Thank you for your interest in our engineering program. We pride ourselves on providing a rigorous and hands-on education that prepares students for successful careers. What specific aspects of engineering interest you most? I'm happy to share more details about our curriculum and research opportunities.
Student: That's great to hear. I'm particularly interested in mechanical engineering. Can you tell me more about the courses and labs in that field? Also, what are the job prospects like for mechanical engineering graduates from your school?
Technological and social changes have spawned new opportunities for effective
outreach to demographics that have historically been underrepresented at colleges, including African American, Native American, Hispanic, first generation and low-income students. This
session shares findings from a nationwide study of underrepresented students currently
navigating the college admissions process, as well as college freshman reflecting on their
experiences. The research reveals the most significant frustrations and influences in their search
and decision making process. We will take an in depth look at how mobile communication,
online media, friends, community-based organizations, student life, and family are influencing
their decisions. The research includes data and recorded video from thousands of students who
participated in surveys, focus groups and in-depth interviews. Session attendees will hear directly
from the students themselves and learn the best ways to inform and engage these groups that all
too often get lost in the frenzy.
This Webinar was presented as the first in a series exploring issues important to youth mentoring programs on August 17, 2010. Social media and networking offer numerous ways to professionally engage with youth, serving both program needs and youth adaptability. However, technology can also bring up questions about safety, boundaries, and appropriateness. Social Media and Mentoring: Policies, Gaps, and Boundaries explores social media and networking options and provides space for dialogue to explore safety and ethical considerations.
A review of the 2014 E-expectations of High School Seniors and Their Parents as presented at HighEdWeb 2014 on 10/20/14 by Stephanie Geyer (Noel-Levitz) and Lance Merker (OmniUpdate)
More Than Just Friends: Creating Vibrant Social Communities for Recruitment &...Sparkroom
Drawing from a blend of academic research and real-world campaigns, CUnet's social media strategist, Jeff Berg, will discuss how social media can play a key role throughout the school selection and application process and provide attendees with practical tactics to implement in their social media strategies today.
Technological and social changes have spawned new opportunities for effective
outreach to demographics that have historically been underrepresented at colleges, including African American, Native American, Hispanic, first generation and low-income students. This
session shares findings from a nationwide study of underrepresented students currently
navigating the college admissions process, as well as college freshman reflecting on their
experiences. The research reveals the most significant frustrations and influences in their search
and decision making process. We will take an in depth look at how mobile communication,
online media, friends, community-based organizations, student life, and family are influencing
their decisions. The research includes data and recorded video from thousands of students who
participated in surveys, focus groups and in-depth interviews. Session attendees will hear directly
from the students themselves and learn the best ways to inform and engage these groups that all
too often get lost in the frenzy.
This Webinar was presented as the first in a series exploring issues important to youth mentoring programs on August 17, 2010. Social media and networking offer numerous ways to professionally engage with youth, serving both program needs and youth adaptability. However, technology can also bring up questions about safety, boundaries, and appropriateness. Social Media and Mentoring: Policies, Gaps, and Boundaries explores social media and networking options and provides space for dialogue to explore safety and ethical considerations.
A review of the 2014 E-expectations of High School Seniors and Their Parents as presented at HighEdWeb 2014 on 10/20/14 by Stephanie Geyer (Noel-Levitz) and Lance Merker (OmniUpdate)
More Than Just Friends: Creating Vibrant Social Communities for Recruitment &...Sparkroom
Drawing from a blend of academic research and real-world campaigns, CUnet's social media strategist, Jeff Berg, will discuss how social media can play a key role throughout the school selection and application process and provide attendees with practical tactics to implement in their social media strategies today.
Network effects web-based business model to piggyback original Pick-a-Prof services and help streamline national transition and preparatory issue: high school to college
Higher Ed Marketing and Enrollment in the Age of COVID-19 and BeyondMatt Cyr
The COVID-19 pandemic has turned higher education completely upside-down in just a matter of weeks.
To gauge the impact of these seismic shifts – and begin to chart a path forward into an uncertain future – Primacy conducted a national survey of undergraduate and graduate prospects and students.
In this webinar we’ll review the results of the survey and discuss how colleges and universities can communicate effectively with their most critical audiences in order to recover – and even thrive – during these challenging times.
We’ll also hear from Neha Agrawal, Director of Enrollment Marketing and Communications at Rice University, about her institution’s response to the crisis, and how they’ve made the admissions process special for students – despite not being able to welcome them to campus.
