DW 2015: Per Olav Monseth & John M Lervik. The Polaris Way

1. The Polaris way – corporate innovation
Per Olav Monseth, CFO and head of bus. dev. Polaris Media ASA
October 2015

2.  36 media houses
 50+% daily digital coverage
 ~60% print coverage
 Strong financial results
 10+% EBITDA-margin
 30% digital ad revenue
 15+% annual digital growth
The leading media group in our region
2
Tromsø
Harstad
Trondheim
Brønnøysund
Bodø
Alta
Steinkjer
Finnsnes
Kirkenes
Måløy
Ålesund
Molde

3. 3
Transformation in media is accelerating

4. Competition is global – we need to create world class user experiences
Must-win battles:
 People
 Quality of content
 Personalization
 Ad efficiency
4

5. Driving innovation with strategic partners
5
In-house innovation environment Strategic partners
+

6. With empowerment comes accountability and competence
Example dashboard for each journalist:
6

7. Personalize user experiences in real time…
Examples of content recommendations:
7
Jørgen

8. …and it works – strong growth in # of page views
0,2
0,5
0,6 0,6 0,7
0,9
1,3 1,2
1,4
1,7
1,6
1,8
1,6 1,6
1,9
2,3
0,0 %
1,0 %
2,0 %
3,0 %
4,0 %
5,0 %
6,0 %
7,0 %
8,0 %
9,0 %
10,0 %
0,0
0,5
1,0
1,5
2,0
2,5
Recommendedcontentaspercentageofarticletraffic
Trafficfromcontentrecommendations(inmill.)
Page views from content recommendations Share of total article traffic
# page views and percentage of total article traffic from content recommendations
Traffic in million page views per month. Percentage based on article traffic only
8

9. …and it works – strong growth in engagement
9
Difference in time spent reading articles – recommendations vs ordinary article traffic
3% 3%
4%
9%
13%
14%
12%
15%
20%
23%
17%
22%
20%
21%
0%
5%
10%
15%
20%
25%
30%
Aug.
14
Sept.
14
Oct.
14
Nov.
14
Dec.
14
Jan.
15
Feb.
15
Mar.
15
Apr.
15
May
15
June
15
July
15
Aug.
15
Sept.
15
Increasedread-timein%

10. iTromso.no is fully personalized (automated)
10

11. Driving user engagement
and cost efficiency
through personalization
on front page and in all
channels
USA Today (Gannett): Personalized news
experience

12. Targeted subscription
promotions
Gather, analyze and segment user
data globally
User conversions through
personalized content experiences
10-15x higher conversion rate
with Cxense targeted
subscription promotions
WSJ: Conversion optimization for digital
subscriptions

13. 300+ leading media companies working with
Cxense

14. … and leading consumer brands signing up

15. Real-time, actionable
Datais the foundation that drives
Engagement Conversions Advertising

16. Headquarters: Oslo, Norway
Revenue model : Software-as-a-Service
subscription revenue model
Number of employees ≈ 150
Main verticals:
Media, E-commerce & Enterprise (retail
banking/telco)
Global market presence:
5 regions (NorthAm, LatAm, EMEA, APAC, JP)
Cxense – From Norwegian Start-Up to Global
Player
Founded: February, 2010
Number of customers ≈ 350 Cxense offices
Founders experience from Fast Search &
Transfer, acquired by Microsoft for $1.3B in 2008
Listed on Oslo Stock Exchange (´CXENSE’)