Big data initiatives are often integrated with other business intelligence technologies like reporting, data mining, and predictive modeling. According to a 2012 survey, over half of firms' big data spending went to big data-related projects and technologies, while the other major portion of spending went to analytics-related technologies like reporting and dashboards. IBM's Watson platform provides a modular architecture that supports various Watson applications and services. Watson aims to democratize insights by providing automated data handling and sophisticated yet accessible analytics for business users to accelerate understanding and explore new possibilities in data. IBM Watson Analytics is a self-service business analytics tool that understands natural language questions and automatically suggests visualizations to provide immediate insights. It aims to empower

1. Into the Big Data Future
with Watson Analytics
Big Data & Analytics Days

2. 2
Base: 129 big data users
“To what extent is your firm's Big Data initiative integrated with other
BI technologies like reporting, data mining, and predictive
modelling?”
Source: Forrsights BI/Big Data Survey, Q3 2012
Big Data is most commonly coordinated within an overall BI strategy and recently related
technology has received a noteworthy percentage of BI spending budget
“In 2012, approximately what percentage of
your firm's BI spending will go to the following
technologies?”
Capability %
Big Data Related 56
a. Data warehouse 22
b. Information governance 13
c. Data integration for BI 13
d. Big Data related purchases/projects 8
Analytics Related 43
a. Reporting, dashboards, and
visualization
24
b. Advanced analytics 9
c. Cloud BI apps 5
d. Mobile BI applications 5
Other 1

3. Watson Foundations Feeds the New
Era of Cognitive Computing
IBM Watson
Transformation
IBM Watson
Family IBM Watson Content
Store
IBM Watson
Talent Hub
IBM Watson
Ecosystems
IBM Watson
Developer Cloud

4. Watson’s Modular Architecture
"Watson is the
richest, most fully
developed,
commercially
available smart
advisor platform
that we know of."

5. Our work and personal lives
have blurred
5
The world is changing…
It’s an “always-
on” world
A Do-It-Yourself
mentality now prevails
We expect all technology to
deliver a consumer-like
experience
We expect technology to
deliver immediate access
to everything
We expect to get answers
to harder and harder
questions, yet quickly,
simply and on our own

6. Traditional tools fail to address the challenge
Data Scientists
Needed
Specialists with
significant
expertise are
needed to derive
useful insights
Significant Time
to Insight
Ad-hoc insights
processes are
highly manual, time
and resource
intensive
Predetermined
Reports
Questions are
determined before
exploring the data,
with limited access
to follow-on
questioning

7. 7
What is the solution?
Democratize
Insight
Automated data
handling with
sophisticated yet
accessible
analytics for every
business user
Accelerate
Understanding
Self-service
business analytics
for enhanced
visibility
Explore New
Possibilities
Guided discovery
to reveal
previously unseen
connections in data
From the awareness of data to immediate actionable insight

8. 8
IBM Watson Analytics
Understands the language of business
Visual, simple and
intuitive
Simply type in a
question and get
meaningful
insights
immediately
Visual, simple and
intuitive
Automatically
suggests graphs and
visuals to
communicate
findings
INSIGHTContext
Automatically
presents related facts
and insights to guide
discovery
insight
insight
insight
insight
insight
insight
insight
You and your business data

9. I have a
question…..
System
smarts
helps the
user to…
…find
relevant data
…user
applies
experience
and gut
feel…
…system
applies
analytic
models…
I’ve got the
answer. I
know what to
do. I’ve made
the decision.
…and
”shapes” it…
IBM analytics
Human analytics
…and surface
relevant
relationships…
…for the user to
interact with
and reshape…
A conversational experience powered by cognitive
9

10. IBM Watson Analytics
Business Users Business Analysts Data Scientists IT
Self-service analytics for business users and
experts alike

11. IBM Watson Analytics
Empowering the business for success
Prioritizing
Accounts
Receivable
Employee
Retention
Helpdesk
Case
Analysis
Campaign
Planning and ROI
Warranty
Analysis
Customer
Retention
Finance HRITMarketing OperationsSales
Examples

12. IBM Watson Analytics
Natural
language
dialogue
Cloud-based agility
Data
discovery
Quick start
intuitive
interface
Mobile-
ready

13. IBM Watson Analytics
Unified analytics experience
Visual
storytelling
Intelligent
automation
Data access
and
refinement
Report and
dashboard
creation
Integrated
social
business
Guided
analytic
discovery

14. IBM Watson Analytics
Be brilliant!
 Single Analytics Experience
 Fully Automated Intelligence
 Natural Language Dialogue
 Guided Analytic Discovery
Visit WatsonAnalytics.com
and get started for free

15. Thank you!