Finger Monkey Apps is an electronic game development company.    The company develops games for the following platforms:  ...
Strategic PlanningOur Organizations Mission and Objectives in the international MarketScope of Business Affairs:Finger Mon...
Mission Statement:Defining Our Products:Finger Monkey Apps is a game manufacturing company we develop games for popularmob...
Market SegmentationOur Customers/Target:Finger Monkey Apps manufactures games for a younger target audience under theage O...
Our Consumer value:Low priced games from us, that are non-violent PG 13 and areeducational and teach children core social ...
“Finger Monkey Apps wants to bring low budget, simple, fun andeducational games to school going children”
How will we position ourselves in the International Market?First …Two Concept Brand characters for the Childrens line of G...
We will also allow our target consumers to download Demos of Games fromOur Website. (www.fingermonkeywire.com)
Our mobile phone products will be on display at online stores such as:ISTORE                                              ...
For Consoles ...EA will be placing our DVDs and Bluraysin shopping places such as .... ->
Realistically Speaking when   EA publishes not in our controlEA will brand market and distribute our Console Games for Xbo...
Finger Monkey App’s Business PortfolioOur products are designed for Mobile Phones. Because there are a variety of phone pl...
Our games will be specially programmed for the Google Android OperatingSystemWindows 7 Phone Development Division   Our ga...
Iphone Development DivisionLast but not the least once our title has proven popular on the Androidand Windows 7 Phone the ...
The final SBU will be:Playstation 3 and Xbox development Division:
Our Portfolio management method will utilize the BCG matrix:
Using the above BCG matrix we will be able to identify which product for the specificgaming platform will fall under the f...
Market Survey Data in North America for our targeted platforms:
Further data collected from an Analytics company in 2009 for the hardwaregaming platform of choice for which was Mobile Ph...
Our Market Penetration Strategy for penetrating the North American Market:
-Providing Quality low priced games to Mobile Phone manufacturers-Developing a close relationship with mobile phone compan...
inger Monkey App’s integrated Marketing Mix    After developing our Marketing Strategy FMA will focus on its Marketing Mix...
e:er Monkey Apps will price itself as follows: $ 1,000 for a 5 level 2D mobile game. $5,000 for a 15 stage 3D Console vide...
Promotion:We will further enhance our internet marketing campaign by creating fan pages for ourgames on social networking ...
SWOT Analysis:FMA will be conducting a SWOT AnalysisStrengths:
The technical skills of our software engineering team in game programmingand the following languages:C++JavaXNAOpportuniti...
Threats:Software houses in countries like India and Bangladesh andSri lanka.
This SWOT Analysis will be FMA’s marketing Audit
- Only by carrying marketing audits out on a regular basis you can be surethat you are,- Moving with the time and anything...
Marketing ROI:
Return On Investment                               ROI                  The Return on Investment Formula:            ROI =...
Implementation      Implementing our web marketing plan and assessing thefeedback of this plan thru marketing analysis, re...
file:///E:/Edu/Edu Docs/MBA/Semester 2/marketing/97091356.jpg                                                             ...
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Finger Monkey Apps

What we do

We specialize in desktop,mobile phone and web application development.

How we do it

Finger Monkey Apps builds and publishes it’s own applications.

How we are different

Because we build and publish our own applications, our creative juices are free to develop never-seen-before or done-before apps, unique and with a finger on the pulse of the market.

Ford said that “If I had asked people what they wanted, they would have said faster horses.”

Likewise we feel we can build what Finger Monkeys world wide would want!

