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DRM in online music
download stores
Vadim Davydov

vadim.davydov@epfl.ch
Presentation agenda
• Introduction

• History of Copyright Law and DRM

• DRM in iTunes

• Apple Music, Google Play Music and DRM

• DRM and system security

• Conclusions
!2
Introduction: What is DRM?
DRM (Digital rights
management) is a set of access
control technologies for
restricting the use of proprietary
hardware and copyrighted
works.
3
Back to the history (1/2)
• 1995 - Bruce Lehman wrote a
paper proposing a new
regulatory framework for the
internet

• The paper was submitted to the
American Vice-president Al
Gore and was rejected 

• Further, he convicted World
Intellectual Property
Organisation and US Congress
!4
Bruce Lehman
Back to the history (2/2)
• A set of court cases - Bernstein
v United States - a turning point
in DRM development

• After this incident it’s been clear
that DRM is the right to make up
your own copyright laws
!5
Daniel Julius Bernstein
What is a record label?
• Record label (record company) - a
brand or trademark associated with the
marketing of music recordings and music
videos 

• Nowadays there are three major labels:
Universal Music Group, Sony Music
Entertainment and Warner Music Group

• In 2008 Amazon MP3 became the first
online music store to offer music
downloads from all four music major
labels unencumbered by DRM technology
!6
28%
11%
22%
39%
Universal Music Group Sony Music Entertainment
Warner Music Group Others
The chart illustrating the market share
nowadays
DRM in iTunes (until 2009)
• iTMS - champion of online
music retail (sold over 3
billion music tracks since
its inception)

• The first time to use DRM in
this case was using
FairPlay DRM (was
developed by Apple Inc.)
!7
FairPlay technology
!8
Used keys
Master key (stored

encrypted in MP4 

container)
User key (is requested 

from Apple server when 

registering a new computer

in iTunes)
Wants to play 

a file
User Key
Master Key
If matched
Apple Music and DRM
technology
• Apple Music — a music and video
streaming service developed by Apple
Inc.

• Now the service has more than 30
million subscribers

• Apple Music uses DRM technology for
protecting content: it restricts the use
on authorised devices only and with a
subscription
!9
Google Play Music and
DRM
Google:
• prevents third party apps and
developers from accessing the
file which was downloaded;
!10
• limits the number of
devices and allows to
deauthorize only 4 devices
per year;
DRM and system security
DRM sometimes can be harmful for the system
!11
• In 2005 Sony BMG was responsible for 25% of music sales



• The rootkit was placed on a large number of audio CDs

• When a similar disk was loaded into the computer's CD-ROM, the XCP program for
Windows was automatically started in the automatic mode
Sony BMG audio CD protection system
Conclusions
• DRM is intended to protect digital rights

• DRM sometimes violates user rights 

• The principles of DRM and many of their implementation
may contradict the legislation of some countries

• Most DRM systems are not compatible
!12
References
1. Matin, Ali. "Digital Rights Management (DRM) in Online Music Stores: DRM-
Encumbered Music Downloads' Inevitable Demise as a Result of the Negative
Effects of Heavy-Handed Copyright Law." Loy. LA Ent. L. Rev. 28 (2007): 265.

2. Digital rights management - https://en.wikipedia.org/wiki/
Digital_rights_management

3. DRM-защита: что это, как снять? - http://fb.ru/article/195691/drm-zaschita-
chto-eto-kak-snyat

4. Venkataramu, Ramya. "Analysis and enhancement of Apple’s FairPlay digital
rights management." Project report. The Faculty of The Department of
Computer Science, San Jose State University (2007).

5. What happens with digital rights management in the real world? - https://
www.theguardian.com/technology/blog/2014/feb/05/digital-rights-
management
!13
Q&A
!14
Appendix 1. Comparison of
several music services
!15
Music store
Can I listen to the song
on another device?
Can I copy the staff
which I downloaded?
Do I need a
subscription?
iTunes Yes Yes No
Apple Music Only with application No Yes
Google Play Music Only with application No Yes
Spotify Only with application No Yes
Amazon Music Yes Yes Yes/No
eMusic Yes Yes
Yes, but after music is
still yours
Jamendo Yes Yes
Only if you want to use a
music in a project
Appendix 2. Metadata
information in FairPlay
!16
Atom Name Atom Data
mdat The encrypted song
drms
Information about the song +
cryptographic information
user The iTunes user ID
key The iTunes user key number
iviv The AES initialisation vector
name The iTunes user name
geID Watermarking information

