This document outlines several case studies demonstrating how personalization and recommendations improved key performance indicators (KPIs) across different industries. Some key findings include: - Personalized recommendations on an e-commerce site increased revenue from recommended items by 7% and item page click-through rate by 7%. - On a video streaming site, personalized content recommendations increased click-through rate by 12-22% and long term click-through rate by 6-17%. - A real estate site saw click-through rate increases of up to 26% for known visitors and up to 4% for unknown visitors when using personalized retargeting ads.