4. There Are Now Nearly 3 Billion People Online
4
Global internet population
Source: International Communication Union, Google
0
500
1.000
1.500
2.000
2.500
3.000
3.500
(millions)
5. The Majority Are Under 34
5
Age breakout of global internet users
26,5% 26,7%
20,4%
13,7%
12,7%
15-24 25-34 35-44 45-54 55+
Source: comScore (November 2014)
7. Messaging Apps Are Exploding
7
Top apps (monthly active users – global)
Source: Company Statements, News Reports, BI Intelligence estimates
0
100
200
300
400
500
600
okt.10 apr.11 okt.11 apr.12 okt.12 apr.13 okt.13 apr.14
Millions
8. Attention Is Shifting To Digital, Especially Mobile
8
US consumer media consumption share
45%
25%
17%
9%
7%
4%
37%
18%
11%
4%
2%
23%
TV Online Radio Print Other Mobile
2009 2010 2011 2012 2013 2014
Source: eMarketer, April 2014
9. And The Shift Is Generational
9
Younger audiences prefer digital to traditional media
13
32 34
48
58
68 6947
36
26
17
7
2 318
15
20
15 14
11
134
4 8 7 8
122 1 4
3
9
Aged 16-24 Aged 25-34 Aged 35-44 Aged 45-54 Aged 55-64 Aged 65-74 Aged 75+
Read newspapers/
magazines
Listen to the radio
Go online via computer/
laptop/ netbook/ tablet
Use a smartphone
Watch television
Source: Ofcom Adults’ Media Use And Attitudes Report (April 2014) Q: Which of the following media would you miss most?
10. The First Smartphone Generation
10
Demographics of cell phone internet usage (among cell phone owners, % in
each group who use their phone to go online)
Source: Pew Research Center, Cell Internet Use 2013
85%
73%
51%
22%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
18-29 30-49 50-64 65+
11. Phablets Leading The Race
11
Global annual shipments by device
Phablets
Tablets
Smartphones
(Non-Phablet)
0
200.000.000
400.000.000
600.000.000
800.000.000
1.000.000.000
1.200.000.000
1.400.000.000
1.600.000.000
1.800.000.000
2006 2007 2008 2009 2010 2011 2012 2013E 2014E 2015E 2016E 2017E 2018E 2019E
Source: BI Intelligence Estimates
12. Younger Demos Dominate Social
12
Average daily time spent with select social networks amongst US internet
users by age
Source: Cowen And Company (Twitter/Social User Survey 2014)
0
10
20
30
40
50
60
Facebook Tumblr Instagram Pinterest Twitter Snapchat LinkedIn
Age 18-29
Age 30-44
Age 45-60
Age 60+
17. Fastest-Growing Digital Business News Sites
17
#1 business news site amongst legacy competitors
Source: Comscore US (000)
0
5.000
10.000
15.000
20.000
25.000
30.000
35.000
40.000
45.000
50.000
(000)
Business Insider.com
Forbes.com
WSJ.com
CNNMONEY.com
Bloomberg.com
CNBC.com
Economist.com
FT.com
18. A Successful Digital Model
18
Source: Google Analytics
Explosive growth across all platforms
November ‘09 August ‘15
MOBILE + TABLET
59%
19%
YoY Tablet Growth
Of All Uniques
72%
YoY Mobile Growth
438MM
+
Global Pageviews
65.8MM+
Global Uniques
113MM+
Global Visits
40%
YoY Growth
Tablet
Mobile
Desktop
20. Business Insider Mobile Shifts
20
Mobile overlapping desktop traffic
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2010 2011 2012 2013 2014
%WebsiteTraffic
Mobile Website Traffic Desktop Website Traffic
Source: Google Analytics, Businessinsider.com (2010 – 2014)
21. Business Insider Strong Video Growth
21
37.8 Million+ Streams / Month Of Original Content
Source: Ooyala
1.4 mil
4.4 mil
2 mil
4.4 mil
12.3 mil
19.8 mil
30.9 mil
37.8 mil
0
5.000.000
10.000.000
15.000.000
20.000.000
25.000.000
30.000.000
35.000.000
40.000.000
23. Social Is Becoming Everyone’s Front Page
23
Source: Cassandra Report by Noise | The Intelligence Group
24. Content Discovery Driven By Social
24
Unique users across all Business Insider properties
Source: Google analytics (September 2015). Reflects all BI properties including Tech Insider
36%
28%
16%
15%
5%
SOCIAL ORGANIC SEARCH REFERRAL DIRECT OTHER
25. Content Discovery Driven By Social
25
Unique users across all Business Insider properties
Source: Google analytics (September 2015). Reflects all BI properties including Tech Insider
36%
28%
16%
15%
5%
SOCIAL ORGANIC SEARCH REFERRAL DIRECT OTHER
26. Content Discovery Driven By Social
26
Unique users across all Business Insider properties
Source: Google analytics (September 2015). Reflects all BI properties including Tech Insider
36%
28%
16%
15%
5%
SOCIAL ORGANIC SEARCH REFERRAL DIRECT OTHER
27. Content Discovery Driven By Social
27
Unique users across all Business Insider properties
36%
28%
16%
15%
5%
SOCIAL ORGANIC SEARCH REFERRAL DIRECT OTHER
Source: Google analytics (September 2015). Reflects all BI properties including Tech Insider
29. Concluding Themes
29
• Open or Niche. Not much in-between.
• Platforms driving access (distribution is disrupted)
• The emergence of the ‘prosumer’
• Opportunity (not just disruption)
• Consumers are in control, at greater scale
• Mobile bridges gap between physical and digital
31. And An Important Source Of News
31
Is social media an important source of news and current affairs?
Source: Cassandra Report by Noise | The Intelligence Group
60%21%
19%
Yes
No
Neither agree
nor disagree