Dutch Growers Strategy - Digital Marketing
•Download as PPT, PDF•
1 like•1,818 views
This document discusses various social media platforms and their key usage statistics. It mentions that Facebook has over 800 million users with two main profile types, and that over 200 million users engage in crowd-sourcing. It also notes that LinkedIn has over 100 million professional users with an average income of $140k, and that Facebook users download over 2 billion videos daily for both emotional and educational purposes. The document ends by listing various social media and marketing sites.
Report
Share
Report
Share
Recommended
Anvil Online Persona Optimization 0609
Optimizing Your Online Persona, as presented by Kent Lewis, President of Anvil Media & Formic Media for The Placement Project at AMA Forward '09: Brandologie in Portland, Oregon.
Urban Summit 2012: The Three F’s Every Successful Entrepreneur Should Master
The document discusses the 3 F's that every successful entrepreneur should master: Future, Focus, and Fundamentals. It provides examples for each F, such as having inspiration and vision for the future, focusing on core strengths and processes, and mastering fundamentals like getting help and refining business basics. The document is a presentation by Kent Lewis on his experience founding multiple companies and the keys to entrepreneurial success.
Broward College Social Media Presentation
This document provides tips for Broward College students on using social media for career and networking purposes. It discusses that 55% of corporations use social media to post jobs and find candidates, and over 78% of companies recruiting on social media use LinkedIn. It then provides advice on building an online personal brand, engaging on social media like Twitter and LinkedIn, and connecting with others to expand one's professional network. The document promotes signing up on the website of a social media consultant for additional career tips and resources.
Building Earned Audiences in Retail with Email, Twitter and Facebook
Presentation deck for eTail in Toronto. We break down the different strategies to reach and capture consumers in the email, mobile, Twitter and Facebook space.
Green Science Room revisited
The document discusses different types of pencils and criteria for evaluating how environmentally friendly they are. It introduces three pencils made from different materials - traditional cedar wood, recycled newspaper, and recycled plastic bags. The document suggests experimenting with the pencils to see how long they last and what happens to the waste from each type.
Charity Seminar in Exeter 2010
A presentation i delivered with James Barisic and Jackie Dawkins at Bishop Fleming in December 2010 whilst employed by Optix Solutions. This was covering the topic of an introduction of getting Charities into Social Meida.
Retailer's e commerce toolkit
This document provides an agenda and overview for an e-commerce tool kit. It discusses evaluating an existing website, e-commerce options and platforms, social media networking strategies for business including Facebook, LinkedIn, and Twitter, and creating an internal marketing plan. The key topics covered are website checkups, domain registration, hosting, e-commerce templates and options, social media engagement and demographics, and integrating email newsletters and blogging.
Comerica Bank LinkedIn Presentation
Presentation prepared for the Comerica Bank Asian Pacific Segmentation Team. Presented live on Tuesday, June 14, 2011 in San Jose, CA
Recommended
Anvil Online Persona Optimization 0609
Optimizing Your Online Persona, as presented by Kent Lewis, President of Anvil Media & Formic Media for The Placement Project at AMA Forward '09: Brandologie in Portland, Oregon.
Urban Summit 2012: The Three F’s Every Successful Entrepreneur Should Master
The document discusses the 3 F's that every successful entrepreneur should master: Future, Focus, and Fundamentals. It provides examples for each F, such as having inspiration and vision for the future, focusing on core strengths and processes, and mastering fundamentals like getting help and refining business basics. The document is a presentation by Kent Lewis on his experience founding multiple companies and the keys to entrepreneurial success.
Broward College Social Media Presentation
This document provides tips for Broward College students on using social media for career and networking purposes. It discusses that 55% of corporations use social media to post jobs and find candidates, and over 78% of companies recruiting on social media use LinkedIn. It then provides advice on building an online personal brand, engaging on social media like Twitter and LinkedIn, and connecting with others to expand one's professional network. The document promotes signing up on the website of a social media consultant for additional career tips and resources.
Building Earned Audiences in Retail with Email, Twitter and Facebook
Presentation deck for eTail in Toronto. We break down the different strategies to reach and capture consumers in the email, mobile, Twitter and Facebook space.
Green Science Room revisited
The document discusses different types of pencils and criteria for evaluating how environmentally friendly they are. It introduces three pencils made from different materials - traditional cedar wood, recycled newspaper, and recycled plastic bags. The document suggests experimenting with the pencils to see how long they last and what happens to the waste from each type.