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Fma ppt

  1. 1. Finger Monkey Apps is an electronic game development company. The company develops games for the following platforms: PC XBOX PlayStation Mobile Phones Web browsers
  2. 2. Strategic PlanningOur Organizations Mission and Objectives in the international MarketScope of Business Affairs:Finger Monkey Apps is targeting the international market because there it is lucrative tomanufacture games for this market since most of the gaming platforms are manufacturedin USA, Japan and Europe.Higher Incomes and a large audience that enjoys playing Video Games as a Pastime
  3. 3. Mission Statement:Defining Our Products:Finger Monkey Apps is a game manufacturing company we develop games for popularmobile phones as well as video game consoles.
  4. 4. Market SegmentationOur Customers/Target:Finger Monkey Apps manufactures games for a younger target audience under theage Of 15.We hope to develop family oriented and education fun entertaining games withoutany violence or political undertones.
  5. 5. Our Consumer value:Low priced games from us, that are non-violent PG 13 and areeducational and teach children core social values.Our Business Type:We are basically a software development house and createsoftware products (Games) in liaison with publishing companiessuch as Electronic Arts. The actual physical productionof the game on DVD or Blu-Ray is the publishers responsibility.
  6. 6. “Finger Monkey Apps wants to bring low budget, simple, fun andeducational games to school going children”
  7. 7. How will we position ourselves in the International Market?First …Two Concept Brand characters for the Childrens line of Games so that it is easilyRecognizable and one for the Teenager Mobile phone Brand of GamesSecondly ...Finger Monkey Apps will run web commercials using these Brand characters andpromoting these Games So that our consumers are aware of their availability and thegenre they are built for.
  8. 8. We will also allow our target consumers to download Demos of Games fromOur Website. (www.fingermonkeywire.com)
  9. 9. Our mobile phone products will be on display at online stores such as:ISTORE Google App Marketplace Windows Marketplace
  10. 10. For Consoles ...EA will be placing our DVDs and Bluraysin shopping places such as .... ->
  11. 11. Realistically Speaking when EA publishes not in our controlEA will brand market and distribute our Console Games for Xbox &PS3However they wish to.
  12. 12. Finger Monkey App’s Business PortfolioOur products are designed for Mobile Phones. Because there are a variety of phone platformswe will have separate SBUs for each mobile PlatformGoogle Android Phone Development Division
  13. 13. Our games will be specially programmed for the Google Android OperatingSystemWindows 7 Phone Development Division Our games after being designed for the Android will be Ported i.e re-programmed for the Windows 7 Phone
  14. 14. Iphone Development DivisionLast but not the least once our title has proven popular on the Androidand Windows 7 Phone the game will be Ported onto the Apple iPhone
  15. 15. The final SBU will be:Playstation 3 and Xbox development Division:
  16. 16. Our Portfolio management method will utilize the BCG matrix:
  17. 17. Using the above BCG matrix we will be able to identify which product for the specificgaming platform will fall under the following categories:-Stars-Cash Cows-Question Marks-DogsFor example:Windows 7 Phone and Android Games are ? Question MarksHowever,X Box & iPhone games are Stars because these two platform of hardware aremarket leaders and therefore developing games for these two platforms will ensureFinger Monkey Apps reaches a large market.
  18. 18. Market Survey Data in North America for our targeted platforms:
  19. 19. Further data collected from an Analytics company in 2009 for the hardwaregaming platform of choice for which was Mobile Phones kids and teenagers:
  20. 20. Our Market Penetration Strategy for penetrating the North American Market:
  21. 21. -Providing Quality low priced games to Mobile Phone manufacturers-Developing a close relationship with mobile phone companies so ourgames are available on the handset pre-installed-Allowing publishers to brand our games with their names such as Electronic Arts who already have large distribution networksin North America
  22. 22. inger Monkey App’s integrated Marketing Mix After developing our Marketing Strategy FMA will focus on its Marketing Mix its product, price, place and promotion. Product: Our Product is video games for both pre-teens and teenagers for mobile phones and video game consoles.
  23. 23. e:er Monkey Apps will price itself as follows: $ 1,000 for a 5 level 2D mobile game. $5,000 for a 15 stage 3D Console video game. These charges include Art,Sound and Programming. Our rates will be competitive with other South Asian countries such as China and India. Place: We offer demos of our games Portfolios on our website. They are free for consumers and large scale game publishing companys to download and try. Through a large scale e-mail marketing campaign and search engine Optimization for our website we hope to create a buzz on the web about our fun and easy to play game concepts that are available in demo form through our websites.
  24. 24. Promotion:We will further enhance our internet marketing campaign by creating fan pages for ourgames on social networking websites such as Twitter, Facebook and LinkedIn.We will also display videos of game demos on youtube as well. List of Social and Video networking website where we will create fan pages and create buzz through demo videos.
  25. 25. SWOT Analysis:FMA will be conducting a SWOT AnalysisStrengths:
  26. 26. The technical skills of our software engineering team in game programmingand the following languages:C++JavaXNAOpportunities:With the recession in the United States and the rest of the world a lot of companies arelooking to outsource game and other software projects to third world countries likePakistan.Weaknesses:Lack of graphics artists who can handle 3D applications such as 3DsMax, Chormeand Blender.
  27. 27. Threats:Software houses in countries like India and Bangladesh andSri lanka.
  28. 28. This SWOT Analysis will be FMA’s marketing Audit
  29. 29. - Only by carrying marketing audits out on a regular basis you can be surethat you are,- Moving with the time and anything your marketing departments doesis in line with the internal and external environment-And therefore provides the best possible benefit to our business.
  30. 30. Marketing ROI:
  31. 31. Return On Investment ROI The Return on Investment Formula: ROI = (Gain from Investment – Cost of Investment) Cost of InvestmentThe performance measure used to evaluate the efficiency of an investment/s1. Digital games for the Mobile Phone goes to the Apple, Google, Windows online stores.Cost of Investment = $1,000 approx. Gain = $6,000 approx.2. Console games are sold to Electronic Arts for production and distribution in supermarkets.Cost of Investment = $5,000 approx. Gain = $10,000 approx.
  32. 32. Implementation Implementing our web marketing plan and assessing thefeedback of this plan thru marketing analysis, reflected in a dashboard
  33. 33. file:///E:/Edu/Edu Docs/MBA/Semester 2/marketing/97091356.jpg Thank you all for listening! Finger Monkey Apps will stand out in the crowd one day.

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