Thank Bunny is a customer retention and engagement platform designed for retail brands to enhance customer loyalty and maximize profits by providing a unified channel for customer interaction. It offers mobile and in-store loyalty solutions that incentivize repeat purchases and enable retailers to analyze customer behavior. The platform has demonstrated success, achieving notable customer return rates and signing numerous retail merchants since its launch.

1. Clients Presentation – T. Seshu Karthick
Customer Retention & Engagement Platform
to drive business growth

2. "Thank Bunny" empowers a retail brand to execute, track and measure customer
engagement, and thereby build a loyal customer base.
What is ThankBunny?
It can be regarded as for Retail Brands
The result? Long-term relationships and maximized margins.

3. The Problem
On an average, 60% of new customers do not come back after first sale.

4. The Solution
A Unified channel for Retail brands to engage their customers and ensure loyalty.
Access all customers
details in a single place
Get more people to
join the loyalty club
Give incentives to
loyal customers
Stay connected and
Engage with Customers Get actionable data
about customer
behavior every quarter

5. There are 3 components to drive deeper
relationship with customers.
Loyalty Frameworks
Gamified!
Data Analytics Engine
To Predict Customer Behavior
Customer Engagement Channels
On Web, Mobile & Social
Image Credit:
https://www.flickr.com/photos/thomaschung/9407289467/?rb=1
THANK BUNNY

6. THANK BUNNY Suite
 Mobile Fan-Club Platform
Check-in Rewards
 In-Store Loyalty Platform
Spend based Rewards
End users download ThankBunny app to
their mobile phones, and join the fan-
clubs of their favorite brands.
As an incentive, all fans get special
deals/offers from the brands.
End users signup to loyalty program in-store. The
merchants reward them based on their points
accrued on every purchase.
We help merchants analyze their customer
buying behavior and run engaging campaigns.

7.  Mobile Fan-Club Platform
• The Merchant registers a virtual fan-club for his brand, and invite customers to join.
• He gets the privilege to publish news / deals at his club, and execute smart campaigns.

8. Clean Interface.
As Easy as Email
 In-Store Loyalty Platform
Accessed on Desktop,
Mobile and Tablets
Roles – Brand Admin
& Store Manager

9. How itworks
As a first step, the merchant chooses to be part of our Network. He can
customize the modules of Thank Bunny for his likes.
• Data privacy and security is given the most importance.
• We keep the customer profiles in a common pool – This eliminates redundancy
• Points accrued by customers of a merchant store can be redeemed only at that store.
• Each merchant’s data is compartmentalized.

10. Product Features
Receive feedback from
in-store customers
Communicate Offers &
Coupons at right time
Gamified Loyalty
Platform with an
effective points system
Execute Email & SMS
Campaigns for specific
segments of customers

11. RewardCustomers in10 DifferentWays
1. Spend Based rewards
Points are earned when the customer spends. Following rewards can be offered:
For "X" points earned, get "Y" grams of 22 kt of Gold Free.
For "X" points earned, get 1 cent Diamond FREE
Get equal grams of silver FREE for the amount of points earned.
2. Privilege Based rewards
Sometimes, it can be about the privilege of getting enrolled into your loyalty system.
Rs. 400 off per Sovereign of gold if you are a member of our loyalty program
Lifetime Discount of 2% Off on all Gold buying
3. Gifting Opportunity
After each transaction, customers will be prompted to give a small cash-voucher to their
friends. You can have a min purchase required for the voucher to be used.

12. Cont…
4. Re-engagement
Give away offers and discounts for customers to come back to you after a hiatus.
5. Birthday
Reward your customers with a gift on their birthday. Give out Meal vouchers, Flipkart gift cards, etc
6. Come back this month
Incentivize your customer to shop with you again before the month/quarter ends.
7. Cross Deals
Incentivize your customers to try what they have not tried. Ex: Offers on Diamonds for Gold buyers
8. Monthly Newsletters
Inform customers on what is new at the showroom and what deals can they expect this month.
9. Welcome rewards
If he is a first-time customer, reward him in plenty with time-bound cash vouchers.
10. Free Points
For specific part of the year, you can offer double points or free points to your customers.

13. Technology Inside
Server Stack
Built using PHP, No-SQL database
(MongoDB), MySQL, and Parse APIs. It is
hosted on a scalable cloud server at
DigitalOcean.
Real time Analysis
(Future Roadmap)
Berkley Data Analytics Stack – Apache
Spark and Storm for in-memory analysis of
curated profiles and real time scoring.
Data Analytics Engine
Parse Open Source Framework is used
as an interface to MongoDB. The Engine
offers visual reports, data import /
export functions, and CRM like filters.
Mobile Access
Apps for iPhone, iPAD and Android mobile
devices are available. The objective is to
increase the accessibility of Thank-Bunny
software across multiple devices & channels.

14. T. Seshu Karthick
Founder & Tech Architect
Bags 7+ yrs as Sr. Software Engineer at Convergys and American Airlines.
Education: M.S at Univ Texas at Dallas (USA), Ignite at Stanford University
The Team
Hari Krishnan
Product Advisor
Early Stage VC Investor at Astarc Ventures - Heads the research function
for Financing/Acquisition Transactions.
Muthu Ramakrishnan
Lead Programmer
Full Stack Engineer at Apigee, Cloud Platform Sales Engineer at Google,
and resource person at GDG-Chennai.

15. Happy Customers
Our customers are the business owners who have 1-10 retail outlets across the city/country. They
include Restaurants, Jewellers, Fashion Boutiques, Home appliance retailers, etc.
Fashion Retailers Jewellery Merchants
Clients
KK Creations, Sting Clothing,
Diva, etc.
Vummidi Jewellers, Chennai
Diamonds, Konika Jewellery, etc.
Success Story
Konika Jewellery with 2 retail outlets in Chennai (India)
The people at Konika Jewellery engaged their users with THANKBUNNY and achieved
72% returning customer-rate. Earlier, they only had 55% returning customers.

16. Performance
Timeline
2015 July 2015 Dec 2016 Mar 2017 Feb
MVP Beta Launch Public Launch Investor Pitch
Metrics
• 10+ Jewellery Merchants signed up for In-Store Loyalty Platform
• 5000+ Customer records handled
• 50+ Fashion Retail Brands signed up for Mobile Fan Club Platform
• Revenue Generating every month
Partners
• Associated with Fashion Premier Week (India) 2016 and 2017.
• Selected to be among Top 200 Iconic Startups in India by

17. Our Pricing : Rs. 4950 /mo onwards
That’s TRUE. We have a free tier with lifetime validity as well.
Goal is to build an eco-system that will assist retail businesses to engage & retain their customers.
Software as a Service
The segments that are apt for this software are Restaurants, Jewellers,
Fashion Boutiques, and Retailers with 1-10 outlets across city/country
The clients pay for the use of software on a monthly basis (paid yearly)
Cost
SAAS
Model

18. Free Trial Period
Offer customers to try the
product on free trial period.
Add-on Services
Consulting Service
Bundles
Strategic Partnerships
Launch with fashion partners
such as Fashion Premier Week.
Bundle ThankBunny with 3rd
party POS and CRM softwares
Provide Loyalty Program
strategy consulting for brands
Direct & Email Marketing
Digital Marketing
Targeting on Web and Social
platforms (FB, Linkedin)
Targeted direct marketing to
enroll prospective merchants

19. Contact
facebook.com/seshukarthick
in.linkedin.com/in/seshukarthick
seshukarthick@dimensionsco.com
+91 9962257775
in
Need More information?
Visit http://thankbunny.com/
T. Seshu Karthick