1. The document discusses various promotional strategies that can be used on eBay such as order discounts, codeless coupons, shipping discounts, sale events, and accessory discounts. 2. It provides examples of promotions that could be effective in categories like electronics, fashion, and sporting goods. 3. Additional tools are introduced that can help sellers promote their listings, including Promotion Manager, Promoted Listings, Inserts, seller resources, and eBay Trends data.

1. ‫לבנות‬ ‫איך‬
‫שיווקית‬ ‫אסטרטגיה‬
‫ב‬-eBay
25

2. eBay Trends
Inserts
Promotion
manager
Promoted
listings
sell.ebay.co.il
Readiness
‫נדבר‬ ‫מה‬ ‫על‬?

3. Promotion Manager
Order
Discount
Sale Event
Codeless
Coupon
Accessory
Discount
Shipping
Discount
Promotion
Manager
Promoted
Listings
Inserts sell.ebay.co.il Readiness eBay Trends

4. ‫גידול‬‫העסקאות‬ ‫במחזור‬
‫המכירות‬ ‫בכמות‬ ‫גידול‬
‫לקוחות‬ ‫שימור‬
‫היתרונות‬
‫מציאת‬‫בקלות‬ ‫נלווים‬ ‫מוצרים‬
‫הוזלה‬‫שילוח‬ ‫במחירי‬
‫הנחות‬‫ברכישה‬ ‫והטבות‬
Promotion
Manager
Promoted
Listings
Inserts sell.ebay.co.il Readiness eBay Trends

5. Order Discount
‫מעודד‬‫אחת‬ ‫ברכישה‬ ‫כסף‬ ‫יותר‬ ‫להוציא‬ ‫קונים‬
‫מעודד‬‫אחת‬ ‫בעסקה‬ ‫פריטים‬ ‫יותר‬ ‫לרכוש‬ ‫קונים‬
Promotion
Manager
Promoted
Listings
Inserts sell.ebay.co.il Readiness eBay Trends

6. Order Discount
Promotion
Manager
Promoted
Listings
Inserts sell.ebay.co.il Readiness eBay Trends

7. Codeless Coupon
‫מאפשר‬‫ע‬ ‫והטבות‬ ‫הנחות‬ ‫לשלוח‬"‫שתבחר‬ ‫ללקוחות‬ ‫אקסקלוסיבי‬ ‫באופן‬ ‫קופונים‬ ‫י‬
Promotion
Manager
Promoted
Listings
Inserts sell.ebay.co.il Readiness eBay Trends

8. Shipping Discount
‫מאפשר‬‫הלקוחות‬ ‫עבור‬ ‫במשלוח‬ ‫הטבות‬
‫מעודד‬‫אחת‬ ‫בעסקה‬ ‫פריטים‬ ‫יותר‬ ‫של‬ ‫רכישה‬
Promotion
Manager
Promoted
Listings
Inserts sell.ebay.co.il Readiness eBay Trends

9. Shipping Discount
Promotion
Manager
Promoted
Listings
Inserts sell.ebay.co.il Readiness eBay Trends

10. Sale Event
‫מאפשר‬‫מכירות‬ ‫לארוע‬ ‫שבמבצע‬ ‫מוצרים‬ ‫קבוצת‬ ‫לרכז‬
‫עם‬ ‫עבודה‬ ‫מחייב‬Markdown Manager
Promotion
Manager
Promoted
Listings
Inserts sell.ebay.co.il Readiness eBay Trends

11. Sale Event
Promotion
Manager
Promoted
Listings
Inserts sell.ebay.co.il Readiness eBay Trends

12. Accessory Discount
‫מעודד‬‫נלווים‬ ‫מוצרים‬ ‫של‬ ‫קנייה‬
‫או‬‫היקפי‬ ‫ציוד‬,‫שנמכר‬ ‫הראשי‬ ‫למוצר‬
Promotion
Manager
Promoted
Listings
Inserts sell.ebay.co.il Readiness eBay Trends

13. NAME THAT PROMO Accessory Discount
‫המבצע‬ ‫סוג‬
‫בעיקר‬ ‫יעיל‬
‫בקטגוריית‬
‫אלקטרוניקה‬
Promotion
Manager
Promoted
Listings
Inserts sell.ebay.co.il Readiness eBay Trends

14. Promotion Manager- Dashboard
Promotion
Manager
Promoted
Listings
Inserts sell.ebay.co.il Readiness eBay Trends

15. ‫עם‬ ‫נכונה‬ ‫עבודה‬Promotion Manager
Promotion
Manager
Promoted
Listings
Inserts sell.ebay.co.il Readiness eBay Trends
‫קטגוריה‬ ‫המבצע‬ ‫סוג‬‫המומלץ‬
Electronics 1. Order Discount/
Accessory Discount
2. Codeless Coupon
• Buy 2 laptops Save
5$
• Buy 3 iPads, Save
5%
• Extra 10% off on 30$+
• 50% off Apple case on
iPhone purchase
• 15% off weekend sale
Fashion,
Home & Garden, and
Sporting Goods
1. Order Discount
2. Codeless Coupon
3. Accessory Discount
• Buy 3 items save 5%
• Save 5$ when you
buy 3 Nike shoes
• Buy 1, get 1 50% off
• Save $10 on $100+
• Extra 40% off 4+ items
• Extra 15% off on
power juicers

16. ‫בקרוב‬...

17. Promotion Manager – Seller Hub
Promotion
Manager
Promoted
Listings
Inserts sell.ebay.co.il Readiness eBay Trends

18. Promotion Manager – Seller Hub
Promotion
Manager
Promoted
Listings
Inserts sell.ebay.co.il Readiness eBay Trends

19. ‫רשומות‬‫מקודמות‬Promoted Listings
Promotion
Manager
Promoted
Listings
Inserts Sell.ebay.co.il Readiness eBay Trends

20. ‫להופיע‬ ‫יכול‬ ‫הפרסומים‬ ‫מיקום‬
‫הימני‬ ‫בצד‬ ‫או‬ ‫האחרונות‬ ‫בתוצאות‬
‫רשומות‬‫מקודמות‬Promoted Listings
Promotion
Manager
Promoted
Listings
Inserts sell.ebay.co.il Readiness eBay Trends

21. Inserts
Promotion
Manager
Promoted
Listings
Inserts sell.ebay.co.il Readiness eBay Trends

22. ‫למוכרים‬ ‫המידע‬ ‫מרכז‬sell.ebay.co.il
Promotion
Manager
Promoted
Listings
Inserts sell.ebay.co.il Readiness eBay Trends

23. Readiness
Promotion
Manager
Promoted
Listings
Inserts sell.ebay.co.il Readiness eBay Trends

24. datalabs.ebay.com/-eBay Trends
Promotion
Manager
Promoted
Listings
Inserts sell.ebay.co.il Readiness eBay Trends