Ric Anderson is a senior multi-channel merchandising executive with extensive experience leading retail and wholesale organizations. He has a proven track record of creating vision and executing successful merchandising strategies. Some of his key accomplishments include developing innovative initiatives that increased sales by 15-25% at various companies and leading cultural strategy classes for Sears' executive teams. Anderson is currently the CEO of his own strategic brand consultancy firm, where he provides interim executive leadership and retail/wholesale consulting.

1. RIC L. ANDERSON
Phone: (214) 544-7350  Cell: (214) 632-9652
rla@andersonbrand.com www.linkedin.com/in/ricanderson11
SENIOR MULTI-CHANNEL MERCHANDISING EXECUTIVE: RETAIL, WHOLESALE
Diverse Senior Executive with a passion for creating “The Customer Experience” as a competitive advantage.
Unique skill sets obtained from executive leadership and management experience in National, Specialty, and
Regional Retail & Wholesale Organizations. Proven executive skills that create vision, development and execution of
successful retail merchandising strategies. Seeks innovative solutions within retail strategies to create unique values in
the market; brands products to be “top of mind”; builds teams that contribute and execute the strategy.
KEY ACCOMPLISHMENTS AND SKILL SETS
CUSTOMER CENTRIC PASSION: Analyzed, developed and executed successful retail merchandising strategies
based on creating a better “Customer Experience” for Specialty & Department Stores and Wholesale Companies.
MERCHANDISING STRATEGIES: Merchandised, sourced and executed successful strategies for multiple
products: Apparel, Footwear, Accessories, Children’s, Intimate Apparel, Home Décor and Gourmet Food.
VISIONARY & ENTREPRENEUR: Leadership of teams to successful creation of Fossil Leather, Harry and
David Chocolate, Russell Newman Intimates, Baskin’s and Sears (B2B –Direct to Customer- Store within a Store).
INNOVATION INITIATIVES: (Sears) Test of new “Store within a Store” idea created 15% increases. (Harry &
David) New Assortment and Transition initiatives created 25% increases. (Fossil) New Key Chain Product
produced GM$ to fund the entire division. (Marich) Cross functional seasonal strategy increased sales by 25%
EXECUTIVE LEADERSHIP & CULTURE: (Sears) Highest Cultural Rating of all Sears Merchandising Teams. Led
Culture and Strategy Classes to Sears Executive Leadership & Merchandising Teams. (May Co.) DMM of the Year.
MULTI-CHANNEL RETAIL CHANNELS: (Sears): Vision and development of 5 Revenue Channels. Innovative
E-Commerce strategy that increased sales and profit by 120%. Developed $100M B2B strategy. Created new direct
to customer E-Mail strategy including E-Catalogs. Execution and leadership of Retail Catalog as a revenue channel.
P&L – OPERATIONS: Management of Sears Footwear $750M, Russell Newman- Intimate Apparel, Harry and
David – Stores and Wholesale, and Fossil. Direct or dotted line leadership of Store Operations in each company.
INTERNATIONAL EXPERIENCE: Sourced and managed partnerships with leading manufacturers in 14
countries with multiple products. Skill sets to execute the entire process of “concept to shelf” relationships.
PROFESSIONAL EXPERIENCE
ANDERSON STRATEGIC BRAND CONCEPTS, McKinney, TX 2008-Present
CEO – President: Interim Retail & Wholesale Merchandising Executive, Retail & Wholesale Consultant, strategic
planning and brand consultancy focused on Retail & CPG Products requiring cross functional rejuvenated models.
 Developed the Brand Vision that clarified Brand and Strategy issues for PFI Western in footwear and apparel..
 Built and facilitated the successful Corporate Brand Strategy for Marich Confections- increased sales& margins.
 Restructured Cabela’s Merchandising and Inventory Organization in partnership with another consultancy firm.
 Created Vision and executed innovative initiatives for “Brick and Mortar” Strategy at Wisteria Home Decor.
 Instruct MBA Classes on Retail Strategy at SMU’s Cox School of Business Leadership Center.
SEARS HOLDINGS CORPORATION, Hoffman Estates, IL 2005-2008
Vice President, General Manager: Retail Merchandising Executive
 $750M P&L accountability in four revenue channels across 920 Stores; 40+ direct and indirect reports.
 Highest performing Softlines category in Sears 2007-2008, with highest GM% in store history.
 Achieved highest “Cultural Leadership Rating” across all Sears merchandising divisions.
 Innovative Retail Merchandising processes to analyze, manage financial opportunities and set goals within Shoe
Division (Good-OK- Ugly, Lifestyle financial reviews, “Big Idea”, Critical Thought Process, Purple Cow Focus)
 Developed Vision, goals and executed E-Commerce footwear strategy increasing sales to $10 M in 18 months.
 Innovative Key Initiatives & Goals: Work strategy, E-Commerce, Top 200 Inventory Strategy, and “Mad About
Shoes” marketing event to positioned division for growth in Sales, GM$ and value in the customer’s mind.