From this webinar, you’ll learn:
- What prospects and students are saying about higher education’s response to the crisis
- Current thinking on online learning, education deferment and academic program interest
- How to communicate effectively and appropriately during a pandemic
- How to bring your campus and culture to life virtually
- How to use the pandemic as a way to question communications expectations and turn challenge into opportunity
NACAC 2015 - Leveraging Mobile Trends to Drive International Student EnrollmentTargetX
Given narrowing admissions budgets, how are you prepared to recruit international students without traveling overseas? Interacting through technology is essential to any international recruitment strategy. Our survey of newly-enrolled international students revealed how they use technology throughout the admissions process. Click and learn how to leverage digital and mobile communication trends to scale international recruitment.
7Summits Re-thinking College Admissions by Embracing Social Business - EduWe...7Summits
7Summits will introduce successful practices its high ed clients are instituting to attract new students, engage the existing student population, and inspire alumni by embracing social business.
What can you take away from this presentation?
- To provide attendees with solid understanding of the trends in social media, community
- Demonstrate successes from a variety of institutions that have reinvented their age-old processes
- To expose the audience to industry trends in technology that will impact planning and operations
For most candidates, making a career decision is serious business and candidates want to “try before they buy.” Recruiting through social media is a great way to keep candidates engaged in your pipeline and let them experience your culture before they commit. In this webinar, Jason Kipps, Universum Canada's Managing Director, will explore how leading companies in your industry are winning talent and reducing recruiting costs through social media.
...So You Wanna Snapchat: Higher Ed EditionCandace1277
Snapchat – which was once feared for its risqué content – has evolved into a complex storytelling platform and is now the fastest growing social network, especially for 13 to 24 year olds. For higher ed, that means Snapchat is key in recruiting and relationship-building for current and prospective students. This presentation will take you through some of the basics of Snapchat, show you some examples of successful campaigns, and provide some tips and tricks on how to make Snapchat work on your campus. In this session, you will learn: • Why you should be on Snapchat • How to use Snapchat as a University • Examples of successful Snapchat campaigns at WVU • The future of Snapchat and how it could affect higher ed.
Presented by Patrick Lane, WICHE
This webinar focuses on why reengaging adult learners (particularly those with some college credit but no degree) is such an important part of any metropolitan strategy to increase degree attainment. With demographic and workforce projections showing that the traditional education pipeline will not provide sufficient students to meet the future needs of employers, bringing back adults who have started but not finished a postsecondary credential is crucial. In addition to focusing on the need to serve these potential students, the webinar also shares promising strategies to develop collaborative relationships with other stakeholders to increase degree attainment.
Take your recruitment to the next level by determining which channels yield the best results, leveraging social media to expand your reach beyond your "fans," appropriately assessing results from each of your lead sources and identifying ways to efficiently allocate your resources. This session will delve into each stage of the recruitment funnel and discuss how you can collect your leads, engage them to inquire and apply and assess the results. Presentation by Marcus Hanscom, Associate Director of Graduate Recruitment and Outreach at the University of New Haven, at the NEGAP Annual Conference on November 18, 2011.
Salesforce Foundation HESUMMIT 2014 7Summits Social Strategies for Successf...7Summits
Engage in a discussion about how leading institutions are applying social technologies to attract new students, engage and retain their existing student population, and inspire and re-connect with alumni.
Network effects web-based business model to piggyback original Pick-a-Prof services and help streamline national transition and preparatory issue: high school to college
Higher Ed Marketing and Enrollment in the Age of COVID-19 and BeyondMatt Cyr
The COVID-19 pandemic has turned higher education completely upside-down in just a matter of weeks.
To gauge the impact of these seismic shifts – and begin to chart a path forward into an uncertain future – Primacy conducted a national survey of undergraduate and graduate prospects and students.
In this webinar we’ll review the results of the survey and discuss how colleges and universities can communicate effectively with their most critical audiences in order to recover – and even thrive – during these challenging times.
We’ll also hear from Neha Agrawal, Director of Enrollment Marketing and Communications at Rice University, about her institution’s response to the crisis, and how they’ve made the admissions process special for students – despite not being able to welcome them to campus.
