Here are some ideas for your fintech company. You can generate leads in the short term using PPC. SEO is good for long-term strategy. Content marketing works for organic traffic. We improve financial consultants, financial apps, and financial software. You can DM us at 42dm.net to ask what would work best for you!

1. Your Dedicated Digital Marketing Team

2. 42DM: A DEDICATED DIGITAL MARKETING TEAM (DDMT)
FOR TECH COMPANIES AND STARTUPS
2015
Founded in
30
Team of
by digital marketing
geeks
150
More Than
successful
projects
professionals

3. Web Design
Digital
Marketing Strategy
Content
Creation
Inbound & Content
Marketing
SMM
SEO & Linkbuilding
Performance
Marketing
(PPC&Analytics)
KEY SERVICES
Marketing Automation
& Email Marketing

4. HOW WE DO IT
42DM’s Approach

5. Change is a certainty in digital marketing. Testing and learning with T-shaped
professionals, real time data, and an agile business model is the key to our success.
AgileDedicated
T-shaped Team
Data Driven
3 PILLAR APPROACH

6. 3 PILLAR APPROACH IN DETAILS
DEDICATED
T-SHAPED TEAM
Today’s rapidly changing world
requires constant, rapid adjustment.
Our team’s professional expertise is
coupled with advanced knowledge of
the latest market trends.
Regardless of the size or duration of
the project, we provide the expertise
necessary to give clients the best
value for their money.
AGILITY
In an industry in which everything can
change in a matter of hours, the need
for operational and organizational
flexibility is paramount.
Speed, agility and quality give our
clients a competitive advantage.
DATA DRIVEN
RESULTS
Data drives businesses, and
marketing teams are evolving to
reflect this new reality.
Our imagination and creativity is
underpinned by the analysis of
hard data.

7. WE ARE RECOGNIZED BY LEADING PARTNERS

8. WHO WE WORK WITH
Clients & Cases
DATA ADDICTED
RESULTS ORIENTED
YOUR PERFECT DDMT

9. WHO WE WORK WITH
Industries & Reviews

10. 20 7
7
19 35
12
16
13
20
BlockchainSaaS
FintechMobile Apps
B2B Consulting
Security
Marketplaces
Online
Education
Healthcare
VERTICALS: SUCCESS PROJECTS

11. RECOMMENDED BY CLIENTS
“42 DM is extremely creative, with a great
handle on the specifics of each advertising
channel. When something is implemented, they
analyze all the results and make the necessary
tweaks if needed. Their content is engaging,
and due to their expertise in managing online
advertising campaigns, I would definitely
recommend them.”
Den Itkis, Founder & CEO
North America, Blockchain
“I would work again with 42DM without
hesitation. They gave us the tools we needed to
reach our audience, and were flexible in
modifying their set up if required. Our website,
social channels, and strong SEO are all the
result of 42DM’s excellent specialists. With
42DM, you’ll get clients and have a great
experience doing so.”
Dimitri Kouchnirenko, Founding Partner
Asia, Fintech
“The team produced excellent deliverables,
improving the company’s online profile and
brand thanks to good content and
well-conceived digital strategy. They were
invested in the work, taking a comprehensive
approach that maintained good
communication and delivered results.”
Dima Dimenko, Marketing Director
North America, Blockchain

12. INCOMLEND
130+ LEADS IN LESS THAN TWO MONTHS
[B2B | FINTECH | ASIA, SINGAPORE]
CHALLENGE:
Incomlend is an online, multi-currency
invoice exchange platform that
connects businesses and private
funders, operating from Qatar and
Singapore. At the launch stage
Incomlend had two main challenges:
• Motivate private investors to put their
capital in a totally unknown platform.
• Build awareness among suppliers
about an easy alternative to get fast
funds.
[CONTENT MARKETING | SMM| SEO | PR | PPC | WEB DESIGN | ANALYTICS | EMAIL MARKETING ]
SOLUTION:
To explain this complicated business model to the
different target audiences while ensuring scalable
growth, we developed an inbound marketing
approach, focusing on trust and simplicity. Our
approach consisted of three different stages:
Attract - here we used a branded video to simplify the
complex financial information for users. We also
worked with the founder’s personal following as an
additional brand awareness tool.
Convert - we developed specific landing pages for
each service and used lead ads to minimize the
conversion path.
Close - at this stage, CRM & marketing automation
helped us to convert leads into sales.
130+ LEADS in less than 2
months
Highest performing channels:
Google Search (20+ leads came
from
paid search and 30 came from
organic).
The cheapest channel was
Facebook Lead Ads (31 leads,
$16/lead).
RESULTS:

