most trusted brand 2014

1. Brand Equity
Article
Presented by
Surbhi Jindal

2. MOST
TRUSTED
BRANDS
2014

3. Brand Awareness in :-
Horlicks Leads-MFD(Milk & Food Drinks) category.
Titan Leads-Watches.
Airtel Leads-Telecom.
Colgate Leads-Oral Care.
Maggi Leads-Food Category.
Praveen Kenneth- Chairman and MD of L&K Saatchi & Saatchi
‘’To build trust, you need to understand values that evoke emapthy and relevance.if you
Don’t connect the brand with role in the consumers current life you can go wrong.Then
All you are left with trying to change Marketing dynamics, and even big challenges’’

4. What is the criteria seen,heard
and finally TRUSTED?
-Example :-MAGGI reinventions.
-Davendra Chawla -CEO Food Bazar
‘’NOKIA got disloged in mobile leadership and FOGG
Disloged major deodrants brands demonstrates that changing pecking order in todays fast
Paced world can be a matter of months not decades.’’
Example: Mamy poko pants
HUL P&G
-Understanding Consumer needs and insights.

5. Most Trusted Brands Methodology2014
Respondent Profile:-
Chief wage Earner-Housewife-adult female and male.
Coverage:-
North- Delhi,lucknow,Chandigarh
South-Chennai,Bengluru,vijaywada.
East:- Kolkata,Patna,Bhubaneswar.
West:-Mumbai,Ahmedabad,Indore.
Brands & attrubutes:-
Quality, value for money, recommendations.

6. Brand Evaluation
Stage-1 Stage -2 Stage-3
The scale range would be:-
1-not heard this brand
2-have heard this brand
3-know little about it.
4-know it well.
Overall Rating:- each brand
Indicates 10point scale.
1-stands for Extremely POOR
2-stands for PERFECT
-Calculate Brand trust Score
-Brand sore*familarity score
weight
Total no.of Brand scores
Total no. of Respondents
Sorted in Descending order to determine MOST TRUSTED BRANDS

7. 10
Corporations
Control
Almost
everything
You buy