High school students learn the differences and similarities of using social media and Twitter for personal and business use.

1. CREWTeens Steps
Into Social Media
Tweet This
June 29, 2010
© 2010 Bloomberg Marketing

2. What Is Social Media?
To You
© 2010 Bloomberg Marketing

3. What Is Social Media?
For Business

4. Video Dramatic Shift in Marketing Reality
http://www.youtube.com/watch?v=ciSrNc1v17M&feature=related
What social media means to me: Duncan Wardle, VP Disney
http://www.youtube.com/user/DivaToby#p/u/3/Ukje9iL1s20
© 2010 Bloomberg Marketing

5. Plan To Succeed
1. Goals
2. Content Direction/Value
3. Customers
4. Guidelines
5. What is Success
© 2010 Bloomberg Marketing

6. Social Media Guidelines
Example – LA Times
• Integrityis our most important commodity:
Avoid writing or posting anything that would
embarrass The Times or compromise your ability to do
your job.
I call this the Mom Test
• Even if you use privacy tools (who can view your page
or profile, for instance), assume that everything you
write, exchange or receive on a social media site is
public.
© 2010 Bloomberg Marketing

7. Twitter Basics
Profile
 Handle
 Picture
 Bio
 Link
 Design
© 2010 Bloomberg Marketing

8. Twitter Basics
 Tweet
 Follow
 Unfollow
 Block
 Direct Message
(DM)
 ReTweets (RT)

9. 8 Twitter Tips
1. Twitter Handle
• Every character counts
• Brand consistency
2. Your Page
• Link to your most relevant page
• Brand consistency
3. Your Avatar
• People relate to people
4. Content Direction
• Authenticity while being a brand steward
• Who are you writing (for)?
• Value, information, personality, relationship building,
ask questions
• Establish yourself as a helpful person
© 2010 Bloomberg Marketing

10. 8 Twitter Tips
5. Find Followers
6. Listen to the conversations
7. Join in
• RT .. Retweet the highest complement .. Or a
spam tactic
• # Tag Chat conversations
8. Monitor tweets: http://searchtwitter.com
© 2010 Bloomberg Marketing

11. A Tweet Book Sale
$$
© 2010 Bloomberg Marketing

12. CREWTeen On Twitter
Develop Your Plan
1. What do you want to happen – or What are
your Goals?
2. Who do you want to talk to –or- Who are
your “customers?”
3. What will you tweet about – or what is your
Content Direction and what Value will you
bring to your “customers?”
4. What will be your bumper guards –or-
Guidelines?
5. How will you know if it worked – or- What
is Success?
© 2010 Bloomberg Marketing

13. Content Direction
Content Ideas
 People I’ve met
 What I’ve learned
 How I’ve changed,
 Perceptions of “summer school”
 What’s been fun
 What I would change,
 Lessons learned from classes,
 Summer activities for teens in Atlanta
 Getting ready for college
© 2010 Bloomberg Marketing

14. Develop Guidelines
 How will the CREW brand be reinforced?
 How will the Eastlake Foundation brand be
respected?
Implementation
 Posting frequency
 @s
 Who will you follow?
 Will tweets be identified by team/individual,
or individual only?
 What is success?
© 2010 Bloomberg Marketing

15. Capture your Tweets and create an eBook of your
CREWTeen experience
© 2010 Bloomberg Marketing

16. From Diva Marketing To YOU!
Toby Bloomberg
Bloomberg Marketing/Diva Marketing
www.divamarketingblog.com
@tobydiva
http://www.box.net/shared/9bjvmyxeqe
© 2010 Bloomberg Marketing