Charity Seminar in Exeter 2010
A presentation i delivered with James Barisic and Jackie Dawkins at Bishop Fleming in December 2010 whilst employed by Optix Solutions. This was covering the topic of an introduction of getting Charities into Social Meida.
Retailer's e commerce toolkit
This document provides an agenda and overview for an e-commerce tool kit. It discusses evaluating an existing website, e-commerce options and platforms, social media networking strategies for business including Facebook, LinkedIn, and Twitter, and creating an internal marketing plan. The key topics covered are website checkups, domain registration, hosting, e-commerce templates and options, social media engagement and demographics, and integrating email newsletters and blogging.
Comerica Bank LinkedIn Presentation
Presentation prepared for the Comerica Bank Asian Pacific Segmentation Team. Presented live on Tuesday, June 14, 2011 in San Jose, CA
Social with microsoft social engagement 2016
The document discusses the growth of social media usage and the importance of having a strategic social media presence and engagement strategy. Some key points:
- People are sharing more content than ever across social platforms like Facebook, YouTube, Twitter
- While most Fortune 500 companies have social media accounts, only 17% consider their social strategy mature and many ignore customer feedback
- It's important for companies to listen across social media, understand sentiment, track competitors, and drive engagement through responsive participation
Social Media For Business 2011 presented by Heidi Otway, Director of PR and S...
Social Media For Business 2011 presented by Heidi Otway, Director of PR and S...Heidi Otway, APR, CPRC
Now more than ever entrepreneurs and large corporations are harnessing the power of online social networks to reach consumers and grow their business. With an array of platforms – from Facebook, Twitter, foursquare and YouTube – there are limitless channels for businesses and entrepreneurs to reach their target audience online. But with so many options, which social media network should you choose?Q School: Social Media
This document provides an overview of various social media platforms and how businesses can utilize social media for marketing purposes. It discusses popular social networks like Facebook, Twitter, and LinkedIn. It also covers other social media tools like blogs, microblogging, video and photo sharing sites. The document provides tips on how businesses can connect with customers, build their brand and promote events using these social media tools.
Social Media Taster Course
The document provides an overview of social media and how businesses can utilize social media marketing. It discusses the benefits of social media, how to identify target communities, and ways to integrate social media into a company's website. Examples are given of successful social media campaigns including Compare the Meerkat and Frugi Organic Clothing. The summary concludes that social media can drive increased traffic, sales, and word of mouth if content is engaging and communities are actively engaged.
Easy Talk for Professional Services
The document discusses social media and how professional services can benefit from it. It defines social media as media designed for sharing through social interaction. It contrasts Web 1.0 static sites to Web 2.0 interactive sites. Popular social media tools discussed are Facebook and Twitter, noting their large user bases. Benefits listed for professional services include building customer networks, sharing information to build expertise, and conducting community marketing. Tips are provided on setting up business pages and profiles on Facebook and Twitter to engage customers and promote brands.
The Future of Digital Marketing in Sports
The future of marketing in sports and entertainment is changing at an overwhelming speed. With new technology comes new levels of fan loyalty... are you in the mix?
Socialmediaforukinsurance
The document discusses the opportunities for insurance companies in social media. It notes that social media allows for joining conversations in real-time and sharing information across various platforms. It provides examples of how some insurers are using social media for marketing and customer service. It also outlines steps an insurer could take to develop a social media strategy, including monitoring brand mentions, encouraging advocacy, and promoting content to further develop an online community.
Social Media For Uk Insurance
The document discusses the opportunities for insurance companies in social media. It notes that social media allows for joining conversations in real-time and sharing information across various platforms. It provides examples of how some insurers are using social media for marketing and customer service. It also outlines steps an insurer could take to develop a social media strategy, including monitoring brand mentions, encouraging advocacy, and using social media as a communication channel.
Be Social Media Savvy
The document discusses social media and provides tips for getting started. It defines social media as online conversations in various forms powered by technology and social interaction. It emphasizes that social media is about building relationships, growing traffic, telling your story, and listening to clients. It also provides advice on using popular social networking sites like Facebook, LinkedIn, and Twitter to create profiles, share content and connect with others.
richmondsmcrva-v3-100319162320-phpapp02
This document summarizes Network Solutions' social media strategy and implementation from 2008-2010. The strategy had 4 points: brand/reputation management, connecting with customers, community outreach, and getting new business. Some key accomplishments were enjoying positive sentiment online compared to previous negative mentions, being seen as a thought leader for small businesses, and effectively leveraging social media for customer satisfaction. The implementation involved listening, contributing content like blogs and events, crisis management support, and training advocates.
