Target experienced a data breach in late 2013. Within a few minutes of the first blog post, the story spread like wildfire and placed Target in the national spotlight -- and not for a good reason.
This presentation demonstrates how an issue can be tracked by evolve24 to mitigate issues, manage communications and monitor reputation loss.
Technologies and Policies for a Defensible Cyberspacemark-smith
Whether curious or malicious hackers, organized criminals, or national spies or soldiers, for decades, those who want to use cyberspace to attack have held nearly all the cards. Cyber attack has been, for decades, far easier than cyber defense.
Get customer insights and track behaviour using social media data.
Fagligt Oplæg om ‘Big Data & Social Media’ med fokus på, hvordan man kan bruge big data fra de sociale medier til at få indsigt i kundeadfærd, og hvordan løsninger, processer og produkter kan designes.
How People Care about their Personal Datatheir Data Released onReleased on So...Kellyton Brito
Content sharing services have become immensely popular on the Web. More than 1 billion people use this kind of services to communicate with friends and exchange all sorts of information. In this new context, privacy guarantees are essential: guarantees about the potential release of data to unintended recipients and the use of user data by the service provider. Although the general public is concerned about privacy questions related to unintended audiences, data usage by service providers is still misunderstood. In order to further explore this level of misunderstanding, this work presents the results of a survey conducted among 900 people with the aim of discovering how people care about the use of their personal data by service providers in terms of social media. From the results, we found that: (i) in general people do not read license terms and do not know very much about service policies, and when presented with these policies people do not agree with them; (ii) a good number of people would support alternative models such as paying for privacy or selling their personal data; and (iii) there are some differences between generations in relation to how they care about their data.
Technologies and Policies for a Defensible Cyberspacemark-smith
Whether curious or malicious hackers, organized criminals, or national spies or soldiers, for decades, those who want to use cyberspace to attack have held nearly all the cards. Cyber attack has been, for decades, far easier than cyber defense.
Get customer insights and track behaviour using social media data.
Fagligt Oplæg om ‘Big Data & Social Media’ med fokus på, hvordan man kan bruge big data fra de sociale medier til at få indsigt i kundeadfærd, og hvordan løsninger, processer og produkter kan designes.
How People Care about their Personal Datatheir Data Released onReleased on So...Kellyton Brito
Content sharing services have become immensely popular on the Web. More than 1 billion people use this kind of services to communicate with friends and exchange all sorts of information. In this new context, privacy guarantees are essential: guarantees about the potential release of data to unintended recipients and the use of user data by the service provider. Although the general public is concerned about privacy questions related to unintended audiences, data usage by service providers is still misunderstood. In order to further explore this level of misunderstanding, this work presents the results of a survey conducted among 900 people with the aim of discovering how people care about the use of their personal data by service providers in terms of social media. From the results, we found that: (i) in general people do not read license terms and do not know very much about service policies, and when presented with these policies people do not agree with them; (ii) a good number of people would support alternative models such as paying for privacy or selling their personal data; and (iii) there are some differences between generations in relation to how they care about their data.
Optimize Social Listening and Monitoring to Uncover Unmet Consumer NeedsInspire
Dave Taylor, director of research at Inspire, discusses ways that pharmaceutical and biotech companies can appropriately and effectively leverage social listening and monitoring. Taylor presented at the CBI BioPharma Social Media and Digital Platforms conference in February 2016 in Philadelphia, PA.
Researching Social Media – Big Data and Social Media AnalysisFarida Vis
Researching Social Media – Big Data and Social Media Analysis, presentation for the Social Media for Researchers: A Sheffield Universities Social Media Symposium, 23 September 2014
I use this presentation to give people a quick introduction to Social Media Analytics. My goal was to make it visual, rather than very descriptive. It exemplifies how you can extract value from social media conversations and apply those to everyday decisions.
Social media is no longer a fad or what you do for fun at night. Instead social media plays a big role in how to connect with citizens and improve collaboration in public service agencies. This session will teach you how to use social media effectively in government from tactical tips to insight on navigating the legal and security hurdles.
#ThinkPH Social Media Sentiment AnalysisRobin Leonard
My presentation at #ThinkPH 'The Internet, Big Data and You' Conference, on August 23, 2013 at New World Hotel, Makati.
Click here to see the #ThinkPH conference details and agenda: http://www.rappler.com/bulletin-board/36539-agenda-rappler-google-thinkph-internet-big-data-conference
Event hosted by Rappler, Google and SocialGood.
