Course information Entrepreneurship and Innovation 2015

1. Entrepreneurship & Innovation
(ages 16-20)
Creating pack leaders!
An Experience in Design Thinking and Digital Prototyping

2. A program that develops competencies related to entrepreneurship :
creativity, innovation, teamwork, communication, flexibility and grit.
Program Outputs
Course Content
Each student company will create a working prototype of a mobile app or
website responding to an identified need in their prospective communities.
They will also complete a business plan that will be presented to a panel of
industry representatives for evaluation and feedback.
Cerftication provided through Mozilla Open is awarded to all participants who
complete the program (http://openbadges.org/about/)
This course will guide students through the steps of user-centered design
thinking with the aim to create a product prototype and business plan
responding to a real-life need. Design thinking is a tool for tackling complex
challenges that has been used to find new solutions in various fields.
A special focus is made to develop technology literacy through digital
prototyping. The students will acquire skills with Wordpress web design and
MIT AppInventor. Students are also introduced to a number of business
thinking tools including the Business Model Canvas.
Skills Acquired

3. Facilitator
Cristina Lastra Ravn :
• Instructor and coordinator, ESADE MSc Marketing program.
• McKinsey collaborator for Social Initiative, devlopped the 1st Generation Spain
Barcelona program as a Soft Skills Professor and Mentor.
• E-learning Certificate in Design Thinking for Business Innovation
(Darden School, University of Virginia).
Course Location
ESEI Business School
Carrer de Montevideo, 31
08034 Pedralbes, Barcelona
www.eseibusinessschool.com
Course Dates
Dates: 12 Saturdays from November the 14th to February the 27th
Time: 12:00 - 14:00

4. Addi$onal
Informa$on
Course language:
Course delivery is in English
Target Learner:
Students ages 16 - 20
Registration:
Register Here! or visit www.mindconnex.net/register/
In order to provide an enriched experienced, the course is limited to 20 spaces.
Note: Registration for the course will be closed on 01/11/2015
Course Price: 375 euros [12 weekend sessions]
Payment Terms: 125 euros registration
50% balance by 20/12
100% balance by 31/01
5% discount for full payment by 14/11
5% discount for group registration (minimum 5)
Payment Methods: Paypal, Bank Transfer or Credit Card via Paypal
More questions? Please email info@mindconnex.net
Registration
closes
31 October