Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

DW 2015: Julian Childs - The Age of the Consumer

434 views

Published on

DW 2015: Julian Childs - The Age of the Consumer. How Trends in digital lifestyle define business models.

Published in: Social Media
  • Be the first to comment

  • Be the first to like this

DW 2015: Julian Childs - The Age of the Consumer

  1. 1. 1 THE AGE OF THE CONSUMER How Trends In Digital Lifestyle Define Business Models
  2. 2. Three Major Trends In Digital Living 2 INFORMATION (OPEN) ACCESS CONSUMER CONTROL C O N T E N T T E C H N O L O G Y
  3. 3. INFORMATION Enabled By Technology
  4. 4. There Are Now Nearly 3 Billion People Online 4 Global internet population Source: International Communication Union, Google 0 500 1.000 1.500 2.000 2.500 3.000 3.500 (millions)
  5. 5. The Majority Are Under 34 5 Age breakout of global internet users 26,5% 26,7% 20,4% 13,7% 12,7% 15-24 25-34 35-44 45-54 55+ Source: comScore (November 2014)
  6. 6. ACCESS
  7. 7. Messaging Apps Are Exploding 7 Top apps (monthly active users – global) Source: Company Statements, News Reports, BI Intelligence estimates 0 100 200 300 400 500 600 okt.10 apr.11 okt.11 apr.12 okt.12 apr.13 okt.13 apr.14 Millions
  8. 8. Attention Is Shifting To Digital, Especially Mobile 8 US consumer media consumption share 45% 25% 17% 9% 7% 4% 37% 18% 11% 4% 2% 23% TV Online Radio Print Other Mobile 2009 2010 2011 2012 2013 2014 Source: eMarketer, April 2014
  9. 9. And The Shift Is Generational 9 Younger audiences prefer digital to traditional media 13 32 34 48 58 68 6947 36 26 17 7 2 318 15 20 15 14 11 134 4 8 7 8 122 1 4 3 9 Aged 16-24 Aged 25-34 Aged 35-44 Aged 45-54 Aged 55-64 Aged 65-74 Aged 75+ Read newspapers/ magazines Listen to the radio Go online via computer/ laptop/ netbook/ tablet Use a smartphone Watch television Source: Ofcom Adults’ Media Use And Attitudes Report (April 2014) Q: Which of the following media would you miss most?
  10. 10. The First Smartphone Generation 10 Demographics of cell phone internet usage (among cell phone owners, % in each group who use their phone to go online) Source: Pew Research Center, Cell Internet Use 2013 85% 73% 51% 22% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 18-29 30-49 50-64 65+
  11. 11. Phablets Leading The Race 11 Global annual shipments by device Phablets Tablets Smartphones (Non-Phablet) 0 200.000.000 400.000.000 600.000.000 800.000.000 1.000.000.000 1.200.000.000 1.400.000.000 1.600.000.000 1.800.000.000 2006 2007 2008 2009 2010 2011 2012 2013E 2014E 2015E 2016E 2017E 2018E 2019E Source: BI Intelligence Estimates
  12. 12. Younger Demos Dominate Social 12 Average daily time spent with select social networks amongst US internet users by age Source: Cowen And Company (Twitter/Social User Survey 2014) 0 10 20 30 40 50 60 Facebook Tumblr Instagram Pinterest Twitter Snapchat LinkedIn Age 18-29 Age 30-44 Age 45-60 Age 60+
  13. 13. CONTROL Consumer Now In Control
  14. 14. Shift To Demand Pricing Over Controlled Pricing 14
  15. 15. BUSINESS INSIDER The New Generation Of Business People
  16. 16. From Humble Beginnings 16 FOUNDED IN 2007 ~2,100 PAGE VIEWS t h e f i r s t d a y 3 people in a loading dock
  17. 17. Fastest-Growing Digital Business News Sites 17 #1 business news site amongst legacy competitors Source: Comscore US (000) 0 5.000 10.000 15.000 20.000 25.000 30.000 35.000 40.000 45.000 50.000 (000) Business Insider.com Forbes.com WSJ.com CNNMONEY.com Bloomberg.com CNBC.com Economist.com FT.com
  18. 18. A Successful Digital Model 18 Source: Google Analytics Explosive growth across all platforms November ‘09 August ‘15 MOBILE + TABLET 59% 19% YoY Tablet Growth Of All Uniques 72% YoY Mobile Growth 438MM + Global Pageviews 65.8MM+ Global Uniques 113MM+ Global Visits 40% YoY Growth Tablet Mobile Desktop
  19. 19. 19 Mobile is how digital natives are consuming content.
  20. 20. Business Insider Mobile Shifts 20 Mobile overlapping desktop traffic 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2010 2011 2012 2013 2014 %WebsiteTraffic Mobile Website Traffic Desktop Website Traffic Source: Google Analytics, Businessinsider.com (2010 – 2014)
  21. 21. Business Insider Strong Video Growth 21 37.8 Million+ Streams / Month Of Original Content Source: Ooyala 1.4 mil 4.4 mil 2 mil 4.4 mil 12.3 mil 19.8 mil 30.9 mil 37.8 mil 0 5.000.000 10.000.000 15.000.000 20.000.000 25.000.000 30.000.000 35.000.000 40.000.000
  22. 22. 22 Social is how they’re discovering it.
  23. 23. Social Is Becoming Everyone’s Front Page 23 Source: Cassandra Report by Noise | The Intelligence Group
  24. 24. Content Discovery Driven By Social 24 Unique users across all Business Insider properties Source: Google analytics (September 2015). Reflects all BI properties including Tech Insider 36% 28% 16% 15% 5% SOCIAL ORGANIC SEARCH REFERRAL DIRECT OTHER
  25. 25. Content Discovery Driven By Social 25 Unique users across all Business Insider properties Source: Google analytics (September 2015). Reflects all BI properties including Tech Insider 36% 28% 16% 15% 5% SOCIAL ORGANIC SEARCH REFERRAL DIRECT OTHER
  26. 26. Content Discovery Driven By Social 26 Unique users across all Business Insider properties Source: Google analytics (September 2015). Reflects all BI properties including Tech Insider 36% 28% 16% 15% 5% SOCIAL ORGANIC SEARCH REFERRAL DIRECT OTHER
  27. 27. Content Discovery Driven By Social 27 Unique users across all Business Insider properties 36% 28% 16% 15% 5% SOCIAL ORGANIC SEARCH REFERRAL DIRECT OTHER Source: Google analytics (September 2015). Reflects all BI properties including Tech Insider
  28. 28. Open Model Drives Scale 28
  29. 29. Concluding Themes 29 • Open or Niche. Not much in-between. • Platforms driving access (distribution is disrupted) • The emergence of the ‘prosumer’ • Opportunity (not just disruption) • Consumers are in control, at greater scale • Mobile bridges gap between physical and digital
  30. 30. APPENDIX
  31. 31. And An Important Source Of News 31 Is social media an important source of news and current affairs? Source: Cassandra Report by Noise | The Intelligence Group 60%21% 19% Yes No Neither agree nor disagree

×