This document summarizes a webinar about using daily and group deals to increase online sales. The webinar discusses how daily deals work similarly to print circulars, providing a sense of urgency and fostering return visits. It recommends selecting a deal platform with good customization, inventory control and ease of use. The webinar also provides tips on setting up deals, marketing them on social media, and using subdomains to focus on specific products or deals. Overall it promotes testing different deal strategies to move more products and leverage customer interest.
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
eCommerce Daily and Group Deals Webinar
1. eCommerce in an Inbound Marketing World
Bringing Together eCommerce Leaders in a Special Webinar Series
Mike Ewing, Mike Redbord & Billy MacDonald
@InboundCommerce, @Redbord, @BillyMacDonald
Ecommerce Team @HubSpot
4. How to Gain Customers and Increase Sales
by Running Daily and Group Deals
Henry Suarez
Product Manager | 3dcart
TwiGer: @3dcart
5. Who is 3dcart?
Founded in 1997
Offer hosted ecommerce solu)ons for small
to enterprise online merchants
Currently host over 12,000 eCommerce
business. From home based business to
The New York Times.
Since 1997, 3DCart has been the leader shopping cart for small to medium size businesses. Today, 3DCart is an
Inc. 5000 company, a Visa PCI Cer)fied provider and a pioneer in Mobile Commerce and Social Marke)ng.
6. Webinar Overview
What are Daily and Group Deals?
Benefits of Running Daily and Group Deals
Selec)ng a Deal Pladorm
Seeng up the Deals
Presen)ng the Deals
Final thoughts
13. Why Should I Consider a Deal Offer?
The Sunday Circular Effect
Consumers Condi7oned to
Ac)vely Seek Ads
Feel a Sense of
Urgency
Offset Savings with
Addi)onal
Purchases
17. Why Should I Consider a Deal Offer?
Online Daily Deals
Essen7ally the Same Concept
Faster Similar Fosters
Conversion Sales Return
s Percentage Visits
s
21. Why Should I Consider a Deal Offer?
Online Group Deals
Adds Quan7ty to the Deal
Same Encourage Poten)al
Urgency s Sharing for
Increasing
Customer
Base
48. Seeng up your Deal Site
Unique Ideas to Consider
• Alternate Domain Presence
Advantages
Focus on a few Easier to track traffic Offers the ability to
products at a )me and conversion data provide “niche
goods”
53. Seeng up your Deal Site
Unique Ideas to Consider
• Sub‐Domain Presence
Advantages
Focus on a few Easier to track Offers the BeGer for name
products at a traffic and ability to recogni)on
58. When Presen)ng the Deals
Necessi7es Ideals
Display the Item Product Details
Display the Sale Price Percentage Off
Display Requirements Countdown Timer
Buy Now BuGon Related Items
64. Final Thoughts
Offer Fair and
Start Slowly Update Regularly
AGrac)ve Deals
Don’t Be Afraid to Give Plenty of
Have Fun Informa)on
65. Thanks for Attending!
• http://www.hubspot.com/eCommWorld
– Register for more events in this series
• http://www.hubspot.com/eComm
– Learn about HubSpot’s Marketing Software
• hGp://www.3dcart.com/hubspot
– Sign up for one month, Get 2 free
• http://www.3dcart.com/ecommerce-webinars.asp
– Join us for our regularly hosted webinars