This document discusses how big data can provide insights into traffic congestion and transportation issues. It notes that big data refers to extremely large data sets that are difficult to analyze using traditional methods. Examples of big data related to transportation include GPS data from over 100 million vehicles and devices used to measure traffic congestion levels, costs, and travel times more accurately than distances. The document outlines how big data is enabling more accurate out-of-home advertising measurement, economic forecasting at local levels, accounting for travel times instead of just distances, and enhanced real estate analysis based on drive times to locations.

1. Driving Big Insight
from Big Data

2. What is ‘Big Data’?

3. What is ‘Big Data’?
Data sets so large and
complex that they CAN
NOT be manipulated
by current processes.
3 V’s of Big Data
• Volume
• Velocity
• Variety

4. 4.8 Billion
6.6 Billion
7.7 Billionillion
Source: Texas Transportation Institute 2012 Urban Mobility Report
1 Represents the costs of delays and fuel as a result of traffic congestion.
Gallons of
Extra Fuel
Consumed
Due to
Congestion
Annual
Hours Lost
Due to
Congestion
$121 Billion
$133 Billion
$175 Billion
2011
2015
2011
2015
Costs of
Congestion1
Traffic Congestion is a Critical and Growing Unmet Issue…
2020
2.9 Billion
2.5 Billion
3.2 Billion
2011
2015
2020
2020

5. Trillions of Anonymous GPS datapoints
Nearly 100 million vehicles and devices reporting

6. Travel Times Requires Broad Input Sources
500+ Commercial, Consumer and Agency inputs

7. “ Guaranteed Satisfaction or
… ”

8. “ Guaranteed Satisfaction or
Double Your Traffic Back ”

9. New Insight Big Data is Enabling
1. Billboard Measurement
2. Economic Forecasting
3. Travel Times, NOT Miles
4. Real Estate

10. Out-Of-Home Advertising Measurement

11. Economic Forecasting - USA

12. Economic Forecasting - LA

13. Travel Times, NOT Miles
Highway signs Mobile apps

14. Real Estate - Big Data

15. Real Estate – Drive Times to/from Work

16. Real Estate – Today – Filtered Attribute

17. Real Estate - Tomorrow – Search Polygon

18. New Insight Big Data is Enabling
1. Billboard Measurement
2. Economic Forecasting
3. Travel Times, NOT Miles
4. Real Estate

19. Driving Big Insight
from Big Data