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Duran Duran
‘Rio’
POTENTIAL EXAM QUESTION
• Explain how music videos reflect the contexts in which they are made.
Refer to Duran Duran Rio (1982) to support your response.
• how the product reflects the time in which it was made through representation and
media language
• how the product reflects the time in which it was made through industry and audience
Media Language (conventions)
• What conventions of music video can you spot in this video that we
don’t really see today?
• How might the video reflect the technologies of the time?
• What intertextual references can you spot?
Media Representations
• How have representations of women been constructed in this video?
• How have representations of men been constructed in this video?
• What does this tell you about attitudes at the time?
• How has ethnicity been represented in this video?
• What theory can we apply to these ideas?
Media Institutions
• How would audiences at the time have accessed this video?
• What was the importance of music videos at the time?

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Duran Duran Questions

  • 2. POTENTIAL EXAM QUESTION • Explain how music videos reflect the contexts in which they are made. Refer to Duran Duran Rio (1982) to support your response. • how the product reflects the time in which it was made through representation and media language • how the product reflects the time in which it was made through industry and audience
  • 3. Media Language (conventions) • What conventions of music video can you spot in this video that we don’t really see today? • How might the video reflect the technologies of the time? • What intertextual references can you spot?
  • 4. Media Representations • How have representations of women been constructed in this video? • How have representations of men been constructed in this video? • What does this tell you about attitudes at the time? • How has ethnicity been represented in this video? • What theory can we apply to these ideas?
  • 5. Media Institutions • How would audiences at the time have accessed this video? • What was the importance of music videos at the time?