My slides cover:
1. Why analyze sentiment?
2. How does sentiment analysis work?
3. Practical applications
4. Sentiment of #ThinkPH Conference
Integrating Behavioural Science in Government CommunicationMike Kujawski
This is a deck I created for my presentation at the International Government Communicators Forum (Sharjah, UAE) with a goal of helping government communicators move beyond “awareness building” and into actual behaviour change using a social marketing framework.
Social Media Crisis Management | MIT Short Course 2012Heather Read
How does social media impact a crisis? How do you develop an action plan to respond? Get a practical guide from Heather Read, Program Manager of Social Media @ DuPont.
Optimize Social Listening and Monitoring to Uncover Unmet Consumer NeedsInspire
Dave Taylor, director of research at Inspire, discusses ways that pharmaceutical and biotech companies can appropriately and effectively leverage social listening and monitoring. Taylor presented at the CBI BioPharma Social Media and Digital Platforms conference in February 2016 in Philadelphia, PA.
Researching Social Media – Big Data and Social Media AnalysisFarida Vis
Researching Social Media – Big Data and Social Media Analysis, presentation for the Social Media for Researchers: A Sheffield Universities Social Media Symposium, 23 September 2014
I use this presentation to give people a quick introduction to Social Media Analytics. My goal was to make it visual, rather than very descriptive. It exemplifies how you can extract value from social media conversations and apply those to everyday decisions.
Social media is no longer a fad or what you do for fun at night. Instead social media plays a big role in how to connect with citizens and improve collaboration in public service agencies. This session will teach you how to use social media effectively in government from tactical tips to insight on navigating the legal and security hurdles.
#ThinkPH Social Media Sentiment AnalysisRobin Leonard
My presentation at #ThinkPH 'The Internet, Big Data and You' Conference, on August 23, 2013 at New World Hotel, Makati.
Click here to see the #ThinkPH conference details and agenda: http://www.rappler.com/bulletin-board/36539-agenda-rappler-google-thinkph-internet-big-data-conference
Event hosted by Rappler, Google and SocialGood.
My slides cover:
1. Why analyze sentiment?
2. How does sentiment analysis work?
3. Practical applications
4. Sentiment of #ThinkPH Conference
Integrating Behavioural Science in Government CommunicationMike Kujawski
This is a deck I created for my presentation at the International Government Communicators Forum (Sharjah, UAE) with a goal of helping government communicators move beyond “awareness building” and into actual behaviour change using a social marketing framework.
Social Media Crisis Management | MIT Short Course 2012Heather Read
How does social media impact a crisis? How do you develop an action plan to respond? Get a practical guide from Heather Read, Program Manager of Social Media @ DuPont.
Emotion Drives Behavior: Building a Data Narrativeevolve24
Suffering from data overload? Looking for better answers from all that data? Seth Howell, evolve24's Director of Data Science, walks through a new approach to Big Data analysis and how to transform "all that data" into a compelling narrative.
Gaining and Maintaining a Competitive Advantage with SOCIAL MEDIA (WSI - Cyprus)WSI (Cyprus)
You keep hearing about social media and how it's spreading like wildfire. But as a business
person with a crazy schedule - saddled with the added stress of rocky economic times and a
shrinking marketing budget - you need to know: Is there any real business value to social media,
or is it mostly buzz? And if there's value, how on earth will I have time to learn it and use it
effectively?
We set out to answer these questions and ended up writing “Our Playbook for Digital Crisis Management 3.0.” Born out of our global experience preparing for and responding to brand and corporate crises, it’s now part of our global training program.
We wanted to understand how social media was fundamentally changing the way we approach crisis management. We wanted to marry established crisis practices with the most evolved thinking in social media marketing and social business practices. We also wanted to be highly practical – today’s experts need a suite of apps they can quickly access when a crisis threatens to break.
AI in the Social Sciences Presentation April Heyward
April Heyward gave an invited talk titled "AI in the Social Sciences" for the Hawaii Data Science Institute on how she employs Artificial Intelligence in her research.
ScenarioYou are an employee at D&B Investigations, a firm that c.docxjeffsrosalyn
Scenario
You are an employee at D&B Investigations, a firm that contracts with individuals, companies, and government agencies to conduct computer forensics investigations. D&B employees are expected to observe the following tenets, which the company views as the foundation for its success:
· Give concerted attention to clients’ needs and concerns.
· Follow proper procedures and stay informed about legal issues.
· Maintain the necessary skill set to apply effective investigative techniques using the latest technologies.
