Ethics:purchasing from suppliers that follow practices that ensure the health and safety of their employees and the welfare and humane treatment of animals in our supply chainEnvironment - influencing the sourcing of our materials and ensuring the design of our products, their manufacture, distribution and use to minimize life-cycle impacts on the environment.Economics - We envision delivering affordable food, engaging in equitable trade practices, limiting the spread of agricultural diseases, and positively impacting the communities where our suppliers operate.
15% of McDonald’s branded restaurants are operated as sole ventures. This involves a significant capital commitment but allows the highest degree of control. Most restaurants are operated as franchises, allowing rapid expansion without high capital requirements. Franchising has also allowed McDonald’s to benefit from local knowledge, demonstrated by the menu differences by country. However, McDonald’s maintains control over crucial aspects such as the supply chain, marketing mix and staff training. McDonald’s has also expanded internationally through joint ventures. Again, this allows for rapid expansion and utilises the knowledge of firms in closely-linked markets. Since both firms invest equity in the project, there is a lower financial risk for both parties;
Product: We will serve food and beverages people prefer to enjoy regularly. We have a responsibility to give our customers quality product choices and to partner with suppliers that operate ethically and meet our high standards of social responsibility.
Price: We will be the most efficient provider so that we can be the best value to the most people. We have a responsibility to maintain our values and high standards as we provide food that is affordable to a wide range of customers.
I’M LOVING ITWHAT WE ARE MADE OFFPromotion: All of our marketing and communications will be relevant to our customers and build our brand. We have a responsibility to maintain and build trust with all our stakeholders by ensuring that our marketing and communications efforts are truthful and appropriate.
THEY OPERATE A STANDARDISED GLOBAL SUPPLY CHAIN Our restaurants and drive-thrus will be clean, relevant, and inviting to the customers of today and tomorrow. We have a responsibility to manage our business in an environmentally friendly way and to constantly seek ways to make a difference in the community.
People: Our well-trained people will proudly provide friendly, accurate and fast service that delights our customers. We have a responsibility to maintain an inclusive work environment where everyone feels valued and accepted, to provide training and other opportunities for personal and professional growth, and to promote job satisfaction.
As the term ‘fast-food’ suggests, McDonald’s prepares and serves food rapidly to ensure high standards of hygiene and food safety. Customers can usually see the kitchen while being served To maintain its foothold as market leader
across their outlets from décor to staff uniform. In family-oriented areas, there are indoor playgrounds to satisfy customers Their global re-branding strategy furthers standardisation, allowing consumers to experience familiarity despite visiting outlets in different countries
There are currently 322 ronal houses
we're always looking for ways to reduce, reuse and recycle in our restaurants and across our whole business.
Leading global food service retailer
and fast food giant
Founded in 15 may 1940 in California
Headquarters- Oak Brook, Illinois
Founders – Richard and Maurice
More than 30,000 local restaurants
serving nearly 50 million people in
100 countries everyday
To be our customers' favorite place and way to eat and drink with inspired
people who delight each customer with unmatched quality, service,
cleanliness and value every time
We place the customer experience at the core of all we do.
We are committed to our people.
We believe in the McDonald's System.
We operate our business ethically.
We give back to our communities.
We grow our business profitably.
We strive continually to improve.
To be the world's best
quick service restaurant
experience. Being the
best means providing
service, cleanliness, and
value, so that we make
every customer in every
Market Entry Strategy
Offers a standardized product
Some of the most famous
products were created through
Corporation maintains a high
degree of standardization
through quality control
Taste might vary from countries to
countries and the local customs
Positioned itself as a fast-food
outlet offering low-cost food
Affordable menu adapted
worldwide maintaining the
core goal of quality assurance
Ongoing innovation led to new
pricing strategies such as the
„Dollar Menu‟ or its equivalent
„Saver menu‟ in the UK
Targeted price sensitive
Achieved 6th position on “Best
Global Brands 2011”
The iconic “Golden Arches” are
used in promotions globally
The campaign launched in 2003
used celebrity endorsement to
increase their appeal to younger
A campaign increased transparency
and was used to fight against
negative publicity regarding
More than 30,000 restaurants
serving nearly 52 million people in
100 countries everyday
Product offerings differ between
Affordable menu adapted
worldwide maintaining the core
goal of quality assurance
Service employees represent the
brand at the frontline
To create a vibrant working
environment for staff and
Customers are positively
influenced and are more likely to
Recruitment and training
processes are standardized
Guidelines and regulations are
followed in food preparation
Transparency in the making
Maintains a high degree of
process standardization across
all outlets to increase efficiency
Indoor playgrounds to satisfy customers
Franchisees comply with regulation regarding hygiene
to maintain their reputation for cleanliness