Dunkin’ Donuts - Franchise SlideShow
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Dunkin' Donuts has over 8,000 franchises worldwide, requires an initial franchise fee between $40,000-$80,000 and an ongoing 5.9% royalty fee, and provides training at headquarters along with ongoing marketing, operations, and safety support to franchisees. Dunkin' Donuts offers 35 varieties of donuts along with bagels, muffins and other baked goods, and was ranked as high as #2 overall for franchises in 2007, remaining #1 in its category from 2005-2009.
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McDonald's was founded in 1940 as a barbecue restaurant and introduced its business as a hamburger stand in 1948 using production line principles. It now operates over 36,000 locations globally serving 68 million customers daily. McDonald's sells hamburgers, chicken, drinks and breakfast items. Over 80% of locations are franchised. Marketing includes television, radio, billboards and niche offerings. McDonald's has 420,000 employees and provides training, health benefits, and savings programs. While criticisms include unhealthiness and advertising, McDonald's continues its success through consumer focus, employee development and technological innovation.
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Major risks facing Starbucks include limited product choices restricting growth and market concentration in the US and Canada. To improve, Starbucks should focus on core products, services, and environments while expanding their international markets and fine-tuning their marketing mix for other cultures.
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Integration Marketing Communication Plan - Dunkin donuts
Dunkin Donuts focuses on providing quick, no-frills service and simplicity for its target demographic of working professionals and families aged 18-45. Its ideal customer enjoys the coffee and doughnut combination for an easy morning breakfast or snack. Dunkin Donuts appeals to customers who prefer convenience and routine over flashy marketing. The document then proposes repositioning Dunkin Donuts to focus on offering healthy but indulgent snacks for busy working parents and their families through a new product line of nut-topped doughnuts and a marketing campaign centered around the theme of "Going Nuts".
Values, Vision and Mission statements feb 2016
This document provides the mission statements and values of many major global brands across various industries including technology, automotive, industrial, retail, fashion, entertainment, and food & beverage. It summarizes the vision and goals of companies like Google, Facebook, HP, Toyota, BMW, Amazon, Disney, McDonald's and others to provide innovative products and services to improve people's lives.
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Starbucks presentation
- Starbucks began in 1971 with 3 partners opening their first store, growing to over 17,000 stores in 50 countries by 2011 through expanding their retail operations and pursuing new distribution channels.
- Their mission is "to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time" and their vision is to be the premier coffee provider while maintaining principles as they grow.
- They aim to provide an inviting yet stylish environment in stores and use their stores as advertising by providing a good customer experience.
New powerpoint preferred elena
This document promotes a travel membership program called DreamTrips that offers access to discounted luxury vacations and experiences. It highlights some of the travel destinations and activities available to members and notes the various membership levels - Standard, Gold, and Platinum - which provide different benefits and pricing options. It also describes how members can earn travel points for referrals and monthly residual income by building a team of new members.
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BlogWell Boston Social Media Case Study: Dunkin' Donuts, presented by Jessica...
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Learn from dunkin donuts: Best Practices for Franchise-Level Business Success
Learn from dunkin donuts: Best Practices for Franchise-Level Business Success
Dunkin Donuts India - Event & Activation Strategy Idea
Dunkin Donuts India - Event & Activation Strategy Idea
Integration Marketing Communication Plan - Dunkin donuts
Integration Marketing Communication Plan - Dunkin donuts
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