From this webinar, you’ll learn:
- What prospects and students are saying about higher education’s response to the crisis
- Current thinking on online learning, education deferment and academic program interest
- How to communicate effectively and appropriately during a pandemic
- How to bring your campus and culture to life virtually
- How to use the pandemic as a way to question communications expectations and turn challenge into opportunity
NACAC 2015 - Leveraging Mobile Trends to Drive International Student EnrollmentTargetX
Given narrowing admissions budgets, how are you prepared to recruit international students without traveling overseas? Interacting through technology is essential to any international recruitment strategy. Our survey of newly-enrolled international students revealed how they use technology throughout the admissions process. Click and learn how to leverage digital and mobile communication trends to scale international recruitment.
7Summits Re-thinking College Admissions by Embracing Social Business - EduWe...7Summits
7Summits will introduce successful practices its high ed clients are instituting to attract new students, engage the existing student population, and inspire alumni by embracing social business.
What can you take away from this presentation?
- To provide attendees with solid understanding of the trends in social media, community
- Demonstrate successes from a variety of institutions that have reinvented their age-old processes
- To expose the audience to industry trends in technology that will impact planning and operations
For most candidates, making a career decision is serious business and candidates want to “try before they buy.” Recruiting through social media is a great way to keep candidates engaged in your pipeline and let them experience your culture before they commit. In this webinar, Jason Kipps, Universum Canada's Managing Director, will explore how leading companies in your industry are winning talent and reducing recruiting costs through social media.
...So You Wanna Snapchat: Higher Ed EditionCandace1277
Snapchat – which was once feared for its risqué content – has evolved into a complex storytelling platform and is now the fastest growing social network, especially for 13 to 24 year olds. For higher ed, that means Snapchat is key in recruiting and relationship-building for current and prospective students. This presentation will take you through some of the basics of Snapchat, show you some examples of successful campaigns, and provide some tips and tricks on how to make Snapchat work on your campus. In this session, you will learn: • Why you should be on Snapchat • How to use Snapchat as a University • Examples of successful Snapchat campaigns at WVU • The future of Snapchat and how it could affect higher ed.
Presented by Patrick Lane, WICHE
This webinar focuses on why reengaging adult learners (particularly those with some college credit but no degree) is such an important part of any metropolitan strategy to increase degree attainment. With demographic and workforce projections showing that the traditional education pipeline will not provide sufficient students to meet the future needs of employers, bringing back adults who have started but not finished a postsecondary credential is crucial. In addition to focusing on the need to serve these potential students, the webinar also shares promising strategies to develop collaborative relationships with other stakeholders to increase degree attainment.
Take your recruitment to the next level by determining which channels yield the best results, leveraging social media to expand your reach beyond your "fans," appropriately assessing results from each of your lead sources and identifying ways to efficiently allocate your resources. This session will delve into each stage of the recruitment funnel and discuss how you can collect your leads, engage them to inquire and apply and assess the results. Presentation by Marcus Hanscom, Associate Director of Graduate Recruitment and Outreach at the University of New Haven, at the NEGAP Annual Conference on November 18, 2011.
Salesforce Foundation HESUMMIT 2014 7Summits Social Strategies for Successf...7Summits
Engage in a discussion about how leading institutions are applying social technologies to attract new students, engage and retain their existing student population, and inspire and re-connect with alumni.
CHSC 431: Community Assessment
This Spring the students of CHSC 431: Community Assessment, a graduate-level core UIC School of Public Health class engaged in a collaborative learning experience with students and faculty at Pedro Albizu Campos Puerto Rican High School to conduct a community health assessment of Humboldt Park. The UIC SPH class of nearly 40 students broke into six groups of students to assess separate health areas identified by PACHS as important - gentrification/sense of belonging; issues of LGBTQ youth, physical activity, nutrition, young women's sexual/reproductive health, and health literacy/diabetes. Each group engaged in a mixed method
assessment modeling the assessment component of the Mobilizing Action through Planning and Partnerships (MAPP) process typically carried out by local health departments. Each group had at least two members engaged in an ongoing community learning experience so as to better discern community perspectives with respect to their health topic. The learning experience ranged from to engaging/facilitating small group learning to facilitating a schoolwide survey to volunteer coaching of a youth sports club. Existing quantitative data on population demographics, health status and health behavior were analyzed in light of qualitative data from key informant interviews, participant observation or focus groups (debriefing groups) gathered from community engaged learning experience characterizing/contextualizing the health topic. Preliminary findings were discussed at Humboldt Park Library 4/21 and 4/28.
