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iCrossing UK Client Summit 2011 - Total retail: mobile and the multichannel mix

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Total retail: mobile and multichannel mix by Paul Doleman for the iCrossing client summit 2011

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iCrossing UK Client Summit 2011 - Total retail: mobile and the multichannel mix

  1. 1. 1<br />Total Retail: Mobile & the Multichannel mix<br />iCrossing client summit | MAY 2011 | BRIGHTON<br />1<br />
  2. 2. 2<br />A recap. <br />2<br />
  3. 3. 3<br />Consumers have embraced multiple touch points.<br />3<br />
  4. 4. 4<br />Multichannel patterns.<br />4<br />
  5. 5. 5<br />The research disparity.<br />5<br />
  6. 6. 6<br />Closing <br />the deal.<br />6<br />
  7. 7. 7<br />Straight path?<br />7<br />
  8. 8. 8<br />Or something more complex?<br />8<br />
  9. 9. 9<br />Information gathering.<br />40%<br />33%<br />25%<br />21%<br />3%<br />56% offline. 65% online.<br />9<br />
  10. 10. 10<br />Mobile – Way more than just a channel.<br />10<br />
  11. 11. 11<br />Are you doing your bit?<br />11<br />
  12. 12. 12<br />It’s all about convenience. <br />12<br />
  13. 13. 13<br />A collision of worlds.<br />13<br />
  14. 14. 14<br />Mobilising<br />for Mobile<br />14<br />
  15. 15. 15<br />Get with the program<br />15<br />
  16. 16. 16<br />Thanks<br />Paul Doleman<br />

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