The document chronicles the development and evolution of a book focused on business model innovation from initial workshops in 2008 through to its launch and subsequent translations by mid-2010. It details interactions with various experts and the gradual maturation of the book idea, including significant planning and marketing activities. By June 2010, multiple translations were in progress, reflecting the book's growing impact and reach.

2. 8th
June
2010
March
2008

3. Here’s
where
it
started
for
me
-­‐
Patrick

6. 8th
June
2010
April
2008

7. First
workshop
with
Alex
in
Amsterdam

9. “What
about
your
thought
leadership
on
Business
Model
InnovaIon?”

11. 8th
June
2010
May
2008

13. 8th
June
2010
June
2008

14. “The
book”
idea
matures…

17. 8th
June
2010
July
2008

18. A
session
with
key
users
in
Suisse
and
Amsterdam

20. Marcel
Jaeggi
(BCG):
scanning
the
compeIIve
landscape
of
BMS
Edward
Giessen
(IBM):
types
of
BM
innovaIon
Gert
Steens
(Oblonski):
spoVng
differenIators
among
BMS
Patrick
Stahler:
the
BM
change
process
Bas
van
Oosterhout
(CAP):
aligning
project
porYolios
with
BMS

21. 8th
June
2010
September
2008

22. More
and
more
workshops…

23. 10.000
views,
36
favorites,
31
embeds

29. Partners! Activities! Offer! Relation! Clients!
Resources! Channels!
Costs! Revenues!

30. 8th
June
2010
October
2008

31. Business
Model
for
the
book
is
evolving…

35. 8th
June
2010
November
2008

36. We
pracIce
Business
Model
VisualizaIon
with
JAM

37. 8th
June
2010
December
2008

38. The
Business
Model
Hub
is
launched

43. Book
Itle
#
1

45. $
24

46. MeeIng
Ronald
@
S2M

48. Book
team
meeIng
in
Lausanne

50. 8th
June
2010
January
2009

51. Alan
comes
on
board,
we
are
excited!

54. $
36

55. 8th
June
2010
February
2009

56. Alan
puts
his
design
mood
boards
(3)
on
the
Hub

61. “Nice
book
but
the
English
grammar
is
too
weak
for
publishing
in
the
US”

62. “Nice
book
but
the
English
grammar
is
too
weak
for
publishing
in
the
US”
“I’ll
take
care
of
it”
Tim
Clark,
US
author

63. Book
Itle
#
2

67. 8th
June
2010
March
2009

68. We
run
a
workshop
at
S2M
with
JAM
to
gain
insight
and
make
money
for
the
book
;-­‐)

71. Re
do
the
planning
for
the
book
launch,
with
Alex,
Alan,
Patrick
in
Amsterdam

72. $
54

73. 8th
June
2010
April
2009

74. Preparing
for
book,
design,
ediIng,
prinIng
&
publishing

76. Geneva
with
Alex,
Alan
and
Mike
(JAM)

80. key value customer
activities! proposition! relationships!
key customer
partners! segments!
cost revenue
structure! key distribution streams!
resources! channels!
images by JAM!

81. $
81

82. 8th
June
2010
May
2009

84. 8th
June
2010
June
2009

85. The
(son)
book
launch
is
almost
there!

86. 11.091
views,
67
favorites,
25
embeds

89. $
121,5

90. 8th
June
2010
July
2009

91. VisualizaIon
of
Sellaband
Business
Model

96. $
243

97. 8th
June
2010
August
2009

98. Preparing
for
ediIng
and
website

101. What
about
the
cover?

104. 8th
June
2010
September
2009

105. Preparing
for
prinIng,
binding
and
distribuIon

108. 8th
June
2010
October
2009

109. The
book
is
there!!!

121. 8th
June
2010
November
2009

130. you might say e-commerce is a
limited channel...!

131. SOLD
OUT!

132. 8th
June
2010
December
2009

133. Preparing
for
reprint
in
Canada
en
connect
to
Amazon.com

136. 8th
June
2010
January
2010

137. Set
up
website
(again)
and
import
books
in
US

138. January
13th
meeIng
at
PwC
with
Freek
Talsma
(Kluwer)

139. 8th
June
2010
February
2010

140. NegoIaIons
starts
with
publishers…

141. Workshops
with
clients
in
NL

143. Training
Kaospilots
in
Denmark

145. Business
Model
Strategy
workshops
in
Estonia

147. 8th
June
2010
March
2010

148. Business
Model
Design
workshops
in
Belgium
@
Namahn

150. 8th
June
2010
April
2010

151. Korean
translaIon
confirmed!

153. Working
on
translaIon
in
Japanese

156. 8th
June
2010
June
2010

157. And
the
Portuguese
translaIon
also…

159. But
FREEK
(Kluwer)
was
first
;-­‐)

163. Tot
ziens,
tot
hier….