doing marketing activities that may not scale, like creating valuable content and engaging communities, to build deeper connections over time. It provides examples from the author's company of marketing efforts like podcasts and LinkedIn posts that drive customers despite not being scalable.
Inbound marketing strategies focus on attracting new leads through compelling content rather than paid advertising or cold calls. The presentation discusses creating content like blogs and landing pages, optimizing it for search and social media, and converting visitors through forms and downloads. It also emphasizes nurturing leads with email marketing, segmentation, and customer support to turn them into long-term customers. Analytics and user feedback are important to measure success and improve the inbound strategy over time through testing and reacting to new trends. The goal of inbound marketing is to generate high-quality leads in a cost-effective way through helpful, relevant content.
Power Point Using Social Media In Your BusinessFred Burkhardt
This document discusses using social media in business. It provides tips on listening, connecting and publishing on social media platforms. It also discusses using social media to drive traffic to a website and the importance of email marketing and online surveys for customer loyalty. The key platforms discussed are YouTube, LinkedIn, blogs, Twitter and Facebook.
Do it Yourself Marketing for Professional Speakers and ConsultantsAidan Crawford
https://shortcircuitmedia.com - Having an expertise doesn't necessarily mean your phone is going to ring off the hook with offers to speak and consult. You have to back up your expertise with a business model that works.
This presentation is specifically designed for speakers, trainers and consultants who know they need to do things differently and want some guidance on where to start
Blogs as a powerful content marketing strategy. Introduces the content marketing revolution and how to use Blogs properly to adapt to the changing buyer behaviour of online visitors.
Huge marketing ideas on a small budget - 40 marketing tips for small businessCost Saving Marketing
www.costsavingmarketing.co.uk
Huge marketing ideas on a small budget – 40 marketing ideas you can implement today. The best marketing tips for small businesses on a budget.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
The Power of Digital Marketing in the Modern Age.pdfDavid Thomson
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If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
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These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
2. @JillLRobb
Recovering Retail Manager (1998 – 2005)
Digital Marketing Newbie (2005-2006)
Self Taught SEO
Focus on eCommerce
Digital Marketing Exec (2006-2007)
Advanced SEO
PPC
E-Mail Marketing
Affiliate Marketing
Social Media (Joined Linkedin)
Head of Digital Marketing (2008-2009)
Joined Twitter 2008
Started using social media for marketing clients
Advanced Digital Strategy
Digital Marketing Trainer
Founded Ambition Digital (2009- Present Day)
6. Tip #1: Education
You will need to learn new techniques
Read up on the channels BEFORE you start using them
Take a look at the booklet in the goodie bag you’ll get later today
*Remember this may be digital- but it is just marketing
7.
8.
9. Tip #2: Research you Audience
Cultural differences can be surprising
You need to be where you customers are
How many people advertise in the Yellow Pages?
14. Tip #3: Strategy & Planning: Race Model
Source:
SmartInsights.com
15. Tip #3: Strategy & Planning: Race Model
Source:
SmartInsights.com
16. Tip #4: Become a Content King/ Queen
Writing great content on your website will work wonders!
Its great for SEO
SHOW OF HANDS: WHO KNOWS WHAT SEO IS?
Blogging is almost as useful as PR
AND it immediately is accessible to an international audience
Be aware of your website address - .ie addresses may restrict you
Engage with other bloggers to trade links – but not insults…
17. Don’t ‘Do a Ryanair’
Ryanair spokesman Stephen McNamara:
"Ryanair can confirm that a Ryanair staff member did engage
in a blog discussion," he told CNN. "It is Ryanair policy not to
waste time and energy in corresponding with idiot bloggers,
and Ryanair can confirm that it won't be happening again.
Lunatic bloggers can have the blog sphere all to themselves,
as our people are far too busy driving down the cost of air
travel."
18. SEO- Searcher Behaviour
There are three stages to the ‘search journey’ (how people search on
Google etc) that users typically follow:
Explorer – browsing stage, looking for inspiration: Example search term - B&B
Donegal
Hunter – Now have made their mind up about exact requirements : Example
search term – B&B Bundoran
Tracker – Now at booking stage – Casa Mia B&B Bundoran rates
You must ensure you have pages that include content with keywords for
every stage
Relevance, quality, frequency
19. Tip #5: Become a Content King/ Queen
Watch your spelling
And Grammar!
20. Tip #5: Become a Content King/ Queen
Cottages
Weather
Waterbus
Town Hotel
Walks
Wild Camping Daily
21. Six Tips to Writing Effective Copy
Write Like a Journalist.
