McDonald's

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  • Ethics:purchasing from suppliers that follow practices that ensure the health and safety of their employees and the welfare and humane treatment of animals in our supply chainEnvironment - influencing the sourcing of our materials and ensuring the design of our products, their manufacture, distribution and use to minimize life-cycle impacts on the environment.Economics - We envision delivering affordable food, engaging in equitable trade practices, limiting the spread of agricultural diseases, and positively impacting the communities where our suppliers operate.
  • 15% of McDonald’s branded restaurants are operated as sole ventures. This involves a significant capital commitment but allows the highest degree of control. Most restaurants are operated as franchises, allowing rapid expansion without high capital requirements. Franchising has also allowed McDonald’s to benefit from local knowledge, demonstrated by the menu differences by country. However, McDonald’s maintains control over crucial aspects such as the supply chain, marketing mix and staff training. McDonald’s has also expanded internationally through joint ventures. Again, this allows for rapid expansion and utilises the knowledge of firms in closely-linked markets. Since both firms invest equity in the project, there is a lower financial risk for both parties;
  • Product: We will serve food and beverages people prefer to enjoy regularly. We have a responsibility to give our customers quality product choices and to partner with suppliers that operate ethically and meet our high standards of social responsibility.
  • Price: We will be the most efficient provider so that we can be the best value to the most people. We have a responsibility to maintain our values and high standards as we provide food that is affordable to a wide range of customers.
  • I’M LOVING ITWHAT WE ARE MADE OFFPromotion: All of our marketing and communications will be relevant to our customers and build our brand. We have a responsibility to maintain and build trust with all our stakeholders by ensuring that our marketing and communications efforts are truthful and appropriate.
  • THEY OPERATE A STANDARDISED GLOBAL SUPPLY CHAIN Our restaurants and drive-thrus will be clean, relevant, and inviting to the customers of today and tomorrow. We have a responsibility to manage our business in an environmentally friendly way and to constantly seek ways to make a difference in the community.
  • People: Our well-trained people will proudly provide friendly, accurate and fast service that delights our customers. We have a responsibility to maintain an inclusive work environment where everyone feels valued and accepted, to provide training and other opportunities for personal and professional growth, and to promote job satisfaction.
  • As the term ‘fast-food’ suggests, McDonald’s prepares and serves food rapidly to ensure high standards of hygiene and food safety. Customers can usually see the kitchen while being served To maintain its foothold as market leader
  • across their outlets from décor to staff uniform. In family-oriented areas, there are indoor playgrounds to satisfy customers Their global re-branding strategy furthers standardisation, allowing consumers to experience familiarity despite visiting outlets in different countries
  • There are currently 322 ronal houses
  • we're always looking for ways to reduce, reuse and recycle in our restaurants and across our whole business.
  • McDonald's

    1. 1. Ritesh Ghimire
    2. 2. History  Leading global food service retailer and fast food giant  Founded in 15 may 1940 in California  Headquarters- Oak Brook, Illinois  Founders – Richard and Maurice McDonalds  More than 30,000 local restaurants serving nearly 50 million people in 100 countries everyday Don-Thompson
    3. 3.  To be our customers' favorite place and way to eat and drink with inspired people who delight each customer with unmatched quality, service, cleanliness and value every time  We place the customer experience at the core of all we do.  We are committed to our people.  We believe in the McDonald's System.  We operate our business ethically.  We give back to our communities.  We grow our business profitably.  We strive continually to improve.
    4. 4. To be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile."
    5. 5. Global Head Quarter Regional Operational Head Quarter Sole Venture Franchises Joint Ventures Market Entry Strategy
    6. 6. PriceProduct People Place Promotion Process Physical Evidence P
    7. 7.  Offers a standardized product worldwide  Some of the most famous products were created through franchisee innovation  Corporation maintains a high degree of standardization through quality control  Taste might vary from countries to countries and the local customs
    8. 8. PRICE  Positioned itself as a fast-food outlet offering low-cost food and drink  Affordable menu adapted worldwide maintaining the core goal of quality assurance  Ongoing innovation led to new pricing strategies such as the „Dollar Menu‟ or its equivalent „Saver menu‟ in the UK  Targeted price sensitive customers
    9. 9. PROMOTION  Achieved 6th position on “Best Global Brands 2011”  The iconic “Golden Arches” are used in promotions globally  The campaign launched in 2003 used celebrity endorsement to increase their appeal to younger consumers  A campaign increased transparency and was used to fight against negative publicity regarding ingredients
    10. 10. PLACE  More than 30,000 restaurants serving nearly 52 million people in 100 countries everyday  Product offerings differ between countries  Affordable menu adapted worldwide maintaining the core goal of quality assurance
    11. 11.  Service employees represent the brand at the frontline  To create a vibrant working environment for staff and managers  Customers are positively influenced and are more likely to return  Recruitment and training processes are standardized globally
    12. 12.  Fast-food  Guidelines and regulations are followed in food preparation  Transparency in the making process  Maintains a high degree of process standardization across all outlets to increase efficiency
    13. 13.  Homogenous look  Indoor playgrounds to satisfy customers  Franchisees comply with regulation regarding hygiene to maintain their reputation for cleanliness

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