This document discusses how marketing affects consumers and helps companies. It notes that the average person sees 200-3000 marketing impressions per day, and it takes around 7 impressions to make an impact. It outlines both traditional marketing methods like print ads, events, sales calls and visits, as well as new methods like websites, blogs, social media and online tools. The document emphasizes that every interaction a company has, from phone calls to meetings to deliverables, represents a touchpoint that influences whether customers love or hate the brand. Employees are therefore part of the marketing and must represent the brand positively in all interactions.