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DRM in online music stores

  • 1. DRM in online music download stores Vadim Davydov vadim.davydov@epfl.ch
  • 2. Presentation agenda • Introduction • History of Copyright Law and DRM • DRM in iTunes • Apple Music, Google Play Music and DRM • DRM and system security • Conclusions !2
  • 3. Introduction: What is DRM? DRM (Digital rights management) is a set of access control technologies for restricting the use of proprietary hardware and copyrighted works. 3
  • 4. Back to the history (1/2) • 1995 - Bruce Lehman wrote a paper proposing a new regulatory framework for the internet • The paper was submitted to the American Vice-president Al Gore and was rejected • Further, he convicted World Intellectual Property Organisation and US Congress !4 Bruce Lehman
  • 5. Back to the history (2/2) • A set of court cases - Bernstein v United States - a turning point in DRM development • After this incident it’s been clear that DRM is the right to make up your own copyright laws !5 Daniel Julius Bernstein
  • 6. What is a record label? • Record label (record company) - a brand or trademark associated with the marketing of music recordings and music videos • Nowadays there are three major labels: Universal Music Group, Sony Music Entertainment and Warner Music Group • In 2008 Amazon MP3 became the first online music store to offer music downloads from all four music major labels unencumbered by DRM technology !6 28% 11% 22% 39% Universal Music Group Sony Music Entertainment Warner Music Group Others The chart illustrating the market share nowadays
  • 7. DRM in iTunes (until 2009) • iTMS - champion of online music retail (sold over 3 billion music tracks since its inception) • The first time to use DRM in this case was using FairPlay DRM (was developed by Apple Inc.) !7
  • 8. FairPlay technology !8 Used keys Master key (stored encrypted in MP4 container) User key (is requested from Apple server when registering a new computer in iTunes) Wants to play a file User Key Master Key If matched
  • 9. Apple Music and DRM technology • Apple Music — a music and video streaming service developed by Apple Inc. • Now the service has more than 30 million subscribers • Apple Music uses DRM technology for protecting content: it restricts the use on authorised devices only and with a subscription !9
  • 10. Google Play Music and DRM Google: • prevents third party apps and developers from accessing the file which was downloaded; !10 • limits the number of devices and allows to deauthorize only 4 devices per year;
  • 11. DRM and system security DRM sometimes can be harmful for the system !11 • In 2005 Sony BMG was responsible for 25% of music sales
 • The rootkit was placed on a large number of audio CDs
 • When a similar disk was loaded into the computer's CD-ROM, the XCP program for Windows was automatically started in the automatic mode Sony BMG audio CD protection system
  • 12. Conclusions • DRM is intended to protect digital rights • DRM sometimes violates user rights • The principles of DRM and many of their implementation may contradict the legislation of some countries • Most DRM systems are not compatible !12
  • 13. References 1. Matin, Ali. "Digital Rights Management (DRM) in Online Music Stores: DRM- Encumbered Music Downloads' Inevitable Demise as a Result of the Negative Effects of Heavy-Handed Copyright Law." Loy. LA Ent. L. Rev. 28 (2007): 265. 2. Digital rights management - https://en.wikipedia.org/wiki/ Digital_rights_management 3. DRM-защита: что это, как снять? - http://fb.ru/article/195691/drm-zaschita- chto-eto-kak-snyat 4. Venkataramu, Ramya. "Analysis and enhancement of Apple’s FairPlay digital rights management." Project report. The Faculty of The Department of Computer Science, San Jose State University (2007). 5. What happens with digital rights management in the real world? - https:// www.theguardian.com/technology/blog/2014/feb/05/digital-rights- management !13
  • 15. Appendix 1. Comparison of several music services !15 Music store Can I listen to the song on another device? Can I copy the staff which I downloaded? Do I need a subscription? iTunes Yes Yes No Apple Music Only with application No Yes Google Play Music Only with application No Yes Spotify Only with application No Yes Amazon Music Yes Yes Yes/No eMusic Yes Yes Yes, but after music is still yours Jamendo Yes Yes Only if you want to use a music in a project
  • 16. Appendix 2. Metadata information in FairPlay !16 Atom Name Atom Data mdat The encrypted song drms Information about the song + cryptographic information user The iTunes user ID key The iTunes user key number iviv The AES initialisation vector name The iTunes user name geID Watermarking information