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Be Social Media Savvy
- 1. Be Social Media Savvy
- 2. “Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures.” (Wikipedia) What is social media?
- 3. an online conversation in a multitude of forms Put simply…
- 4. Conversations are powered by…
- 6. 200m blogs globally and growing 100m videos 4m articles 73% of all web users read blogs 45% have started their own blog 57% have joined a social network 55% have uploaded photos 83% have watched video clips Is it a fad?
- 7. What is it all about? IT IS ABOUT RELATIONSHIPS IT IS ABOUT GROWING TRAFFIC & BUILIDING LINKS IT IS ABOUT TELLING OUR STORY / BUILDING OUR BRAND IT IS ABOUT LISTENING TO OUR CLIENTS
- 8. What is the SPICE? Support— use websites such as Facebook, LinkedIn and Ecademy for ad hoc CRM (Customer Relationship Management); Publicise— social media allows people to share things of interest with everyone, increasing the visibility of your business and yourself; Integrate— add social media into your broader marketing efforts; Control— detect and then prevent “leaks” (disclosures) as well as inadvertent privacy violations; Enhance— manage your company brand and reputation, either proactively as a function of marketing, or reactively as a preventative measure against bad publicity.
- 9. Getting Started… Create Your Profile Start Blogging Share Photos and Video Planning Can Make the Difference
- 10. Let’s dive in… www.athenaconnect.com Network with other members stay up-to-date with news find out about upcoming events visit your group homepages submit notes and photos Post blogs maintain your personal profile page
- 11. Let’s dive in… www.facebook.com 30m active users 175m viewers Website without webhosting for FREE Create personal and business pages Create events, clubs, groups, JVs Links to Twitter and blogs Embed YouTube videos, podcasts and e-books Use and send applications
- 12. Let’s dive in… www.linkedIN.com Professional Business Networking site 10m users allows people to recommend you find you via your location and expertise prompts users to advertise their experience and education for potential clients and employers network currently comprises of 12 million professionals and 50,000 companies
- 13. Let’s dive in… www.twitter.com 19m users converse, connect and promote all in 140 characters or less What are you doing?
- 14. Ready to join in?
Editor's Notes
- So ladies, can't stop "tweeting“ or “poking” your friends? Or do am I talking gobbledygoop?You have probably heard the term Social Media but, with all due respect...Did you think that Facebook was for kids, certainly not, Barack Obama is on there.Did you hear that Ashton Kutcher became a millionaire on Twitter, how?You feel like there's a party going on and you‘ve not been invited?Don’t sit on the sidelines, here’s your angelic explanation....
- The Internet has forever changed the face of PR and marketing. The ability to create content and distribute it to an audience was once limited to “the media”, to those who owned the production facilities. However with the introduction of the internet and the advancement of digital technology, it has become easier for people, like you and me, to create their own media through images, words, video or audio.Today the importance of websites, blogs, forums and e-newsletters are well understood. However, when it comes to social media, things get a little tricky. Plenty of savvy marketers have found ways to effectively use virtual communities such as Facebook and Twitter to build brands and influence opinions. But for many of us, social media is still confusing and its value questionable.Social media is the buzz word right now because it has quickly moved from being a "social activity" to being an effective business tool for promoting your products and services, meeting people who were previously "out of reach," and connecting with prospects and clients. We all know referrals are the best way to get new business and social media makes that happen easier and faster than ever before. It is all about interactive communication.Adding social media to your marketing strategy isn’t just an option anymore, it’s a necessity.But what is Social Media...It is defined by Wikipedia as “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures.”
- Have I lost you already?Put simply it is an online conversation in a multitude of forms.
- These online conversations take place on may different platforms as shown on the diagramFor Communication through Blogs such as WordPress, BloggerMicroblogging Twitter Social Networking FaceBookFor Collaboration through Wikis such as Wikipedia Social bookmarking Delicious, StumbleUpon Social News DiggThrough Multi media with Photo Sharing using Flickr Video Sharing YouTube Music Sharing Last.fmAnd many of these applications can be gathered together through services such as FriendFeed for simultaneous “publishing” to the internet. So one entry will publish itself on the internet on various platforms, making it quick and simple to broadcast your news.
- I have included the next diagram as an illustration of the diversity of social media and it highlights the many applications out there on the world wide web.