The Road to Redesign: Applying UX Strategies to Handle Skeptical Speed-bumpsMeghan Hatalla
This UxPA-MN presentation guided viewers through the redesign of Metropolitan State's online student orientation. The year-long project provided opportunities for user research and testing and lessons for gaining support from a skeptical constituency.
The online orientation redesign involved coordination of resources across departments, a challenge in itself, and proved to be a sensitive point for many of the subject matter experts involved. I used information gained from surveys, job shadowing, and usability testing to inform responsive design, content strategy, pathway, and also to prove to a skeptical and emotionally invested constituency that the five-year-old website needed to be updated.
The A.P.L.U. (formerly NASULGC)-Sloan National Commission on Online Learning has been working for the past two years to identify the perceptions of college and university presidents and chancellors toward the potential of using online learning as a strategic asset to achieve broad institutional goals and priorities. As one part of this work, the Commission implemented a comprehensive national study of the key factors that underlie successful, strategic online programs. A second part of the study was a cross-institutional survey of faculty attitudes toward online learning. This session will summarize the results of both aspects of the study, identifying not only those elements of success cited most often by administrators, but also identifying faculty perceptions and beliefs about online learning.
Presenter: Muriel Oaks, Dean, Center for Distance and Professional Education, Washington State University and Member, A.P.L.U.-Sloan National Commission on Online Learning
Recruiting and Serving the Self Service GenerationGil Rogers
The slides from my presentation at the 2016 NACAC Conference with Mildred Johnson from Virginia Tech. It focuses on the mindset of the class of 2020 and how they are different from any class that came before them with respect to on-demand access to information.
Optimizing Mobile for Your Future Students: Findings from the 2016 Social Adm...Gil Rogers
These are the slides from my presentation with Brian Niles from TargetX about the recent release of the 2016 Social Admissions Report. The full whitepaper is available at http://edu.chegg.com/downloads
Similar to OCPRA 2012: E-expectations Presentation (20)
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
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Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
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The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
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http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
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1. Their E-expectations and Our Strategies
Stephanie Geyer (@StephGeyer/#eexpect)
Associate Vice President for Web and Interactive Marketing Services
2. E-Expectations Research
Finding answers since 2005
Visit any partner site to find the latest
studies, including the 2012 E-expectations of
Juniors and Seniors white paper and trend
reports for our recent Mobile and
Communication Preferences studies.
http://bit.ly/NkfloG
3. An opportunity to compare their preferences
with our practices
Look for this logo to signal data points from
the E-Recruitment Practices study of 256 U.S.
colleges and universities facilitated by Noel-
Levitz via Web survey in April 2012
4. Prospects 48%
Inquiries 42%
Applicants 5%
Accepted 6%
JUNIORS in the
enrollment process
5. Prospects 12%
Inquiries 13%
Applicants 15%
Accepted 60%
SENIORS in the
enrollment process
6. Let’s Talk About…
Web Sites Social Media E-communications
What great ideas
are you taking back
to campus?
How do they What are they Is e-mail still a
find and use our using? viable tool to
sites? Do they connect reach them?
Using mobile? these resources Is it OK to send
What tools? with their them text
Content-focused college search? messages?
engagement
7. Looking at your site: when? how?
Web Sites
How do they
find and use our
sites?
Using mobile?
What tools?
Content-focused
engagement
8. Seniors are looking at college sites
more frequently than juniors
60% When was the last time you
51%
visited a college/university
50% Web site?
40%
40%
35%
30%
23%
20% 15% Juniors
18%
7% Seniors
10% 12%
0%
Earlier
Within
today Within
past 7 Within
past
days past three
month
months
9. Goals for Site Use
Juniors: Seniors:
1. Gather info 1. Gather info
about about
school, program school, program
s and culture s and culture
(58%) (47%)
2. Take next steps 2. Take next steps
in enrollment in enrollment
(34%) (45%)
3. Find ways to 3. Find ways to
connect with connect with
staff (8%) staff (7%)
13. Role of the Web in college search similar
for juniors and seniors
Senors
Extremely important role Juniors
Significant role
Some role
Very small role
Little or no role
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
14. How will they respond to a
bad Web site experience?
Schools that are recommended fare worst
Three scenarios:
• Highly interested
• Somewhat interested
• Recommended by someone
15. If they struggle with your site, their opinion of
your school will be diminished
100%
90% 30%
35%
80%
53%
70%
60% No Change
50% Diminish Opinion
47%
45% Severe Harm
40%
30% 41%
20%
20% 23%
10%
6%
0%
High interest Some interest Recommended
16. 55% couldn’t find what they
wanted because of challenges
with the site navigation
• Juniors were much more likely to have
challenges finding academic and cost
content than seniors
What challenges did they experience on
the last college site they visited?
