The document asks the examinee to compare the representation of gender in a film poster and music video by considering the reasons for creative choices, similarities and differences in stereotypes used, and how the representations convey values and attitudes. Specifically, it directs the examinee to note that women are often presented as objects in the video, are typically victims of violence yet portrayed as helpless, but not all women are shown as helpless, and the violent acts are not meant to be viewed as pleasurable by the audience.

1. Exam Question [30]
Compare the choices that have been made in the
representation of gender in the film poster and the music
video
In your answer, you must consider:
• reasons for the choices made in the representation of
gender
• the similarities and differences in how stereotypes are
used in the products
• how the representations convey values and attitudes
[30]

2. Compare/Contrast
• Women in the video are
repeatedly presented as objects
to be watched
• Women are the victims of
violence, and are helpless
• However, not all the women are
helpless
• We are not positioned to view
these violent acts as pleasurable.