13. GRAFT NETWORK
22 MILLION TOKENS WERE SOLD DURING THE
ICO STAGE
[B2C | BLOCKCHAIN | NORTH AMERICA]
CHALLENGE:
Graft is the first global, open
sourced payment gateway
blockchain network, designed
for Point-of-Sale. The project
faced a tough challenge:
launch a new cryptocurrency
while growing a niche
community of
crypto-enthusiasts. This
occurred during the period of
“ICO fever”, when competition
was higher than ever.
[COMPLEX STRATEGY | PR, CONTENT, PPC, SMM, VIDEO, WEB DESIGN, EMAIL MARKETING]
SOLUTION:
We decided to communicate with the audience using a bold but
truthful statement. Graft is planning to “Make Cryptocurrency
Mainstream”. Around this message we gathered a loyal
community of not only investors, but people who support the
product by giving their feedback and guidance. The main
features of the 42 DM community driven marketing approach
were:
• PR in relevant media.
• A creative video ad that revolved around the main message.
• PPC campaigns with crypto enthusiasts and crypto owners
as a target audience.
• The right influencers to support the project.
• Community management (SMM)
22 MILLION
tokens were sold
(around $3 million)
5000loyal
supporters in
Telegram gained
10 000
brand requests
RESULTS:

14. ORS CRYPTOHOUND - PREMIER INVESTIGATION
CAMPAIGN SPREAD TO 42+ ONLINE MEDIA
PUBLICATIONS
[B2B | BLOCKCHAIN ANALYTICS | EUROPE]
CHALLENGE:
ORS Cryptohound is the
very first AI-powered
blockchain analytics
software that serves as a
one-stop- shop for complex
crypto analysis. The
biggest challenge that ORS
СryptoHound faced was to
gain attention from the
crypto community and
leading media.
[CONTENT MARKETING | PR | SMM| RESEARCH & ANALYTICS | UX | UI ]
SOLUTION:
We created a thoughtful content marketing strategy with a focus on
the unique data that our product can provide. As a starting point, we
developed a deep investigatory approach using the ORS
CryptoHound tool itself. Our team discovered some fascinating
insights and created case studies from them. Our content, which
combined Interesting topics related to ORS CryptoHound’s
analytical capabilities, was featured in some of the biggest media
outlets, including Bitcoin.com, Zycrypto.com. & Bitcoinist.com.
We continue to monitor trending topics, create useful articles, and
run investigations on a regular basis for them. As a result,
Hackernoon, Cryptocurrency Hub, Altcoin Magazine and other
leading sites are happy to distribute our work!
Our biggest investigation
campaign spread to 35+
media outlets with audiences
of more than 50,000 each.
Total estimated views
923,000+
Our newly created Medium
account received 4,349 views in
its first month
RESULTS:

15. ORS CRYPTOHOUND - ESTONIA BLOCKCHAIN
RESEARCH SPREAD TO 40+ ONLINE MEDIA
OUTLETS
[B2С & B2B | BLOCKCHAIN ANALYTICS | EUROPE]
CHALLENGE:
ORS Cryptohound is the
very first AI-powered
blockchain analytics
software to serve as a
one-stop-shop for complex
crypto-analysis. The
challenge for traditional
finance audience was to
meet the crypto
regulations & compliance
requirements while dealing
with the crypto assets
[CONTENT MARKETING | PR | SMM| RESEARCH & ANALYTICS | UX | UI ]
SOLUTION:
We developed a series of content dedicated to the regulatory
questions in different countries to show that there are lots of
opportunities where most of competitors see the challenges.
One of the researches we’ve conducted was about early adopter of
blockchain & crypto - Estonia.
We’ve communicated with the leading crypto influencers and
government to develop a comprehensive report on Blockchain &
Crypto infrastructure of Estonia. We’ve identified that Estonia
overperformed the Swiss in quantity of registered crypto-entities
and put this fact into the headline. We’ve shared it among
traditional & leading crypto media & got great results
Estonia research were highly
recognized by the leading
global media outlets. Total
estimated views 718,000+
After the end of campaign
Estonia raised their prices for
Blockchain company
registration and asked us to
help their PR campaign
RESULTS:

16. OPTHERIUM - SUCCESSFUL PRIVATE SALE THAT
ALLOWED COMPANY TO DEVELOP THE
COMPREHENSIVE FINTECH ECOSYSTEM
[B2C | BLOCKCHAIN | USA, WESTERN EUROPE]
DESCRIPTION:
Optherium Labs, a global Fintech company
and member of the Linux™, Hyperledger, and
Crypto Valley Foundations, is fully licensed in
the European Union for fiat to crypto- and
crypto- to fiat currency exchange and
eWallet services. Optherium’s mission is to
create the Global Finance Blockchain
Infrastructure that is accessible to all
financial institutions, corporations and
individual users.
[PR, CONTENT, GRAPHIC DESIGN]
SOLUTION:
2 waves of PR campaign:
Product launch of VivusPay to show the
credibility of the company
Second wave to announce the whole Optherium
ecosystem and grow trust for the institutional
crypto investors
25 DIFFERENT TOP
BLOCKCHAIN MEDIA
WE’VE GOT COVERAGE
IN
RESULTS:
19 ARTICLES
WERE CREATED AND
SUCCESSFULLY
DISTRIBUTED

17. LEX EXCHANGE
SMART STRATEGY ON COMPETITIVE MARKET
[B2C | BLOCKCHAIN | AUSTRALIA]
CHALLENGE:
Lex Exchange has been formed
specifically with the intention of
providing innovative, cost effective
and highly secure cryptocurrency
exchange services to the rapidly
growing marketplace of
cryptocurrency buy/sell services.
The project faced a tough challenge:
launch a new cryptocurrency
exchange during the period of crypto
stagnation and very high competition
in the industry.
They wanted to find marketing
approach that would help them to
grow and expand their business in
Australia and beyond in the future.
[COMPLEX STRATEGY | SEO, CONTENT, PPC, WEB DESIGN, EMAIL MARKETING]
SOLUTION:
We conducted an in-depth market research to identify
core competitors on the Australian market and find out
marketing strategy that would bring the fastest grow for
the company and be timely and cost-effective in the same
time.
In order to attract new customers and build brand
awareness we used a synergy of digital instruments:
- We created a sophisticated strategy which included
SEO website optimization, content creation and
linkbuilding (linksbuying, crowd marketing, social
links and satellites).
- We launched a complex pay per click campaigns
through different channels (Facebook, Google,
Trading View) and landing pages, based on
developed funnel, targeted on key target audiences.
- Customer nurturing through email marketing based
on their interaction steps with Lex Exchange.
Total organic traffic
growth up on 35% in the
first 3 months
CPL was reduced by 20%
in the first 3 months
RESULTS:

18. 42DM DREAM TEAM
Dedicated team structure & CV’s

19. PROJECT
MANAGER
(Communication,
Resource Allocation,
Control)
CONTENT
MARKETER
(Content Creation,
Content Distribution,
SMM)
PERFORMANCE
MARKETER
(PPC & SEO & Email
Marketing)
UX/UI
DESIGNER
DEDICATED TEAM STRUCTURE
1 2 3 4
(Websites,
Landing pages,
Ad materials)

20. ➔ 17 years of successful experience in advertising, 12 years in marketing,
6 years in digital communications and 4 years in promoting startups
and tech companies
➔ Brilliant marketer and business developer for B2B companies, with over
10 years of hands-on experience
➔ Digital-savvy geek, marketing expert and a keynote speaker with a MSc
in Applied Math and Marketing
• Chief Business Development Officer of the leading communication
group Dentsu Aegis Network
• CEO of the #1 digital marketing agency Isobar
• Marketing Manager in Snaige
KATE VASYLENKO
(CEO & CO-FOUNDER)

21. ROMAN SHYKHUTSKY
(COO & CO-FOUNDER)
Roman has worked with major international clients such as McDonalds,
Nestle, Pepsico, Philips, Lactalis, and Toyota, and the tech companies
Hewlett Packard and AsusTek.
As a result of these experiences, Roman is skilled in digital strategy,
integrated marketing, and e-commerce. With an MSc in Applied Math and
Programming, Roman has a strong tech background and a keen interest
in blockchain and cryptocurrency.
Roman started his career in 1997 with the leading international
advertising agency DDB, working in the McDonalds’ Account team. Since
that time, he has had a lot of experience in senior management positions
managing a diverse range of marketing/advertising initiatives.
➔ 20+ years in Marketing, Advertising and Media
➔ 6 years in Digital Communications

22. Let's do
something great
together!

23. THANK YOU