A detailed study on how e-commerce works and what it stands for, and later on more discussed about how the big firms use many different types of e-commerce strategies. Also focused on how successful and important is Ecommerce in this era.

2. Introduction
&
Importance
of E-commerce

3. What is E-
commerce ?

4. History of E-commerce

5. Invention of E-commerce

6. Importance of E-commerce

7. Components
of
Successful
E-Commerce

8. 01.
Customer
Engagement
To convert potential consumers, you
need to make a good first impression.
The website represents the company's
online presence, and need to be
creative as well.
Getting the best design for the website
can last impression, and easy
navigation to the website can give
consumers an excellent shopping

9. 02.
Standardization of
your Product Prices
Online consumers always look for and
compare the product prices that you
offer. Product pricing is considered to be a
marketing tool and has a direct effect on your
conversion rates. This is the reason why you
must evaluate your product prices.
By standardizing your product pricing strategy,
you will always succeed in the type of online
retail business you have.

10. 03. Shipping and returns
 The deep discount strategy is soon going to be a
thing of past. Although shipping is one of the top
operational costs essential for any e-commerce
business’ survival, there are many players in the
market who lose money on it. Brands should give
up the idea of deep discounts and then recovering
it through. Instead, they should focus on
streamlining their shipping processes to avoid
surplus investments.
 Shipping is usually an outsourced service. The
best thing to do, want to start competing the likes
of FedEx and DHL, is employ one of the shipping
providers and negotiate the way to a marketable
shipping cost.

11. 04. Marketing and loyalty programs
 Loyalty is really hard to acquire these days. Especially when it comes to
ecommerce. Most users will be searching for the lowest price and buy from
whomever the seller is. But you can fight the trend with loyalty programs
such as:
 rewarding purchases
 social shopping
 reward social media
 As for marketing at large – there is an increasing number of marketing
solutions.
• Search engine optimization and paid search results
• Email marketing
• Social media
• Branding
They may not look like much but together the “incredible four of ecommerce”
can mean the difference between a failed start-up and the next Amazon.

12. Components
of
Successful
E-commerce

13. 05.
Supply chain
Management
Supply chain management is the
management of the flow of goods
and services and includes all
processes that transform raw
materials into final products. It
involves the active streamlining
of a business's supply-side
activities to maximize customer
value and gain a competitive
advantage in the marketplace.

14. 05. Supply chain Management
Business efficiency at all operational levels
is critical for the success of e-commerce.
Supply chain management is an essential
component of e-commerce. Supply chain
management in e-commerce focuses on
procurement of raw material,
manufacturing, and distribution of the right
product at the right time. It includes
managing supply and demand,
warehousing, inventory tracking, order
entry, order management, distribution and
delivery to the customer.

15. 06. Warehouse Operations
• Ecommerce warehousing is the process of storing goods that will be specifically sold
online, and ecommerce warehouse management refers to managing all the processes that
are involved in running an ecommerce warehouse. This includes:
• Managing all the employees that work in the warehouse.
• Keeping track of all the equipment and inventory (raw materials and finished goods) in the
warehouse.
• Monitoring each process that takes place in the warehouse from the moment stock arrives
to the time it is shipped off.
• Forecasting customer demand to avoid overstocking or out-of-stock situations.
• Maintaining necessary safety precautions to ensure all employees, inventory, and
equipment are safe and to prevent any accidents.

16. 07. Cost of Acquisition & Customer
retention
• The cost of acquisition is the total expense incurred by a business
in acquiring a new client or purchasing an asset. An accountant
will list a company's cost of acquisition as the total after any
discounts are added and any closing costs are deducted.
However, any sales tax paid is not included in this line item.
 Customer retention is the ability of a company to retain its
customers over a specified period. If a company has high
customer retention, that means its customers continue to rebuy
the same products, to resub

17. Case Study
&
Conclusion
of E-
Commerce

18. Activision inter-product marketing
 Activision is well known in the video games industry for
their products. But Activision is also known for
inconsistent sales
 For last 2 years Activision is using an Ecommerce
strategy to market and sell their products (video games)
directly to their core consumer
 The marketing process is basically linking different
products to sell the upcoming products
 It provides a sure way for reaching the consumers who
are interested in the similar products.

19. Activision- Case Study
Advantages: -
1. Concentration of niche market
2. Reduced notice and clear message
3. Complete control over exposure
4. Better impression of brand and
product
Disadvantages: -
1. Actual external marketing required to
attract new consumers
2. Interference with the consumer’s
Actual Experience
3. Marketing can go wrong quickly
4. Wrong marketing can cause loss in
core consumer

20. Applications:
• Smartphone and laptops
• Social media platform
• Social streaming platform
• Cross platform marketing

21. Conclusion
• A good ecommerce strategy can be a good way of
gaining more consumers and maintaining the current
consumers
• It is an important part of building a brand reputation
on Internet
• It can become a direct or indirect way of getting
revenue on small scale
• Ecommerce strategy can be utilised to build brand
loyalty by creating certain type of impression.

22. Thank you
Ma’am