17. People, print, and Web resources help them
build their list of schools
People Resources
• Guidance Counselors • Brochures/print mail from schools (72%)
(74%) • Google, Bing, or Yahoo search (67%)
• Friends (68%) • E-mails I get from schools (62%)
• Teachers (66%) • The College Board (51%)
• Family (66%) • MyCollegeOptions (40%)
• Coaches (38%) • CollegeWeekLive (30%)
• Cappex (12%)
• Zinch (8%)
• Peterson’s (5%)
18. More about the PEOPLE helping students
formulate their lists of schools
• Guidance Counselors (74%)
o African-American (82%) compared to Caucasian (71%)
o Web plays extremely important (77%) compared to Web
plays no role (58%)
• Friends (68%)
o Have access to a mobile device (72%) compared to those
who don’t (60%)
• Teachers (66%)
• Family (66%)
o Caucasian (69%) compared to Asian (59%) and Hispanic
(58%)
o Parent attended college (70%) compared to parent didn’t
attend (56%)
o Have mobile phone (69%) compared to those without (59%)
• Coaches (38%)
o Male (43%) compared to female (33%)
o African-American (43%) compared to Asian (31%) and
Hispanic (35%)
o Inquiries (41%) compared to applied (30%)
19. More about RESOURCES students use to
form the list of schools they’ll consider
Web search just trailing print
• Brochures/print mail from schools (72%)
• Will give an e-mail address (74%) compared
to those who wouldn’t (57%)
• Google, Bing, or Yahoo search (67%)
• Asian (77%), African-American (74%) and
Hispanic (72%) compared to Caucasian
(63%)
• E-mails I get from schools (62%)
• The College Board (51%)
• MyCollegeOptions (40%)
Using SEO strategies? • CollegeWeekLive (30%)
• Cappex (12%)
• Zinch (8%)
42% of 4-yr privates • Peterson’s (5%)
34% of 4-yr publics
21% of 2-yr schools
20. Tours, Web sites and conversations with
students and staff are most influential
5
4.5
4
3.5
3
2.5
Students
2
Parents
1.5
1
0.5
0
Tour Web site Talk with a Talk with College Guidance Brochures College's
student admissions search counselor Facebook
rep sites page
21. Juniors more likely to be influenced than
seniors
5
4.5
4
3.5
3
2.5
Seniors
2
Juniors
1.5
1
0.5
0
Tour Web site Talk with a Talk with College Guidance Brochures College's
student admissions search counselor Facebook
rep sites page
22. More than two-thirds (67%)
have regular access to a
mobile device
• 20% are using tablets
• 52% of college-bound
students have looked at a
college Web site using a
mobile device
Site optimized for mobile?
35% of 4-yr privates
39% of 4-yr publics
7% of 2-yr schools
23. Exposure to QR codes at odds with use
17% of juniors and 13% of
seniors have used a QR
code related to a college or
university
84% said it was a worthwhile
experience
Using QR codes?
Are we over-doing it?
67% of 4-yr privates
61% of 4-yr publics
44% of 2-yr schools
24. Webcam use higher among some students of color
75% of students would talk to an
admission rep or current student via
webcam
• 81% of juniors
• 69% of seniors
Underrepresented students are
more likely to use webcams for
personal use
• 45% overall
• Asian (62%)
• African-American (52%)
• Hispanic (46%)
• Caucasian (39%)
25. Would students participate in live chat sessions
69% of all students would Student: I’ve heard your engineering program is
participate in a live chat one of the best. Can you explain why?
Faculty Member: There are a few important
event with faculty about a factors to consider…
specific program
72% would do so to learn
more about cost, aid, and
scholarships
26. Use of Webcams, Webcasts, and
Live Chats by Colleges
While 75% of Online Channels 4-year 4-year 2-year
Offered private public school
students would
Live chats 34% 39% 7%
chat with college
reps via webcam... Instant messaging 16% 21% 10%
Web camera 11% 10% 0%
only 4% have
Webcast events 10% 16% 7%
actually had these
online Skype 35% 19% 7%
conversations FaceTime 4% 5% 3%
27. IM is second-highest, yet not as widely
used as social media by most schools
4.5
4.3
4.1
3.9
3.7
3.5 Seniors
3.3 Juniors
Parents
3.1
2.9
2.7
2.5
E-mail IM Social Webcast Webcam
Media
28. Have content priorities shifted?
Does the method of
engagement change their
content goals?