Your manager has just scheduled a meeting with an important prospective client, and she has asked you to be part of the team that is preparing for the meeting. The prospective client is Brendan Oliver, a well-known celebrity. Last night, Mr. Oliver’s public relations team discovered that someone obtained three photos that were shot on his smartphone, and tried to sell the photos to the media. Due to the sensitive nature of the photos, Mr. Oliver and his team have not yet contacted law enforcement. They would like to know if D&B can provide any guidance or support related to the investigation—or, at the very least, if D&B can help them prevent similar incidents from occurring in the future. At this time, they do not know how the photos were acquired. The public relations team is wondering if a friend, family member, or employee could have gained direct access to Mr. Oliver’s phone and obtained the photos that way, although the phone is usually locked with a passcode when Mr. Oliver is not using it. In addition, Mr. Oliver emailed the photos to one other person several months ago. He has not spoken with that person in the last few weeks, but he does not believe that person would have shared the photos with anyone else.
Your manager plans to use this initial meeting with Mr. Oliver and his public relations team to establish rapport, learn more about the case, and demonstrate the firm’s expertise. The company sees this as an opportunity to build future business, regardless of whether they are retained to help with the investigation of this case.
Tasks
To help the team prepare for the meeting, your manager asks you (and your colleagues) to consider and record your responses the following questions:
· What is the nature of the alleged crime, and how does the nature of the crime influence a prospective investigation?
· Based on the limited information provided in the scenario, what is the rationale for launching an investigation that uses computer forensic activities? Would D&B and/or law enforcement need
· additional information in order to determine if they should proceed with an investigation? Why or why not?
· What would you share with the client about how investigators prepare for and conduct a computer forensics investigation? Identify three to five key points that are most relevant to this case.
· What sources of evidence would investigators likely examine in this case? Provide concrete examples and explain your rationale.
.
When it comes to how our stakeholders seek and share information, we live in a noisy and multilateral world. And, with widespread content shock, campaigns have little chance of rising above the din unless they are wildly compelling and targeted.
That’s why every communications program must be built on three pillars: informed by data, crafted with passion, distributed with precision.
Communications and PR campaigns must begin with deep human insights.
This eBook explores how to use data to build relevant narratives; create activations that excite; find the most important channels in which to place and amplify them; and to ensure content is found by the people who matter most.
Read on for data types and sources, and real-world use cases, for the four primary insights categories we believe should be considered.
SOCIAL MEDIA ANALYSIS WITH REFERENCE TO CAMBRIDGE ANALYTICA.pptxvindhiyasaravanan1
notes on social media analysis with reference to Cambridge Analytica. In this case a the users information has been auctioned to the hackers by the social media platform founders. It also deliberately explains the boon and ban on social media scandals. It also emphasis the need of awareness regarding spam operators.
How You Can Use Math & Split Testing To Go ViralJustin Brooke
Viral isn't just a game of chance, it's based on psychology and mathematics. Hit the right buttons with your audience's psych and convince them to share.
These are 4 discussions posts responses, I need one response per p.docxrandymartin91030
These are 4 discussions posts responses, I need one response per post for a total of 4 responses. Must be APA format have at least 1 verifiable legitimate sources per response in-text citations, reference list .at least 150 words per responses
This is due by November 10, 2019 Sunday at 1 pm EST. Plagiarism free.
Discussion 1
#1
Carter
A problem solving culture gets together to handle to “root cause” of an incident, crises or disaster. The outcome is to come up with viable strategies on how to solve or prevent past, present and future hazards that might affect the area in which they live. A thorough analysis of all of the hazards that might affect their area is where the team should start. Then, they should make recommendations as to what needs to be done in order to assure the safety of all people. Such a culture can be integrated in various public safety organizations. A problem solving culture can be established in several ways.
-You can make sure that you have effective leadership.
-You can be up to date in the latest technology in public administration.
-You can develop policies that reflect today all hazards and have ready-appropriate responses to them.
-You can integrate your team with other operational organizations that will ensure an all-around safety team for you area.
In today’s society, encouraging all employees of the organization to participate is the best way to develop solutions to your problems. They need to be prepared and equipped to meet the problem-solving challenges. In turn, organizations should make substantial investments in developing the problem-solving skills of the employees. There is always more than one way to solve a problem. Having numbers working on that problem gives you more of an advantage in the decision-making process.
