- In Cassandra, data is modeled differently than in relational databases, with an emphasis on denormalizing data and organizing it to support common queries with minimal disk seeks - Cassandra uses keyspaces, column families, rows, columns and timestamps to organize data, with columns ordered to enable efficient querying of ranges - To effectively model data in Cassandra, you should think about common queries and design schemas to co-locate frequently accessed data on disk to minimize I/O during queries