Are juniors looking for different
content than seniors?
29. Content Priorities
First target Most important Mobile
Academics 55% 47% 23%
Money 23% 29% 17%
Process 11% 11% 11%
Visit 5% 3% 3%
Campus 3% 5% 3%
Athletics 3% 3% 3%
30. Most effective way to learn about a school’s
ACADEMIC PROGRAM OPTIONS
Descriptions on a Web site
Printed brochures
Presentations from…
E-mail from program faculty
Web search Seniors
Juniors
Independent online sites
Videos of faculty/current students
Social media
Blog posts
Live chats/webcasts
0% 20% 40% 60% 80%
31. Preferred way to find a list of programs
Which of these options does your site offer?
• 41% Browse through an alphabetically-
ordered list
• 33% Use a search box
• 26% Look through a college or
departmental page for all of the programs
within that area
32. Most effective Way to Learn About COST, AID, AND
SCHOLARSHIPS
Details on a Web site
Printed brochures
E-mail from financial aid staff
Presentations from financial aid
staff
Videos explaining how to apply for
aid/scholarships
Independent online sites
Calculators
Search
Live Chats/Webcasts Seniors
Social media pages Juniors
Blog posts
0% 10% 20% 30% 40% 50% 60%
33. Calculator Use Decreased
23% of all students have used one, down
from 36% in 2011
• 31% of seniors had done so, compared
to 15% of juniors
Why haven’t they used a calculator yet?
• 74% haven’t found one, up from 50% in
2011
o No significant difference between juniors
or seniors
Got calculator?
82% of 4-yr privates
66% of 4-yr publics
46% of 2-yr schools
34. Most effective way to learn about a school’s
CAMPUS LOCATION AND COMMUNITY
Web site details
Campus visits
Printed brochures
E-mail messages
Search
Videos
Independent sites
Seniors
Social media Juniors
Blog posts
Live chats/webcasts
0% 20% 40% 60% 80%
35. 43% of all students have viewed a virtual tour or interactive
campus map
• 32% to see how
big/small the campus
is
• 26% to learn more
about the area around
campus
• 24% to get a sense of
the buildings and
architectural style
• 11% to see the insides
of the residence halls
• 4% to see what the
people look like
36. Did it change the way you feel about the school?
• 51% no change
• 33% yes, for the better
Virtual tour:
• 12% some better, some
40% of 4-yr privates worse
52% of 4-yr publics
38% of 2-yr schools • 3% yes, for the worse
Interactive map:
35% of 4-yr privates
44% of 4-yr publics
10% of 2-yr schools
37. Have you “pinned” anything yet?
Social Media
What are they
using?
Do they connect
these resources
with their
college search?
38. Facebook use remains steady at 79%
Visited a school page? 69% have “liked” a school’s page
• 46% have—up from 27% What do they expect in return?
• 36% info about admissions deadlines and events
in 2011 • 34% info about academic programs
o All ethnic groups higher • 30% updates through the news feed
than Hispanic • 30% the name of the school to appear in their “likes”
o Visiting college sites • 26% special info they can’t get elsewhere
frequently
• 26% interaction with page admins
• 26% contact from school about admission
o Visited at least one school • 25% photos and videos
o Have received at least one • 21% interaction with other people who like the page
decision • 20% posts to share
• 18% specific info tailored to user profile
How often do you expect updates?
6% 2% 2% 5%
More than 1x/day 7%
1x/day
14%
Every other day
2x/week 16%
1x/week 28%
2x/month
1x/month
20%
Never
Other
39. 70%
60%
50%
40% Student Expectations
4-yr Private
30% 4-yr Public
2-year
20%
10%
0%
More than 1x/day Every 2x/week 1x/week 2x/month 1x/month Never Other
1/x day other day
• 98% of 4-year privates have a Facebook page
o 70% have a separate admissions page
• 97% of 4-year publics have a Facebook page
o 74% have a separate admissions page
• 93% of 2-year schools have a Facebook page
o 21% have a separate admissions page
40. Twitter use increased to 27% up from 9%
25% follow a school feed—up from 19%
How often do you look at Twitter/update? Using Twitter?