Effective Personal Branding & Social Media in your Business
Shashi Bellamkonda 's presentation at the SMC RVA event in Richmond on 18th March 2010. . Shashi (aka @shashib) is the Director of Social Media for Network Solutions, but his official title is "Social Media Swami". Case study in Effective Personal Branding and the story and inspiration for companies to engage in the social media. Tools you can use to engage with your customers
Social Media Branding for MeJobs.com job fair
Donald Verrill, Jack Cowie, Margaret Connolly-Watson present workshop on branding yourself utilizing social media
Web 2 0 Watkins Meegan
This document discusses the rise of social media and its importance for businesses. It provides statistics on the growing popularity of social media platforms like Facebook, LinkedIn, and Twitter. It also outlines the benefits of using social media for businesses, such as increasing website visitors, links, and indexed pages. The document recommends that companies establish themselves as thought leaders and build communities through blogging, and provides tips for successful blogging.
PACE - Get in the Game with Social Media
The document discusses how businesses can use social media and internet marketing. It provides an overview of popular social media platforms like Facebook, LinkedIn, YouTube, and Twitter. It then discusses how businesses can prepare by assessing their current marketing, optimizing their website, developing content, and building an audience on social media. Case studies are presented of businesses that have successfully used these strategies. The key message is that social media requires an ongoing commitment to build relationships and engage customers across multiple online channels.
Social Media Disruption B2B IBM Seminar October 2009
Social Media Disruption with a B2B flavour presented to exclusive IBM mid-market conference October 2009. Full video links available at bluurb.wordpress.com
Likeable Social Media
The document summarizes Dave Kerpen's book "Likeable Social Media" which discusses how businesses can build their brand and engage customers on social networks like Facebook. It provides an overview of the major platforms and how to use each one effectively, with Facebook being the primary focus. Key points include how to create pages and ads, target audiences, engage users through contests and questions, and measure results from social media marketing.
Social Media Marketing and Advertising for Summer Camps
How summer camp can use social media marketing to improve communication and registrations every year. Social media stats, tips for facebook, twitter, linkedin and instagram. [Christian Camping International (CCI) Canada Mini-Conference, March 2014, Presented by Agnes Stawicki]
Social Media Facebook Business Page Marketing- Grow your Small Business
This document discusses the potential of social media marketing for businesses. It provides statistics showing that social media has become an important source of information and recommendations for customers. It then gives tips on using key platforms like Facebook, LinkedIn, and Twitter to engage customers, build brands, and drive sales. Specific case studies show how companies like GAP and Moosejaw were able to successfully promote products and increase engagement through social media campaigns.
Selling with social media
A short presentation on how to use social media to enhance sales, focusing on Twitter, Youtube and Facebook as sales tools. Given in Malmo, Sweden on 17th of September 2010 at Ahrens Rapid Growth, by Jan Kees Fokkens of 42Republic.nl
San marcos chamber_seminar_new_attendees
The document discusses various social media marketing techniques and platforms. It provides information on how to create content, communicate on different social networks like Facebook, Twitter, YouTube, and LinkedIn, and develop a social media marketing plan and strategy. Some key platforms discussed include using blogs, video, and social profiles to interact with customers, build networks, and promote business.
Surviving the Change Agents - How Business Survive the Next Evolution
Consumer-centric technology companies are driving rapid change through micro-moments, data at scale, and assisted intelligence. Highest performing teams adapt by understanding trends, leveraging data and AI to personalize experiences, and empowering employees through collaboration and knowledge sharing. To survive, companies must focus on continuously improving the customer experience.
The Future of Marketing - Steps to Building Experiences of the Future
The document discusses the future of marketing and how businesses need to adapt to ongoing technological changes and revolutions. It notes that marketing is shifting from a focus only on acquisition to managing the entire customer journey through experiences. It recommends that companies align their teams to the full customer journey, focus on a single source of data truth, continually test new ideas, train teams for rapid improvement, and create experience teams instead of just marketing teams. The future of marketing depends on effectively managing ongoing changes.