Keep it concise and include keywords.
Make your text readable on a screen.
Remember that you want the most important points to be readable at a glance.
Don't make your reader work to find important information.
Break up the Text -include important keywords in headings or links
Ensure the language is natural and flows well. Don’t stuff with keywords.
Create content that’s relevant to your customers
23. Tip #6: Make the Most of Social Media
Listen for a while to what is going on & assess it
Don’t go overboard- only go where you customers are
Listen for mentions of your brand/ your location
Get involved if appropriate
Don’t forget that social media is two-way- you can expect interaction
It is also real time - & people are impatient!
Be emotive…
A picture can say a thousand words
Image Source:
www.udaras.ie/
24. Tip #6: Make the Most of Social Media
Be careful of how you construct and use Hashtags on Twitter
25. Tip #6: Make the Most of Social Media
Be different- don’t follow the crowd, you need to stand out
Be relevant & Interesting to your followers/ fans
Make use of technology- use tools to schedule in your updates
Like Hootsuite
Don’t be too salesy/ self-centred
Don’t forget about video
Engagement is key
Use Competitions
Use Facebook ads strategically
www.pauldoherty.ie/
26. Tip #7: Use Strong Calls to Action
First rule of the Web: Don’t Make
People Think
Tell them exactly what you want them
to do
Click here
Book now
Buy now
Visit today
Call us today
Contact us today
27. Tip #8: Use E-Mail Marketing
An existing or past customer is a cheaper customer
E-mails can be tracked so easily to understand who is opening, clicking…
Personalisation and Relevance are key!
Open rates vary 20-30% usually regarded as good
Open rates for this conference were a huge 41-52% !!
It doesn’t have to be expensive – try MailChimp as a starter e-mail
marketing package
28. Tip #9: Get Smart
Affiliate marketing – getting other websites to market you and only pay
them when you get a lead/ sale
Use automation where possible - consider auto-generated e-mails/
marketing automation- tools such as Copernica
Include your website/ digital address on offline marketing
Get bloggers interested in what you are doing and get them to blog about
you
Save time by scheduling
If you need visibility online fast, consider Pay Per Click
Always set a goal to achieve- and focus efforts towards it
29. Tip #10: Spend Wisely
On the web most marketing spend can be measured
Always ask yourself ‘what goals do I want to achieve’
Google PPC can work well to drive traffic to your site
BUT entrust it with someone who is RESULTS focused rather than just
traffic focused
Facebook ads can be a cost effective way of generating more visibility
with target audiences
Consider what you can achieve yourself through you own efforts
30. Tip #11: Measure
Google Analytics is a great FREE Tool
Understand your customers and get great insight
How much traffic are you driving from Google?
What keywords do people search to find your site?
Do they then go on to contact you/ buy/ book?
What information do they spend most time reading?
Can they access all the pages?
Which pages and areas are they clicking on most?
How many people clicked through on that e-mail offer to look at your site?
31. Tip #11: Measure
Benchmarks for Comparison
2.5% - 4.5% typical sales conversion rate (leads only? Approx 7%)
Website bounce rate average – 45% - 50%
E-mail open rates- vary but above 25% - 30% usually good
Time on site- varies but 4-5 mins good
Click through rates on ads: PPC between 5- 10%, display ad between
0.14% - 0.2%
32. Tip #12: Think Bigger Picture & Think Continuity
Get involved and contribute to your local community
Be consistent online & offline
Enter Awards
Team up with other complimentary businesses to create packages
Cross Promote
Get Online Reviews, Referrals & Recommendations – Try YotPo as a
cheap/ free solution to put reviews on your site
Be professional & maintain a positive attitude
Use branding & offline displays
Look to your peers for inspiration – in Ireland and further afield
33. Thank You!
Slides will be made available
on SlideShare
Web: www.ambitiondigital.com
Facebook: www.facebook.com/AmbitionDigital
Twitter: @JillLRobb or @AmbitionDigital
Editor's Notes
OK… Now that we have the boring bit out of the way…
When introduced into Nordic companies… which is a vulgar word used for referring to a womans genitals
IN response to a blogger who blogged about getting free flights on their website due to a bug (in fact he was mistaken) Ryanair staff took to abusing the blogger via comments on his blog- leading to more negative publicity
PSYCHOLOGY- understand what people are searching for on the web and start creating your own content about these topics & containing these keywords