60%
4-yr private: 37%
4-yr public: 44%
50% 2-yr school: 14%
40%
30%
Student Expectations
20% 4-yr Private
4-yr Public
2-year
10%
0%
Many 1x/day Every other 2x/week 1x/week 2x/month Never Other
times/day day
41. 19% use Google+; 10% include schools
How often do you look at/update Google+?
Using Google+?
80%
4-yr private: 7%
70% 4-yr public: 10%
2-yr school: 0%
60%
50%
40%
Student Expectations
30%
4-yr Private
20%
4-yr Public
10%
0%
Many 1x/day Every 2x/week 1x/week 2x/month 1x/month Never Other
times/day other day
42. 6% use Pinterest; 5% pin school posts
How often do you look at/update Pinterest?
Using Pinterest?
100%
4-yr private: 4%
90% 4-yr public: 11%
2-yr school: 3%
80%
70%
60%
50%
40% Student Use
4-yr Private
30% 4-yr Public
20% 2-yr School
10%
0%
Many 1x/day Every other 2x/week 1x/week 2x/month 1x/month Never Other
times/day day
43. Other social media resources used by
students:
• YouTube 62%
• Tumblr 9%
• StumbleUpon 7%
• Storify 1%
• SCVNGR 1%
• FourSquare 1%
• None 7%
44. More than a third (35%) will “check in” while
visiting your campus
• 35% will check in
• 12% might
• 53% would not
(This question asked of any student indicating
use of
Facebook, FourSquare, Gowalla, SCVNGR
or other location-based resources.)
45. How much staff time is allocated for
updating social media for your
institution?
4-year 4-year 2-year
private public school
Part-time for 44% 48% 64%
one person
Part-time for 43% 45% 28%
two or more
Full-time, 10% 5% 8%
one person
Full-time, 3% 2% 0%
two or more
46. E-mail, Texting and Live Conversations
E-communications
Is e-mail still a
viable tool to
reach them?
Is it OK to send
them text
messages?
47. E-mail use remains steady
78% of juniors; 85% of seniors say they still use e-mail at
least once per week
Significant differences (higher than others):
• Higher ability students (A and B averages)
• Asian students
• Further in process (at least one decision)
93% will give an e-mail address to schools
• Just 5% will give a family or parent account
When?
• When they ask for it 55%
• Juniors 63%
• Seniors 48%
• Application 40%
• Juniors 33%
• Seniors 45%
• Post-acceptance 4%
• Never 1%
48. But, will they open those messages?
97% will open a message
from a school of interest
68% will open a message
from an unknown school
• Juniors 76%
• Seniors- 63%
• B average students 73%
• African-American 74%
• From the South- 73%
• Willing to give e-mail 74%
• At inquiry stage 73%
49. It might be time to start your texting
program, if you haven’t already
60% say it’s OK to send them texts
Especially…
• African-American and Hispanic
• Lower income
• Students from the South
• Mobile users
Why not?
• Don’t bother me! 58%
• Texting is for family/friends 27%
• No data plan 6%
• I’m not ready 3%
• Too expensive 3%
• Phone doesn’t text 3%
50. Do you collect cell numbers? How do you use them?
4-year 4-year 2-year
private public school
Collect cell numbers? 92% 74% 97%
Relationship-building calls 86% 61% 36%
Notifications 40% 24% 57%
Telecounseling call centers 38% 48% 21%
Individual text messages 35% 22% 21%
Mass text messages 16% 9% 18%
Other 4% 15% 11%
52. Improve customer service
experiences on your site
Segment content by class year and for
decision influencers
Invest in your information architecture
Using QR codes? Be sure the value-add is clear
Ready for even more mobile users?
Make admissions events and deadlines
easy to find on your calendar
Experiment with a variety of
Webcast/Web cam and live chat
engagement options
54. Content Experience Ideas
1 SEO strategies should focus on academic programs
2 Don’t use your org chart to drive how users find your majors
3 Make engagement options with staff, faculty, and
current students easy to find
4 Make sure that inquiry form and other engagement
options are easy to find and use
56. Facebook
• Post at least once to twice per week.
• Facilitate dialogue with and between “likers”
• Give clear calls-to-action that integrate with
the Web site.
• Remember to feature Facebook feeds and
specific resources with descriptions that
demonstrate value.
• Set up measurement resources and
remember to check results.
57. YouTube
• Carry on! Keep adding and
categorizing resources to make it
easy for users to find newest or by
interest.