Reference;
Luckman, J & Verble, D. (2014) How a Problem-Solving Culture Takes Root
https://www.lean.org/LeanPost/Posting.cfm?LeanPostId=158
Satyendra. (March 19, 2016) Problems Solving Culture in the Organization
https://www.ispatguru.com/problem-solving-culture-in-the-organization/
#2
Chauca
A problem solving culture is established in a public organization only when they consistently seek out and solve their employees problems. For most people, that means undertaking a profound cultural change, which must begin from the top. Openness to talking about problems is important, talking about “issues” or “opportunities” rather than “problems” sounds like a good way to avoid sounding negative or critical. Great problem solving begins with the ability to acknowledge problems and a willingness to see them without judgment. Willingness to see problems wherever they may be is key to cultivating a problem solving culture. Before you can acknowledge a problem, you have to be aware of it. Identifying problems, particularly before they grow into a crisis, is a skill that can be learned. Understanding that small problems matter means most large organizations design their processes for managing big,.
What's Trending (Right Now!) in Personal Financeevolve24
With millions of conversations taking place across the Internet… perhaps you’re wondering what people are talking about, and caring about most, (right now!) when it comes to personal finance.
In this webinar, Karin Kane's COO, covers the latest top of mind topics across social and traditional media. From healthcare and minimum wage to saving for retirement and post-graduate concerns, this short overview has you covered.
For more finance trends or to inquire about monthly Finance trend reports, contact sales@evolve24.com.
On-Demand Webinar: Insights From SXSW 2015evolve24
The SXSW Interactive Festival is synonymous with innovation, technology and emerging trends. How you can YOU take advantage of all the cool tech, tools and trends—whether you were in Austin for the 5-day fest or not?
On-Demand Webinar Link: https://www.youtube.com/watch?v=m_nTO-zJ3qI
#AppleEvent: What People Really Cared Aboutevolve24
evolve24 takes a deeper look at Apple's press conference in September 2014 to better understand what people are most interested in. Conversations are measured by Emotion Score™ plus volume and sentiment.
The 2014 Loyalty Social Survey: Connecting Emotion and Sentiment to Brand Loy...evolve24
Maritz partnered with evolve24 to conduct a first-of-its-kind social intelligence study of the U.S. loyalty landscape, providing intriguing and revealing loyalty insights from the world's largest focus group -- the American consumer. The study analyzes consumer conversations across the digital social grid (Facebook, Twitter, blogs, forums, social news outlets) to find out what really drives brand loyalty.
No matter where you look today, another "big" brand is falling victim to crisis, which is only amplified by today's global connectivity.
Whether it's Target and its latest consumer data breech, Paula Deen 's brand under attack for failing to have a cohesive crisis communications strategy in place, Toyota announcing another recall or General Mills' making a controversial decision to go GMO-Free, one thing is for certain: the public will tell you what they think via social media. And brands better be willing to listen.
Join Noah Krusell, Director of Analytics & innovation at evolve24, and David Johnson, CEO of Strategic Vision, LLC, as they discuss the importance of building brand equity before a crisis to improve their ability to rebuild trust after a crisis hits.
Analyzing Social Media Conversations in Agricultureevolve24
Jay Harrison shares how social media can be analyzed to identify the most pressing topics of conversation within an industry using agriculture examples, and how businesses can use these insights to get ahead of emerging issues.
PRSA 2013 Pre-Conference: Managing the Non-Market Environment & Social Mediaevolve24
This presentation from Noah Krusell, Chief Analytics & Innovation Officer, evolve24, shows staggering financial repercussions that can result from unplanned events, including a chart that illustrates the billions of dollars lost by various companies due in part to activists via social media.
Using Social Data to Identify Consumer-Driven Trends in Agricultureevolve24
evolve24's Jay Harrison and Heather Rueschhoff explore how companies can go beyond social media monitoring with social intelligence to help companies get ahead of issues that will affect their business.
31052024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
01062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
role of women and girls in various terror groupssadiakorobi2
Women have three distinct types of involvement: direct involvement in terrorist acts; enabling of others to commit such acts; and facilitating the disengagement of others from violent or extremist groups.