More Related Content
Similar to Dutch Growers Strategy - Digital Marketing
Social with microsoft social engagement 2016
The document discusses the growth of social media usage and the importance of having a strategic social media presence and engagement strategy. Some key points:
- People are sharing more content than ever across social platforms like Facebook, YouTube, Twitter
- While most Fortune 500 companies have social media accounts, only 17% consider their social strategy mature and many ignore customer feedback
- It's important for companies to listen across social media, understand sentiment, track competitors, and drive engagement through responsive participation
Social Media For Business 2011 presented by Heidi Otway, Director of PR and S...
Social Media For Business 2011 presented by Heidi Otway, Director of PR and S...Heidi Otway, APR, CPRC
Now more than ever entrepreneurs and large corporations are harnessing the power of online social networks to reach consumers and grow their business. With an array of platforms – from Facebook, Twitter, foursquare and YouTube – there are limitless channels for businesses and entrepreneurs to reach their target audience online. But with so many options, which social media network should you choose?Q School: Social Media
This document provides an overview of various social media platforms and how businesses can utilize social media for marketing purposes. It discusses popular social networks like Facebook, Twitter, and LinkedIn. It also covers other social media tools like blogs, microblogging, video and photo sharing sites. The document provides tips on how businesses can connect with customers, build their brand and promote events using these social media tools.
Social Media Taster Course
The document provides an overview of social media and how businesses can utilize social media marketing. It discusses the benefits of social media, how to identify target communities, and ways to integrate social media into a company's website. Examples are given of successful social media campaigns including Compare the Meerkat and Frugi Organic Clothing. The summary concludes that social media can drive increased traffic, sales, and word of mouth if content is engaging and communities are actively engaged.
Easy Talk for Professional Services
The document discusses social media and how professional services can benefit from it. It defines social media as media designed for sharing through social interaction. It contrasts Web 1.0 static sites to Web 2.0 interactive sites. Popular social media tools discussed are Facebook and Twitter, noting their large user bases. Benefits listed for professional services include building customer networks, sharing information to build expertise, and conducting community marketing. Tips are provided on setting up business pages and profiles on Facebook and Twitter to engage customers and promote brands.
The Future of Digital Marketing in Sports
The future of marketing in sports and entertainment is changing at an overwhelming speed. With new technology comes new levels of fan loyalty... are you in the mix?
Socialmediaforukinsurance
The document discusses the opportunities for insurance companies in social media. It notes that social media allows for joining conversations in real-time and sharing information across various platforms. It provides examples of how some insurers are using social media for marketing and customer service. It also outlines steps an insurer could take to develop a social media strategy, including monitoring brand mentions, encouraging advocacy, and promoting content to further develop an online community.
Social Media For Uk Insurance
The document discusses the opportunities for insurance companies in social media. It notes that social media allows for joining conversations in real-time and sharing information across various platforms. It provides examples of how some insurers are using social media for marketing and customer service. It also outlines steps an insurer could take to develop a social media strategy, including monitoring brand mentions, encouraging advocacy, and using social media as a communication channel.
Be Social Media Savvy
The document discusses social media and provides tips for getting started. It defines social media as online conversations in various forms powered by technology and social interaction. It emphasizes that social media is about building relationships, growing traffic, telling your story, and listening to clients. It also provides advice on using popular social networking sites like Facebook, LinkedIn, and Twitter to create profiles, share content and connect with others.
richmondsmcrva-v3-100319162320-phpapp02
This document summarizes Network Solutions' social media strategy and implementation from 2008-2010. The strategy had 4 points: brand/reputation management, connecting with customers, community outreach, and getting new business. Some key accomplishments were enjoying positive sentiment online compared to previous negative mentions, being seen as a thought leader for small businesses, and effectively leveraging social media for customer satisfaction. The implementation involved listening, contributing content like blogs and events, crisis management support, and training advocates.
Effective Personal Branding & Social Media in your Business
Shashi Bellamkonda 's presentation at the SMC RVA event in Richmond on 18th March 2010. . Shashi (aka @shashib) is the Director of Social Media for Network Solutions, but his official title is "Social Media Swami". Case study in Effective Personal Branding and the story and inspiration for companies to engage in the social media. Tools you can use to engage with your customers
Social Media Branding for MeJobs.com job fair
Donald Verrill, Jack Cowie, Margaret Connolly-Watson present workshop on branding yourself utilizing social media
Web 2 0 Watkins Meegan
This document discusses the rise of social media and its importance for businesses. It provides statistics on the growing popularity of social media platforms like Facebook, LinkedIn, and Twitter. It also outlines the benefits of using social media for businesses, such as increasing website visitors, links, and indexed pages. The document recommends that companies establish themselves as thought leaders and build communities through blogging, and provides tips for successful blogging.