- So how big a deal is Social media?Social networking sites are officially more popular than porn sites with 200 million blogs globally and growing daily100 million videos and 65 thousand being added daily Almost 4 million articles on WikipediaIt’s not a fad, it’s a fundamental shift in the way we communicate
- What s it all about, simply...Its building relationships and having “instant” communication with new andexisting clientsIts about growing web traffic and inbound links, the two key factors in getting to the front page on GoogleIts about building brand recognition which is great PRAnd it provides a platform for ongoing communication between you and your clients
- Because there are so many different social media websites out there, it’s not so much a case of “what does social media do?” but more a case of “what can it do for my business?”Here are a few examples: Support — use social networking sites for ad hoc CRM (Customer Relationship Management)Publicize — share things of interest whichincreases the visibility of you and your businessIntegrate — add social media into your broader marketing effortsControl — how and what is being publish about you and your businessEnhance — manage your company brand and reputation So remember the SPICE of social media: Support, Publicize, Integrate, Control and Enhance.The really great thing about social media is that it has the potential to offer businesses a whole new world of opportunities that are affordable, measurable and on an international scale.
- Social media sites like Facebook, MySpace, YouTube, Flickr and blogs consistently rank high in search results. This means you have more opportunities to increase visibility, build your brand and learn about your audience. It may seem overwhelming at first, but it doesn't need to be. Here are a few simple steps to get started.Create Your ProfileMajor social networking sites like MySpace and Facebook have large and diverse audiences. Smaller social networks offer a more targeted group. First, do some research and decide which social networks are right for your business based on what you know about your target audience and what social networks out there fit their demographics and interests. Then visit the social sites you choose, sign up and start adding content to your profiles. Make sure you include relevant business information, a photo, contact info and a link to your website. Look at other businesses' profiles for inspiration first.Business networking sites offer the same benefits in search position and help you grow your professional network and establish credibility in your industry. Do: Complete your profile and make sure the design and tone reflects your business, marketing and branding strategies.Don't: Forget to link to your website and most importantly keep your profiles up-to-date and consistent across sites.
- Firstly is our very own Athena Connect. As an Athena member you have free access to the site to....Network with other membersstay up-to-date with newsfind out about upcoming eventsvisit your group homepagessubmit notes and photosPost blogsmaintain your personal profile pageRemember you are not limited to your own group, use the search facilities to connect with other members for support from those in the same industry, for customers for your niche market and for joint ventures.
- In 2007, FB, a social network that originated in US college, became available for public use in the UK. Its popularity quickly skyrocketed and it is no longer seen as the gathering place for teenagers but a platform for business to reach their targeted audiences.30m active users175m viewersIt is like a free website You can create personal and business pagesCreate events, clubs, groups, JVsInclude links to Twitter and blogsEmbed YouTube videos, podcasts and e-books
- LinkedIn is the premier tool to use in business social networking and is a good place to start. It is probably the most grown up of the popular networks and has been described as a global address book, which although a little disparaging is a good description. 10m usersallows users to build their business and professional contacts in an online networkallows people to recommend youfind you via your location and expertisenetwork currently comprises of 12 million professionals and 50,000 companiesNext to FB it is still the most popular online social network among people aged 25 and over.
- Micro-blogging is a tool that combines elements of blogging with instant messaging and social networking.The clear leader in this field is Twitter and my personal favourite!A simple way to converse, connect and promote in 140 characters or less, instantly to multiple platforms. 90% of Twitter interactions are not made via the Twitter website but via mobile text message, Instant Message or a desktop application such as TweetDeck. Its suitability as a vehicle for breaking news has encouraged the BBC and CNN to introduce Twitter feeds. Even candidates for the US presidency took to Twitter.An important feature to note is that Twitter can be indexed via Google. If you search for A Virtual Angel in Google the first entry to appear will be my twitter profile.I started using Twitter back in April and since then I have found a fabulous support network of Vas that I know I could turn to in an instant, we share advice and tips – all for free.I have found both associate work and a client through Twitter.But my favourite example of the power of Twitter is a friend of a friend set up a Skype forum called Vas That Lunch, meant as a lunchtime chat for Vas. She sent out a “tweet” one morning in an vain attempt to generate more members and interest but was not prepared for the response. Those who received it “re-tweeted” it and within 2 hours, she had 30 members. We have now expanded the forum to an all-day chat so if we need help during the day we know one message will yield a whole host of responses from valid sources.
- So in conclusion, like it or not, social media can touch your business but whether you feel it has any place is entirely up to you.But at least now hopefully you’ve got a better grasp of what social media is and how it can affect you and your business.If you really want to understand how social media works, there’s no better way than to take part in it.Yes, it takes a lot of time and effort to establish yourself, but in the end, it is worth it. If you don’t have the time, consider hiring a VA to help!What is beyond a doubt is that social media is a genie that will not be disappearing back into its bottle.linda@taylormadesecrets.com – presentation for peter godinez 02-18-09 on slidesharefaceBook page ebook, blogging ebook and twitter secrets ebook