हम आग्रह करते हैं कि जो भी सत्ता में आए, वह संविधान का पालन करे, उसकी रक्षा करे और उसे बनाए रखे।" प्रस्ताव में कुल तीन प्रमुख हस्तक्षेप और उनके तंत्र भी प्रस्तुत किए गए। पहला हस्तक्षेप स्वतंत्र मीडिया को प्रोत्साहित करके, वास्तविकता पर आधारित काउंटर नैरेटिव का निर्माण करके और सत्तारूढ़ सरकार द्वारा नियोजित मनोवैज्ञानिक हेरफेर की रणनीति का मुकाबला करके लोगों द्वारा निर्धारित कथा को बनाए रखना और उस पर कार्यकरना था।
‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
In a May 9, 2024 paper, Juri Opitz from the University of Zurich, along with Shira Wein and Nathan Schneider form Georgetown University, discussed the importance of linguistic expertise in natural language processing (NLP) in an era dominated by large language models (LLMs).
The authors explained that while machine translation (MT) previously relied heavily on linguists, the landscape has shifted. “Linguistics is no longer front and center in the way we build NLP systems,” they said. With the emergence of LLMs, which can generate fluent text without the need for specialized modules to handle grammar or semantic coherence, the need for linguistic expertise in NLP is being questioned.
2. The Example
An illustration of how an issue is
tracked by evolve24 across media
channels, influencers and
geography
2
3. Research Methodology
• This is a sample article set to demonstrate evolve24’s capabilities.
Typical data sets tend to be much larger.
• The dataset examined consists of English-language web, blog,
Facebook, and forum content for the top 50 retailers in the U.S. For
this example, Twitter was sampled at 1%.
• The Target breach conversation was isolated using the date range of
December 18, 2013, to February 28, 2014. Keywords included
credit, debit, card, data, register, store, millions, etc. paired with
terms such as breach, hack, stole, attack, theft. All variations
(plurals, tenses, etc.) were also included. This sample data set
included 87,000 unique articles.
3
4. Key Findings & Recommendations
• The story of the Target data breach spread quickly. Within a few minutes
of the blog post, Krebs’ security-oriented followers were discussing it on
Twitter.
• Online forums and news sites picked up the story quickly. By the time
of Target’s announcement several mainstream media sources had already
picked up the news.
• The data spread quickly throughout the U.S. (with particular coverage in
California) and the world.
• At first, most discussions were strictly about the breach. As time
passed, topics shifted to the number of cards affected and the possibility of
personal information being shared on the black market. A few days later, the
news that pins might have been compromised also broke.
• Overall, the concern that resonated most with consumers was personal
information had been compromised and was now online and available for
criminals to use rather than the breach itself.
• The steps Target and the banks took to reissue cards mitigated much
of the concern around the issue, but, as of Fall 2014, Target’s reputation
had yet to fully recover.
4
5. The Announcement: Krebs on Security
According to examined data, Brian
Krebs first broke the news of the
suspected Target data breach, and
immediately tweeted his story. From
there security minded followers started
to retweet.
Both of Krebs’ initial posts
mentioned “Black Friday,” which
functioned to heighten concern for
consumers. From the outset, the
scale of consumers affected was in
the “millions.”
5
6. The Target data breach story
originated on the Krebs on
Security blog.
Brian Krebs immediately
tweeted about his discovery.
Within the first few hours,
Twitter users and online news
picked up the story. The story
proliferated through Twitter
the first hours post-
announcement.
Krebs blog
& Tweet
6
The First 8 Hours
How did the story evolve?
7. Less that 24 hours after
Krebs, USA Today (early
edition) contacted Target,
Visa and the Secret
Service to confirm the
story.
At 11:00 a.m. Target gives
a press conference and
the story explodes on
Twitter and on the web.
7
24 Hours Later
How did the crisis evolve over time?
8. The First 24 Hours
How did the crisis evolve through media channels?
Krebs
post at
1:30 PM
12/18
Spread from
social to
traditional
Viral growth
begins with
Target press
conference
Less than 24 hours after Brian Krebs’ blog post, news of the breach had spread through
Twitter and social media channels. Traditional media picks up at around the 6-8 hour mark.
Coverage explodes in conjunction with Target’s press conference at 11 a.m. the next day.
8
9. February 2014
How did the crisis evolve through media channels?
Coverage rapidly accelerated from 12/19-12/25 with information sharing in both social and
traditional media. Volume increases at a slower rate from 12/25-1/8 during the holiday week
and spikes on Jan. 9 as news of more cards affected surfaces.
9
10. How did the story spread nationally?
The story originated
from Krebs, based
in Virginia. Within a
few hours the story
spread nationally.
Enter slide show
mode to see the
data spread.
10
11. How did the story spread internationally?
The story originated
from the United
States. Within an
hour, it spread to
Canada and the
UK. Within 3 hours,
to India and then
throughout Europe.
Enter slide show
mode to see how
the story spread
around the world
over the first 72
hours.