• Integrate within your
communication flows and between
other social media channels.
• Mix up the content focus, style, and
production values.
• Measure!
58. Twitter
• Develop a specific
strategy for Twitter related
to your markets and
goals.
• Don’t rely on Facebook
coupling to carry the day
with your content.
• Engage current students
(leaders, ambassadors) in
tweet strategies.
59. Google+
• Pull together your
content calendar and
measurement
strategies.
• Experiment with
huddles.
60. Pinterest
• Pull some of your best photos from other assets and build
some initial boards, then watch repins and other
engagement.
• Consider board development by residence
calls, majors, athletics, clubs, and other naturally-occurring
groups on your campus.
• Think about “repinnability” of your pins and boards—a little
humor can get you a lot of attention.
• Go beyond photos to add video assets to your boards.
61. E-mail: Still NOT
Dead
• Keep it in your overall
communications flow mix.
• Integrate messages with your
social media editorial
calendars.
• Be sure that key message
themes from inquiry stage are
repeated in your yield flows.
• Are you testing your
messages?
• Do you have content-matched
landing pages to support
engagement and conversion?
• Are you measuring carefully
and remembering to check in
on the results on a regular
basis?
62. Use the communication
channels students prefer
• The conversations students have with
campus representatives are impactful
• Students use live chat, webcams, and
text messaging frequently… and are
open to speaking with camps reps
through these channels
• Get a strategy in place to line up with
the rest of your communications flow.
• Use texting for key upcoming
deadlines and use live chat or
webcasts to make personal
connections
• Set up a measurement strategy and
pay attention to the results
64. Seen and Heard at OCPRA…
• From Mike Miller—set goals for your communications to match your
brand and business objectives
• Also loved the “find the superhero” approach in crisis
management/storytelling
What great ideas
• From Patrick Allmond—measure twice, cut once. Some great online
tools:
are you taking back
o Bitly.com (URL shortener and QR code maker)
o Clicktale.com (Heatmaps)
(We also like CrazyEgg.)
to campus?
o Chartbeat.com (real-time Web analytics dashboard)
• From Tony Vann—know which social media outlets match your messages
and markets
• From Team BC: Great tips and examples—love the stolen pen idea, use
of Instagram, photo spotlights, scavenger hunts and live streaming.
Editor's Notes
Key research findings from E-expectations study referenced in this presentation are from a telephone survey of 2000 high school juniors and seniors facilitated in March and April of 2012.List source: National Research Center for College and University Admissions (NRCCUA);95% confidence interval;+/- 3% margin of error49% Juniors51% Seniors54% Female46% Male38% A average50% B average11% C average1% <C average1% American Indian5% Asian14% African-American15% Hispanic41% Caucasian15% Other9% No response25% Midwest16% Northeast38% South21% West
Keywords:phases, 4 phases, four phases, circles
18% were put off by the look and feel of the site or the content quality12% couldn’t find academic content 8% couldn’t find cost, fin aid or scholarship details
Live Conversations Study—Fall 2011: Subjects accessed an online survey via email message sent through CollegeWeekLive. Participants were incented with an offer to be entered into a drawing for an iPad upon completion of the survey.1,307 high school juniors, seniors and parents58% seniors14% juniors28% not reported/parentsGender:40% female17% male43% not reportedEthnicity:31% white/Caucasian10% Asian/Pacific Islander6% African-American4% Hispanic/Latino4% Mexican/Mexican-American44% Not reported
Why are juniors more open than seniors? Earlier in their process, still list-building, haven’t seen as much
Just 6% had used a QR code in the 2011 study.
Note that IM rated higher than social media and Webcasts comparable, but most schools just doing social media.
No significant differences by class year.
Note: Calculator refers only to instance for first-time in college students. See the E-Recruitment practices report for further details.
Keywords:phases, 4 phases, four phases, circles
2011 study showed 80% of students as Facebook users54% Asian53% African-American46% Caucasian
Follow a school: 33% from the south was significantly higher than 22% from the Midwest, 14% from the northeast and 13% from the west.
Follow a school: 33% from the south was significantly higher than 22% from the Midwest, 14% from the northeast and 13% from the west.
Follow a school: 33% from the south was significantly higher than 22% from the Midwest, 14% from the northeast and 13% from the west.
In 2011 86% of high school seniors said they used e-mail regularly and would give address to schools at the same rate—93%.Timing for sharing e-mail addresses was very similar in 2011 study.