PACE - Get in the Game with Social Media
The document discusses how businesses can use social media and internet marketing. It provides an overview of popular social media platforms like Facebook, LinkedIn, YouTube, and Twitter. It then discusses how businesses can prepare by assessing their current marketing, optimizing their website, developing content, and building an audience on social media. Case studies are presented of businesses that have successfully used these strategies. The key message is that social media requires an ongoing commitment to build relationships and engage customers across multiple online channels.
Social Media Disruption B2B IBM Seminar October 2009
Social Media Disruption with a B2B flavour presented to exclusive IBM mid-market conference October 2009. Full video links available at bluurb.wordpress.com
Likeable Social Media
The document summarizes Dave Kerpen's book "Likeable Social Media" which discusses how businesses can build their brand and engage customers on social networks like Facebook. It provides an overview of the major platforms and how to use each one effectively, with Facebook being the primary focus. Key points include how to create pages and ads, target audiences, engage users through contests and questions, and measure results from social media marketing.
Social Media Marketing and Advertising for Summer Camps
How summer camp can use social media marketing to improve communication and registrations every year. Social media stats, tips for facebook, twitter, linkedin and instagram. [Christian Camping International (CCI) Canada Mini-Conference, March 2014, Presented by Agnes Stawicki]
Social Media Facebook Business Page Marketing- Grow your Small Business
This document discusses the potential of social media marketing for businesses. It provides statistics showing that social media has become an important source of information and recommendations for customers. It then gives tips on using key platforms like Facebook, LinkedIn, and Twitter to engage customers, build brands, and drive sales. Specific case studies show how companies like GAP and Moosejaw were able to successfully promote products and increase engagement through social media campaigns.
Selling with social media
A short presentation on how to use social media to enhance sales, focusing on Twitter, Youtube and Facebook as sales tools. Given in Malmo, Sweden on 17th of September 2010 at Ahrens Rapid Growth, by Jan Kees Fokkens of 42Republic.nl
San marcos chamber_seminar_new_attendees
The document discusses various social media marketing techniques and platforms. It provides information on how to create content, communicate on different social networks like Facebook, Twitter, YouTube, and LinkedIn, and develop a social media marketing plan and strategy. Some key platforms discussed include using blogs, video, and social profiles to interact with customers, build networks, and promote business.
Similar to Dutch Growers Strategy - Digital Marketing (20)
Social Media For Business 2011 presented by Heidi Otway, Director of PR and S...
Social Media For Business 2011 presented by Heidi Otway, Director of PR and S...
Effective Personal Branding & Social Media in your Business
Effective Personal Branding & Social Media in your Business
Social Media Disruption B2B IBM Seminar October 2009
Social Media Disruption B2B IBM Seminar October 2009
Social Media Marketing and Advertising for Summer Camps
Social Media Marketing and Advertising for Summer Camps
Social Media Facebook Business Page Marketing- Grow your Small Business
Social Media Facebook Business Page Marketing- Grow your Small Business
More from Kyle Lacy
Surviving the Change Agents - How Business Survive the Next Evolution
Consumer-centric technology companies are driving rapid change through micro-moments, data at scale, and assisted intelligence. Highest performing teams adapt by understanding trends, leveraging data and AI to personalize experiences, and empowering employees through collaboration and knowledge sharing. To survive, companies must focus on continuously improving the customer experience.
The Future of Marketing - Steps to Building Experiences of the Future
The document discusses the future of marketing and how businesses need to adapt to ongoing technological changes and revolutions. It notes that marketing is shifting from a focus only on acquisition to managing the entire customer journey through experiences. It recommends that companies align their teams to the full customer journey, focus on a single source of data truth, continually test new ideas, train teams for rapid improvement, and create experience teams instead of just marketing teams. The future of marketing depends on effectively managing ongoing changes.
