This document discusses collaborating with consumers in Asia and best practices for online communities. It notes that half of emerging markets and internet users are located in Asia. Most social media users are connected to brands, and Asian consumers want to collaborate with brands. It provides examples of using online communities to evaluate products like the IKEA catalogue and understand consumers like urban parents. When managing communities in Asia, the role of the moderator is important and approaches may need to be adapted for local contexts and mobile use.