11
12. How did topics trend over time?
Initial
conversations
focused on the
facts: credit
cards at risk,
breach affects
40MM
News of other
affected retailers
spreads
12
13. Which topics are consumers more
emotionally invested in?
• Of all sub-topics identified within
coverage of the breach, having
‘personal information compromised
online’ is the most emotional topic. In
other words, the topic most likely to
change consumers’ behavior towards
Target.
• Low emotion/high volume topics like
‘credit cards sold on the black market’
are talked about frequently, but are
less of a concern.
13
14. Who is connected to the conversation?
• Target’s network during the
breach is a good example of
what a viral network looks
like. There is an absence of
identifiable clusters talking to
one another, meaning no
one stakeholder or group is
pushing a clear agenda.
• To put this into context, the
image on the right is an
example of a network with
identifiable and connected
clusters. This is an example
of what a concerted effort
looks like. Had we seen this,
we would have suspected a
few individuals were driving
the story.
14
15. Top Publications
Financial and personal
finance publications led most
of the coverage of the breach
although it did receive
coverage in security blogs
and trade discussions as
well.
Unsurprisingly, most of the
news was negative, though
specific positive coverage
talked to Target’s immediate
announcement of the news
and the steps the company
and various banks took to
mitigate the impact.
15
16. What impact did the breach have on Target?
The data breach eroded consumer opinion about Target and the company was not fully able to recover
over the time period shown. Announcement days saw the greatest loss in consumer opinion.
*evolve24’s Consumer Opinion score calculates and weights the intensity of brand sentiment, the credibility of the source,
and the placement / relevancy of the brand within a given article.
16
18. e24 Online Reputation & Emotion
Online Reputation
evolve24 uses advanced text analytics and patent-pending algorithms to convert social
conversation into a repeatable metric to quantify consumer perception in the online/social
space. Each document (blog, comment, article) receives a reputation score, which is
comprised of the sentiment of the brand, the relevancy of the document towards the
brand, and the credibility of the source.
The reputation score provides a metric for companies to compare its brand performance
over time, and to benchmark against competitors.
Emotion
evolve24’s Emotion Score™ is a weighted measure that calculates the emotional intensity of
a discussion. This measure is based on academic principles of risk communication and
behavioral psychology. The measure offers a scientific and consistent measure for
determining how persuasive a message is on an audience about a given issue or entity. This
provides an indicator of how an audience will react to a given situation. For example, a high
Emotion Score™ indicates that an audience is more likely to react to a given issue becuse
they are emotionally invested.
18
19. • PreCISE™ is a multi-step algorithm designed to start with millions of social and traditional media
observations and arrive at the highest-priority insights in a repeatable, automated fashion.
• Topic Modeling: PreCISE™ applies a state-of-the-art text analytics technology called Topic
Modeling (TM) to discover the topical structures of social media documents and classifies those
documents into different topical categories. TM learns the topical categories from a set of
documents directly; no knowledge about the topical categories is required in advance and in TM,
unlike in other methods, a document can be assigned to multiple topical categories.
• Predictive Issue Ranking: Ranking is performed by combining several per-issue summary
metrics into a single quantitative score for each issue. These per-issue quantitative scores may
then be sorted numerically to determine the overall order of significance of the issues. These
summary metrics, calculated for each issue, include:
• Volume (Core Messages)
• Sentiment (Core Messages)
• Influencer Network Strength
• Speed (Velocity)
• Emotional Intensity
19
PreCISE™ - A Predictive Analytic
20. PreCISE™ Component Overview
The PreCISE™ method combines weighted measures to determine which issues are most likely to
affect your industry and brand. The method is comprised of the following:
Prediction: Better forecasting through combined information
– Predictive Issue Ranking
Core Messages: A measure of messages and sentiment
– Volume: Number of documents for an issue
– Sentiment: Average sentiment score for a given document or stakeholder
Influence: A measure of the entities shaping the outcomes
– Influencer Network Strength: Issues with sporadically-mentioned or weakly-associated
entities are most likely not the imminent targets of focused action in the real world.
Speed: A measure of how quickly the issue is advancing
– Using various weights based on overall article count per day coupled with the speed at which
positivity, neutrality, or negativity is increasing/decreasing.
Emotion: A measure of the potential for the issue to change behavior
– Emotion scores also provide an indication of how likely it is that an audience will react to a
given situation. Higher emotion scores indicate an audience is more likely to react to a given
issue, as behavioral research proves they are more emotionally invested.
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