Top 2017 Learning Trends via LinkedIn
Infographic insights from LinkedIn's Workplace Learning Report from Lessonly, the leader in team learning software. We agree that "the single biggest driver of business impact is the strength of an organization's learning culture." Learn more at Lessonly.com.
How Consumer Technology Companies Are Changing the World
This document is a series of tweets from the user @KYLEPLACY that appear to be discussing a Louis CK video. The tweets do not provide much context around the content of the video or @KYLEPLACY's opinions on it, but instead are a repetitive thread of the user mentioning their own Twitter handle multiple times.
How to Build the Business of the Future v2
This document discusses strategies for closing the knowledge divide in businesses. It advocates for empowering change through technology to improve speed, access, and data-driven decision making. Modular solutions and minimum viable products are recommended to iteratively validate customer needs and keep pace with rapid technological change.
Closing the Knowledge Divide: How to Build the Business of the Future
Presentation given on April 25th to TrueU in Indianapolis, IN. This is a new presentation focused on how to close the knowledge divide through speed, access and analytics and what it takes to build the business of the future.
Change Agents: How Consumer Centric Technology Companies Change the World
My presentation for the APICS Conference in Scottsdale, AZ on 2/23/2017. The talk is focused on the investments huge consumer centric technology companies are making to change the world. We talk about two current trends: Mobile and Instant Gratification and two future trends: Artificial Intelligence and Blockchain. Enjoy
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
This deck is being used for a presentation at High Alpha's Marketing Forum in Indianapolis on 1/2/17. I've spent the past two years working at OpenView, a venture capital firm based in Boston.
The lessons I learned watching the partners, my colleagues, portfolio CEOs, countless pitch meetings and hundreds of conversations between leadership teams was invaluable.
Here are a few.
It Shouldn't Be Scary to Go Digital
Keynote presentation for the Peak Campus Conference in Atlanta, GA on 1/12/17. We talk about two current technology disruption business and what we must do to evolve. At the core, this presentation is filled with tips to building sustainable growth by focusing on the foundation of digital change and not the hype.
The 4 Ps to Sustainable Growth
A look at the 4 Ps (People, Process, Programs and Performance) that every org should be developing as they grow. Your PEOPLE should develop & re-develop your PROCESSES & PROGRAMS to improve PERFORMANCE.
Marketing is Dead. Build a Foundation. Ignore the Hype.
My presentation for the State of Search conference in Dallas, TX on 11/12/2016. We talked about how the customer experience is the only things that matter. It is the only thing that makes you relevant. There are 4 Ps to the survival of marketing as a profession - people, process, programs and performance.
YOUR PEOPLE SHOULD DEVELOP & RE-DEVELOP YOU PROCESSES & PROGRAMS TO IMPROVE PERFORMANCE.
You Can't Growth Hack Your Way to Success
It's important to build a marketing strategy around a foundation instead of stringing together small "growth hacking" experiments. It's about PEOPLE, PERSONAS, PROCESSES, and PERFORMANCE.
Your PEOPLE should develop and re-develop your PERSONAS and PROCESSES to improve PERFORMANCE.
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Another adjustment to my Marketing is Dead deck which covers how to evolve in the digital environment. The only thing that matters or should matter to digital marketing is the experience the consumer is having with your brand.
It Shouldn't Be Scary to Go Digital
Presentation given at the Zillow Group's Multifamily conference in Austin, Texas on 9/27/2016. We dive into the changes happening in digital marketing and what YOU (the marketer) must do to survive. It's a scary world out there.
Marketing is Dead - Uberflip User Conference Presentation
Presentation given at Uberflip's User Conference on 8/25/2016. The deck focuses on the 3 disruptions of the marketing profession by technology and the 5 ways to survive. Enjoy!
Marketing is Dead - TrackMaven Digital Conference
The document discusses how marketing is changing and the trends that are disrupting traditional marketing approaches. It notes that mobility and internet usage are maturing, and that whoever owns the network experience owns the customer experience. It then outlines five evolutions needed for marketing survival: reorganizing marketing teams according to people, principles, processes, programs, and performance; focusing on user experience; shifting from content marketing to thought leadership; replacing engagement metrics with unit economic measures; and cleansing data to support healthy artificial intelligence.
Marketing Team Organizational Structures
The document outlines three examples of marketing team organizational structures:
1) A demand generation and content focused structure led by a VP of Demand Generation and a VP of Brand and Communications.
2) A performance marketing focused structure led by a VP of Performance Marketing and a VP of Brand and Communications.
