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Children's cross-media consumption

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Research into the cross-media consumption of children's brands. Looking at which media affects the other and how kids first experienced some of the biggest kids' brands.

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Children's cross-media consumption

  1. 1. Dubit -Cross-mediaConsumption of theBiggest Kids’ IPsCross-media Consumption of the Biggest Kids’ IPs
  2. 2. Cross-media Consumption of the Biggest Kids’ IPsDubit -of kids are engaging with IPsacross platforms86%UK & USA. Have you ever...? N: 1,500 (Q1 2013)
  3. 3. Cross-media Consumption of the Biggest Kids’ IPsDubit -Cross Media: Which formats driveawareness of other formats?0%12%24%36%48%60%TV-ToyTV-BookTV-GameBook-TVToy-TVBook-ToyGame-ToyGame-TVToy-BookToy-GameBook-GameGame-Book17%26%26%27%28%28%32%35%45%46%47%56%UK & USA. Have you ever...e.g. watched a TV show and played with the toy? N: 1,500 (Q1 2013)
  4. 4. Cross-media Consumption of the Biggest Kids’ IPsDubit -Cross Media Consumption UK: Brandexposure across major formatsUK. Which platform have you consumed the brand on? N: 1,500 (Q1 2013)0%50%100%150%200%HarryPotterStarWarsMoshiBarbieClubPenguinPeterRabbitLegoFriendsLoTRLegoNinjagoTwilightPoptropicaFilm Book/Mag Toy Game TV
  5. 5. Cross-media Consumption of the Biggest Kids’ IPsDubit -Cross Media Consumption US: Exposureto a brand across major formats0%30%60%90%120%150%StarWarsBarbieHarryPotterLegoNinjagoLegoFriendsLoTRClubPenguinPeterRabbitTwilightMoshiPoptropicaFilm Book/Mag Toy Game TVUSA. Which platform have you consumed...on? N: 1,500 (Q1 2013)
  6. 6. Cross-media Consumption of the Biggest Kids’ IPsDubit -Kids Research• Market analysis• Prototype and concept testing• Competitor analysis and market scoping• IP / trend spotting• Design & ideation• Monetization strategies• Ethical marketing• Transmedia modelingDubit: Research, Build & Launchdigital experiences for kids brandsKids Game Development• Game design and ideation• Character and brand design• Game development• Virtual Worlds and Casual MMOsKids Apps• iOS and Android games• Interactive storybooksLaunch• Game promotion and player acquisition
  7. 7. Cross-media Consumption of the Biggest Kids’ IPsDubit -Dubit: Just a few of our customers
  8. 8. Cross-media Consumption of the Biggest Kids’ IPsDubit -If you’d like to know more about what we do checkout our website dubitlimited.com or send Matthew anemail: matthew@dubitlimited.com. We love to talk!AddressThe Half RoundhouseWellington RoadLeedsWest YorkshireLS12 1DRPhone(+44) 113 3947 920Emailmatthew@dubitlimited.comDubit: Get in touch!

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