2.  Leadership of an industry leading $125 M Retail Work Boot partnership with cross functional support groups
resulting in Sears as the “destination” in Work Footwear. Re-established direct mail as a product revenue
channel through Work Boot & Apparel Catalog. Created $100M B2B Work partnership strategy.
 Entrepreneurial Store Operational processes to train field, open communications and drive productivity.
ANDERSON STRATEGIC BRAND CONCEPTS, McKinney, TX 2004-2005
CEO – President: Interim Retail Merchandising Executive, Consultant-Retail and Wholesale, strategic planning and
branding consultancy focused on Retail and CPG businesses requiring defined rejuvenated models and objectives.
 Leadership and development of the Vision for the “Turn-Around Merchandising Strategy” for Baskin’s
(Women’s, Men’s, Children’s Apparel Specialty Stores own by Private Equity).
 Created and successful execution of Merchandising, Brand, Marketing, and Online Strategies for apparel and
footwear, meeting goals of sustainable sales increases, reduced marketing costs, improved profits (500bps GM
% increase), customer frequency, destination shopping, lower inventories and roadmap for scalability.
 600% ROI performance on Exit Strategy for the Private Equity Group- dramatically above expectations.
RUSSELL-NEWMAN, INC. Denton, TX 2002-2004
President of Intimate Apparel, Executive Leadership Consultant
 Authored corporate vision for new structuring model that created strategic competitive advantages and
processes to increase growth organically and by acquisition: doubled size through acquisition in 2007.
 Launched Company Profile/Brand Identity with first E-Commerce and informational marketing brochure.
 Created new Intimate Apparel Division generating first year sales of $5M.
 Partnership and License of Caribbean Joe Sleep and Daywear lines for company.
HARRY and DAVID, Medford, OR 2000-2002
Senior Vice President, Retail Stores and Wholesale Division
Led creation of new merchandising revenue model for “Brand” contributing to additional Sales, GM$.
 Identified and executed strategy for a $50M chocolate wholesale opportunity with first year sales of$5 million.
 Successful partnerships with cross functional teams from support groups needed for every element of execution from
product development to packaging.
 Increased sales by 10% through affinity cross selling plan and a new “Big Three” product strategy.
 Innovative strategic merchandising and marketing process templates for current and new events.
SAKS INCORPORATED, Des Moines, IA 1997-2000
Senior Vice President/General Merchandising Manager/ Shoes/Accessories/Intimate/Kids
Developed and executed annual long-range strategic plans for children’s, accessories, shoes, and intimate apparel
categories - $160M in annual sales.
 Increased comparable store sales by 15% and GM$ by 17% through multiple product & brand strategy initiatives..
 Intimate Apparel Team Leader for Saks Inc. Best performing category merchandising team in all Private Labels.
 Best performing Footwear and Accessory Divisions in Saks Inc. through execution of innovative cross
functional marketing programs.
 Developed innovative new Coach, Fossil and Tommy Hilfiger Concept Shops with marketing strategies.
WHITEWING CLOTHING COMPANY, McKinney, TX 1995-1996
CEO-President – Creative Concepts, Sales, P & L
Founded a company based on creating multiple clothing brands and developing brand images for companies.
FOSSIL INC., Richardson, TX 1991-1995
Vice President, Leather Division – Strategy, P & L, Sourcing, Design, Packaging, Sales
Pioneered and led team that built the Fossil Leather division into an industry leader in fashion leather accessories.
Developed the Brand Position Strategy that is still used today and has grown to an over $200M Division.
ADDITIONAL EXPERIENCE
MAY DEPARTMENT STORES: Vice President/ DMM Footwear & Intimate Apparel.
 Leadership - Divisional Merchandising Manager of the year, highest performing Division in May Co.
 Increased Intimate Apparel Sales & Profit through innovative merchandising & marketing initiatives.
 Built trust by creation, execution and facilitating cross functional “Store/Merchant/Vendor Seminars”
RIC L. ANDERSON, 2

3. FEDERATED DEPARTMENT STORES: Divisional Merchandising Manager Footwear
NEIMAN-MARCUS: Buyer Footwear (Best performing Team in Carter Hawley Hale – 2 years in a row)
EDUCATION
Missouri State University, 1976 Springfield, Missouri BS, Business Management and Marketing
Graduated Cum Laude Who’s Who in American Colleges and Universities
RIC L. ANDERSON, 3