1. The document discusses various promotional strategies that can be used on eBay such as order discounts, codeless coupons, shipping discounts, sale events, and accessory discounts.
2. It provides examples of promotions that could be effective in categories like electronics, fashion, and sporting goods.
3. Additional tools are introduced that can help sellers promote their listings, including Promotion Manager, Promoted Listings, Inserts, seller resources, and eBay Trends data.
The document discusses the challenges faced by an e-commerce company in transitioning from an offline to online business model. It outlines 8 main challenges: 1) managing inventory quality control and integration online vs in stores, 2) developing a competitive offer balancing multiple factors, 3) selling seasonal products out of season, 4) going multichannel across multiple marketplaces with localization, 5) scaling operations with customer service and returns, 6) managing global shipping, 7) promotions and advertising, and 8) fulfilling special operations like holidays.
1. The document discusses various promotional strategies that can be used on eBay such as order discounts, codeless coupons, shipping discounts, sale events, and accessory discounts.
2. It provides examples of promotions that could be effective in categories like electronics, fashion, and sporting goods.
3. Additional tools are introduced that can help sellers promote their listings, including Promotion Manager, Promoted Listings, Inserts, seller resources, and eBay Trends data.
The document discusses the challenges faced by an e-commerce company in transitioning from an offline to online business model. It outlines 8 main challenges: 1) managing inventory quality control and integration online vs in stores, 2) developing a competitive offer balancing multiple factors, 3) selling seasonal products out of season, 4) going multichannel across multiple marketplaces with localization, 5) scaling operations with customer service and returns, 6) managing global shipping, 7) promotions and advertising, and 8) fulfilling special operations like holidays.
The document provides information on using eBay marketing tools, promotions manager and promoted listings, to maximize sales. It discusses that promotions manager allows sellers to create custom offers and promotion pages from their listings, while promoted listings boosts item visibility by 30% and helps listings be seen by buyers. The document then gives tips on how to effectively use each tool, such as planning promotions in advance, grouping related inventory together, tracking results to adjust campaigns, and using both tools together for maximum effectiveness in moving inventory.
The document provides tips for sellers to boost holiday sales and improve customer experience. It recommends offering generous return policies, high quality photos, holiday keywords, same-day shipping, and communicating with buyers through eBay to resolve any post-sale issues. Following these best practices can attract more buyers, increase sales, and enhance seller performance on the marketplace.
This document discusses preparing for the holiday season e-commerce sales period. It notes that $80 billion will be spent on e-commerce in the US, with over 40% of sales coming from mobile devices. Preparation is broken into four phases: early November focuses on holiday décor and sales; Thanksgiving week sees peak chaos and deals; the final countdown emphasizes urgent fulfillment; and post-holiday handles returns and self-gifting. Key strategies include stocking inventory, promotions, shipping updates, customer service, and return policies. Proper preparation across phases can help maximize sales during this busy sales period.