The Dubai Shopping Festival will run from January 3 to February 3, totaling 32 days. There will be daily, weekly, and grand prize drawings to win gold. Daily drawings will award 1/4 kg of gold, weekly drawings will award 1 kg of gold, and the mega drawing on the last day will award 3 kg of gold. Participants can enter the drawings by purchasing gold jewelry or coins worth AED 2,000 or buying an Expo 2020 gold coin for AED 1,000.