84% of mobile time spent in-app. Increasing time spent in-app
We deliver a 360˚ individual customer view by uniting PC, Mobile and Tablet data. This is done against a single profile in a single DMP. That’s unique.
Most companies rely on data from one set of devices, or have data partnerships with vendors in other channels and devices. Yet partnerships mean a long delay before all of the data are associated with a single ID.
Our platform associates all of an individual user’s activity across channels and devices in real-time. This enables us to more precisely identify likely responders for your target audience and then message to them immediately.
This is really important – it’s not a nuance.
In November, Comscore reported that 50% of a user’s digital time is spent on mobile devices like smartphones and tablets. Without that data in real-time, you get only half the picture about a user.
And the cross-channel and cross-device data we are associating with those profiles is also very different.
ValueClick Media and Greystripe were already delivering better matching before we became Conversant. In fact, we had already united the data and media platforms of these companies. With our united company and platform we create even better matches for enhanced results. Our new offering has a three layer process from cross-device matching.
The first layer is totally new – and consists of what we call hard (or deterministic) matches. A hard match is when a user logs into the same app on multiple devices. Here’s an example – a user signs into an app on their smartphone in the morning, then again on their laptop later that day and on their tablet that night. We can link the single user to all three devices. This is a hard match. The really exciting part is that we have millions of such matches from across the network. Second, we dramatically grow scale through algorithmic modeling using IP addresses, interest-based analysis and our direct SDK integration across 20,000+ apps. We have also developed a new algorithm proven to be significantly more effective and accurate. Finally, we leverage the recency of our platform to drive even greater precision. Because we associate online events in real-time with profiles, we are able to ensure a higher match accuracy. We are also able to recover from an event like cookie deletion more quickly using our proprietary technology.
Let’s finish our discussion with measurement and insights.