3) A channel marketing focused structure led by a VP of Demand Generation, a VP of Product Marketing, and a VP of Brand and Communications.
Marketing is Dead - Inbound Experience Conference
Louis CK released a new stand-up special on his website in which he discusses various topics like racism, relationships, and his daughters. The special was filmed in Washington D.C. and released without any promotion or announcement on LouisCK.com, where it can be purchased for $8.
Marketing is Dead - Understanding the Shifts Changing Marketing Today
Presentation given in New York City on 5/19 for Idio.
Trends like scalability, artificial intelligence, distribution and mobility are changing the way we buy, sell and communicate. We must be poised to take advantage of these changes and equipped to handle a customer’s journey that is changing constantly. In a world of instant communication, the most successful be those that embrace experiences over marketing.
Join us as we talk about why we are not the CEO or VP of sales, the head of marketing or the customer support manager, we are experience makers and managers. The only thing that makes us relevant are the experiences we provide. Everything else is just noise.
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Presentation from Pegasus Trucking Live in Clearwater, FL 4/28/2016 - where I discussed the changes in technology, consumerism, mobility, artificial intelligence / machine learning, and how they affect/change the transportation industry.
More from Kyle Lacy (20)
Surviving the Change Agents - How Business Survive the Next Evolution
Surviving the Change Agents - How Business Survive the Next Evolution
The Future of Marketing - Steps to Building Experiences of the Future
The Future of Marketing - Steps to Building Experiences of the Future
How Consumer Technology Companies Are Changing the World
How Consumer Technology Companies Are Changing the World
Closing the Knowledge Divide: How to Build the Business of the Future
Closing the Knowledge Divide: How to Build the Business of the Future
Change Agents: How Consumer Centric Technology Companies Change the World
Change Agents: How Consumer Centric Technology Companies Change the World
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
Marketing is Dead. Build a Foundation. Ignore the Hype.
Marketing is Dead. Build a Foundation. Ignore the Hype.
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Marketing is Dead - Uberflip User Conference Presentation
Marketing is Dead - Uberflip User Conference Presentation
Marketing is Dead - Understanding the Shifts Changing Marketing Today
Marketing is Dead - Understanding the Shifts Changing Marketing Today
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Recently uploaded
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Generating privacy-protected synthetic data using Secludy and Milvus
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Presentation of the OECD Artificial Intelligence Review of Germany
Consult the full report at https://www.oecd.org/digital/oecd-artificial-intelligence-review-of-germany-609808d6-en.htm
Microsoft - Power Platform_G.Aspiotis.pdf
Revolutionizing Application Development
with AI-powered low-code, presentation by George Aspiotis, Sr. Partner Development Manager, Microsoft
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...Edge AI and Vision Alliance
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.Removing Uninteresting Bytes in Software Fuzzing
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Artificial Intelligence for XMLDevelopment
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Building Production Ready Search Pipelines with Spark and Milvus
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
OpenID AuthZEN Interop Read Out - Authorization
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
ここ3000字までしか入らないけどタイトルの方がたくさん文字入ると思います。
Mind map of terminologies used in context of Generative AI
Mind map of common terms used in context of Generative AI.
Essentials of Automations: The Art of Triggers and Actions in FME
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Infrastructure Challenges in Scaling RAG with Custom AI models
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
Uni Systems Copilot event_05062024_C.Vlachos.pdf
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Taking AI to the Next Level in Manufacturing.pdf
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Programming Foundation Models with DSPy - Meetup Slides
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Recently uploaded (20)
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
Building Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and Milvus
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
Mind map of terminologies used in context of Generative AI
Mind map of terminologies used in context of Generative AI
Essentials of Automations: The Art of Triggers and Actions in FME
Essentials of Automations: The Art of Triggers and Actions in FME
Infrastructure Challenges in Scaling RAG with Custom AI models
Infrastructure Challenges in Scaling RAG with Custom AI models
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Programming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup Slides
Dutch Growers Strategy - Digital Marketing
- 28. Facebook.com/ads
- 38. Linkedin.com/ads
- 62. Hootsuite.com
- 69. Bufferapp.com
- 75. Wildfireapp.com
- 84. Eventbrite.com
- 86. Exacttarget.com
- 88. Mailchimp.com
- 90. Connect With Me Kylelacy.com @kyleplacy 765-610-5965